Digital signage isn’t just for the in-store experience. It also drives online traffic. 35% of the audience visits the brand’s website or searches for the brand or product online after seeing a digital billboard. According to the 2023 Solomon Partners Benchmark Report Estimates for the U.S., out-of-home advertising produces the highest levels of consumer recall versus other…
It’s not just your phone or TV that is smart; the regular billboard you see every day is getting smarter. Smart technology can lower costs while increasing sales and improving the customer experience. As consumers have grown accustomed to online experiences, they have come to expect a similarly seamless digital experience in-store. Smart digital signage…
AI is transforming every aspect of our lives, so much so that Hollywood writers and actors are on strike over fears of an AI-dominated future. AL, however, is good news for digital out-of-home advertising (DOOH). It is now affordable for small businesses. They can use data-driven location intelligence for digital sign boards to reach potential…
