What is digital signage? A platform where content is distributed from a central unit by way of digital displays. Information displayed on digital screens can be about weather updates, flights, TV programs, menus, announcements, advertisements and much more. A digital signage system is a form of electronic display where important information and messages are conveyed.…
Restaurants of all types are heavily dependent on digital signage – fast casual restaurants, foodservice providers, bars, pop-up sales, QSR brands, food trucks and more. Without the interactive technologies provided by digital signage, they wouldn’t be able to improve customer experiences. The Digital Signage Expo is a one-stop-shop for restaurant owners looking to transform their…
The investment of digital signage often brings about the question: “What will the ROI be?” or “Will there be any profits?” New investors of this technology are concerned about whether or not there will be any returns – and of course, there is good reason to be concerned with such a large investment. Manufacturers of…
While several blog posts talk about how to make digital signage a successful investment in terms of choosing the right hardware, software and keeping up with latest trends, it is also worthy to know what not do with a digital signage investment. Regardless of how clever your solution is, a few potholes are enough to…
In colleges, universities and other educational institutes, emergencies can occur and the institute is responsible for informing the campus population about it as fast and efficiently as possible. Because this message must get to all students, faculty, and staff, wherever they may be located across the campus, this task is quite difficult. LED school signs…
Gas stations have several customer touchpoints where a smooth and faultless digital experience must be created. From the front area to actual entrances to in-store and point-of-sale digital advertising screens, it is essential to focus on delivering the right kind of content at every point, thereby improving customer experience as well as making the promotions…
Having trouble with creating an attractive digital signage project? In today’s screen-saturated industry, ‘think outside the rectangle’ is the key to success. In the commercial AV industry, it is dangerous when everything looks similar from an outsider’s perspective. As a result, differentiation becomes a costly price to pay. The purpose of any digital display is…
Did you know? Digital Signage has a recall rate of 83% 74% of customers report an ‘easy-to-read menu’ as top priority Digital Signage helped 4 out of 5 brands increase sales by a significant 33% Digital displays are hugely dominant in several industries and are still expanding its reach. The retail industry is one of…
One important cost that is highlighted in building a digital signage network is that of creative content services – this involves the costs for people and processes responsible for writing, designing and producing the content that is shared across a network. Only if the content is effective and timely, the signage network will be successful.…
Smart users of digital signage no longer want to just draw the attention of viewers; they want passersby to stop, read and interact with the digital sign. To make this possible, it is necessary to integrate touchscreen technology into an LED display. In the world of digital signage, touchscreen technology is becoming gradually universal and…
