Auto Dealer Signs

In 2014:
A record breaking 1.05 million people were employed by new car dealerships in U.S.

Per dealership, an average of 64 people was employed.

Employees at auto dealerships earn over $55,000 annually, which was a 3.3% increase since 2011.

Total dealership revenue reached its all-time high of $806 billion, an 8.6% increase from 2013.

Selling one car is a difficult task; selling many cars is difficult times many! This is why employees at an auto dealership have quite a bit of work to do. Of course, dealership managers are understandable when it comes to the daily sales targets because a car purchase is a heavy investment from a buyer’s point of view. Yet, this narrow focus on getting the inventory moving means that managers have less time for other important long term matters: advertisements that allure potential customers. If your LED sign that advertises your business is not functioning, you will fail to capture the eye of those folks that would probably be interested in investing in a car.

Clear objectives
Before investing in LED screens, clarify your business objectives first. Imagine your digital signage system is an important road to reaching your audience and also to encourage your employees to work harder. So what factors are you trying to change or improve with electronic messaging? It could be an increase in car sales as well as better customer service from employees.

Know your audience
Since selling cars is your main business, almost anyone above the age of 18 could be considered your primary target market.

• Locations where your target market are more likely to be present
• Timings during which your target market can be attracted
• Language in which your target market should be spoken to

Content management
Your digital communication program can be completely broken apart if your content is incorrect. The best question to ask yourself when preparing content is: what does your target audience need to know? Take some time to properly prepare high quality and sufficient quantity of content to be displayed on your auto dealer signs.

If your LED sign has an eye catching message, all you need is a few seconds to attract exactly the customer you want to reach. An auto dealer sign should display messages that convince a reader to visit the store. Since auto dealers are retail business, price and item advertising is a good idea to instantly attract passersby. Basically, digital signage acts as your 24 hour salesman and if your message is effective, the task of selling a car becomes so much easier! Furthermore, make sure your information is accurate and timely if you want your sign to be successful in making your business a landmark.