Digital signage and content go hand in hand as a match made in heaven. Here’s why: Digital signage is a medium of advertising but in itself, the digital screen is nothing without a clever message on it. It is the content that brings power to a digital signage investment. An ice cream cone analogy explains…
What is digital signage? A platform where content is distributed from a central unit by way of digital displays. Information displayed on digital screens can be about weather updates, flights, TV programs, menus, announcements, advertisements and much more. A digital signage system is a form of electronic display where important information and messages are conveyed.…
Restaurants of all types are heavily dependent on digital signage – fast casual restaurants, foodservice providers, bars, pop-up sales, QSR brands, food trucks and more. Without the interactive technologies provided by digital signage, they wouldn’t be able to improve customer experiences. The Digital Signage Expo is a one-stop-shop for restaurant owners looking to transform their…
The investment of digital signage often brings about the question: “What will the ROI be?” or “Will there be any profits?” New investors of this technology are concerned about whether or not there will be any returns – and of course, there is good reason to be concerned with such a large investment. Manufacturers of…
