Innovative Options for Advertising

10 Innovative Options for Advertising Outside

The Out-of-Home advertising industry is currently experiencing a surge in demand. As the most impactful medium to reach consumers offline, it is not going anywhere anytime soon. OOH is not just about physical advertising. It has managed to fuse the offline and online worlds. According to a Nielson study, OOH is the most effective offline medium to…

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LED Digital Billboards in USA

Top 10 reasons Businesses use LED Digital Billboards to Advertise

Post-pandemic, out-of-home advertising is buzzing with new life. People are spending more time outdoors. After over two years of only virtual connection, people have a new found desire for real-world experiences. The pandemic has also given us a new perspective on local relevance, as experiences and circumstances differ from one community to the other. According…

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What you need to know when purchasing an LED sign

What you need to know when purchasing an LED sign

Out-of-home advertising has the lowest CPM. It isn’t just budget-friendly; it reaches audiences at a mass scale with contextually relevant messages shared at the right time. Recently, it hit new revenue high. OOH advertising revenue increased 20.7% in 2022, accounting for $8.6 billion. Businesses and organizations have taken note of how OOH gives local, regional,…

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How to succeed in the digital signage industry?

How to succeed in the digital signage industry?

We all know how rapidly evolving the digital signage industry is and we talk so much about how important it is for businesses to invest in LED displays in order to stay above competition and increase their turnover. Today, LED Craft Inc is going to briefly discuss how businesses in the digital signage industry can…

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The importance of human touch in a digital signage campaign

The importance of human touch in a digital signage campaign

Bring on board team members from varying fields. According to industry experts, firms succeed in their digital signage campaign when they think and bring in people from outside the box. Designers and technical officers are a must-have, but consider bringing in members from the sales, finance and communications department as they may have invaluable input…

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