Most often, ‘cost per thousand exposures’ is the critical deciding factor in selecting an advertising medium for a business. Based on this, it is proven that besides electronic message display, no other advertising method is more effective. For instance, imagine you invest $15000 to purchase an electronic message center. Keeping in mind that you could use this for approximately 11 years, the average cost per day for this new investment would be $3.70. By studying a traffic analysis report, you find out that 10000 vehicles are driving by you business on a daily basis. Using this calculation, the cost per thousand exposures would be below $0.37, which is definitely much less than any other media form today!