While communities often use signage for directions and safety information, businesses use them for advertising of products and services. Today’s highly mobile society often tends to venture into unfamiliar areas wherein which on-premise business signs come into play. A business can cost effectively communicate messages to potential customers who drive through their area of business.…
Many a times, incorrectly designed signs, especially in crowded areas such as schools, can be a distraction to drivers which could lead to road accidents. This article explains the guidelines that should be used in designing a school LED sign that presents driver distraction and hence ensures road safety around schools. In terms of location, the…
The most cost effective technological method of advertising is without a doubt LED sign boards. Let us now compare this method to that of traditional billboard advertising. Some unbeaten advantages that this technological method brings include the following: The LED display is constantly changeable so as to keep the audience’s interest alive every time they…
Signage markets have seen an increasing popularity of digital signs with LED facility for message reader boards, channel letters, and video screen displays. Compared to over 100 years of electric signage, digital advertising has been existing for just about thirty years and yet has emerged as a key player in sign markets, particularly due to…
There have probably been many instances where you have driven past large billboards while travelling to work or on random road trips and have thought about whether or not companies are finding it worthwhile to invest on these expensive LED advertising displays. The return on investment of billboard advertising and determining its effectiveness are things…
If your business is visible from a busy street or a highway, there is probably a lot of vehicular traffic and pedestrians on it. In this case, investing in an LED sign as your advertising strategy is a good idea. Besides, if you have already made investments in more expensive advertising forms, then why not…
In most cases, when you purchase an LED Sign, it comes along with free software that lets you program your sign and display the required message with an aim to advertise your products or services. There are two main categories in which LED signs can be programmed: Monochrome LED signs and Color LED signs. As…
If you are about to make your LED display purchase, you are probably aware about its basics and have made your decision about size, color and so on. Let us go a little more into detail with regard to the pixel resolution of an LED and discuss how it affects the price of the sign.…
An important thing to keep in mind when purchasing an outdoor LED sign is that one size may not be suitable for all your LED signage needs. Although the market presents a wide range of options for you, it may not always be the case that you will find exactly what you need. For you…
Outdoor advertising, also known as Out-Of-Home (OOH) advertising, seems like it can go to extremes. However, if you want to maximize your ROI, there are a few basic design tips that you should follow in order to improve the response to your outdoor LED signs. It is a known fact that billboards that are uncluttered…
