Necessities for a billboard ground lease

From a landowner’s viewpoint, here are a few initial things you need for a good billboard ground lease: Higher CPI for base rent When talking about ground leases, the average life span is about 20 years. In such long time periods, predicting inflation is impossible. Therefore, without preparing for situations such as extreme inflation, you…

Importance of investing in LED signs

While static signs are gradually diminishing, LED signs are being used more than ever before. Due to technological advancements, digital signage is now extremely accessible. But there are more important reasons why LED signs are a useful solution for companies who once made use of traditional signage. Flexibility Traditional signage has only two ways of…

Strategies for effective billboard artwork

Follow these basic and proven steps if you want to guarantee your client with an effective and attractive billboard. Failure to use this information may result in illegible and ineffective digital billboards. Simplicity There are two reasons why a billboard should not have more than just a few words: Grasping too much text while driving…

Quick guide to building a digital billboard

Step One Gather all information related to billboard placement. This includes city and state regulations for front and side setback, exact dimensions of the billboard structure, and how far the light fixtures are from the catwalks. Basically, all information determining sign placement has to be collected. Step Two With all this information, map out the…

How to measure ROI on LED signs

As more and more organizations are realizing its value, there has been a rapid increase in popularity of LED signs. Despite its great value, just throwing money into the investment is not going to give you best returns. Here is a guide to how you can measure your ROI for electronic signs: Define and express…

How to purchase an outdoor billboard

Instead of building a billboard from scratch, you may want to purchase an existing billboard at a reasonable price. The latter option eliminates the stress of having to build the billboard itself, undertaking risk of errors, obtaining permits, and so on. In the case of purchasing a pre-existing outdoor billboard, you know exactly what you…