Save More and Earn More with Dual Purpose Combo LED Signs!

• The player, a computer with specialized software, powers the electronic message board and requires cooling
• A video extender cable connects the player to the LED display based on distance
• LED displays are the most cost- and energy-efficient, widely used for marketing

Combo LED signs are often in the form of Exit Signs that operate with a dual purpose. These signs consume substantial electricity as they have to operate every minute of the day. For this reason, it is important to keep energy efficiency in mind as a criterion when selecting combo LED signs in addition to other factors such as visibility, readability and overall appearance.

With the implementation of energy efficiency measures, minor savings transform into larger savings. For instance, if you decide to replace your previous signs with new combo LED signs, the initial investment will save almost the same amount in two places: energy costs and labor costs. Therefore, this investment can be covered within the first year or two. Once that initial cost has been covered, you will have guaranteed savings throughout the lifetime of your combo LED sign.

Know Your Audience

This important and basic rule is often overlooked. You have to first study your customers and find out what motivates them to purchase your product. Your advertising messages should then be tailored to suit the motivation requirements of your target audience.

• Advertise easier installment schemes instead of just lower prices to attract more customers, like a car dealer targeting installment-based buyers
• Focus on promoting new items to draw customers, rather than overstocked items, to avoid losing customer interest, using a combo LED sign to highlight new items primarily, with a smaller section for overstocked items

With your customer’s best interest in mind at all times, the length of your message should vary based on its location.

Simplify your message
This rule is of utmost importance with electronic message displays because these LED signs are mostly short in length. Long messages such as news stories are only suitable in lobby, waiting or cafeteria areas where you will have the attention of people waiting for a long time. Imagine you are driving down a street where you happen to glance at a combo LED sign in which you had time only enough to read the following few words:

“Our friendly and skilled staff will assist you with.”
For one thing, this sign provides absolutely no information about the product or service being sold. For another, all companies claim to have friendly and skilled staff, so basically, there is absolutely no value adding information presented to the viewers of the sign.

Having too many and too confusing transitions can distract the reader from the purpose of your message, hence causing ineffective communication. Similarly, the use of too much color should be restricted and constantly changing colors should also be avoided. With limited text and restricted use of colors, you might want to include some motion in your combo LED sign to make sure passersby will still notice your sign. Therefore, when designing your electronic message board, it is safe to use motion as long as you don’t confuse the audience by overdoing the transitions, text and colors.

Repetition helps
By having a simple message, repeating the same message over and over again becomes much easier. Also, this repetition installs the message you want to convey into the minds of the audience. A typical simple and repeatable message should consist of 3-4 basic messages as well as 3-4 text displays for every message.

Absolutely! LED Craft offers an industry-leading 5-Year Gold Warranty—one of the best in the business. This comprehensive coverage includes parts replacement, online troubleshooting, basic software support, and updates for drivers and software. In addition to the warranty, we provide long-term technical and product support for all our installations. Our skilled team is always ready to assist you.