For businesses operating in the auto repair industry, standing out among the competition is essential for growth and success and for reaching the right audiences. Therefore utilising tools such as digital signage is a powerful way to attract customers, enhance brand visibility, and foster trust within the local community. Read on as we delve into…
Many schools today are embracing digital platforms and tools to meet their communication challenges by integrating indoor and outdoor signage into their premises. Whether it is in the hallways, the library, the cafeteria, or classrooms, every room can benefit from Led Signage solutions to communicate information in a sensible, timely and topical manner. Here are…
Digital signage has become an important tool for modern fire stations, providing efficient communication channels for both internal staff and the community. Beyond simply displaying emergency information, a well-designed digital sign can improve operational efficiency, enhance safety protocols, and foster community engagement. In this guide, we will take you through seven crucial elements to include…
When it comes to business, first impressions matter, and a well-designed and strategically placed sign can make a significant impact. Single-sided LED signs have emerged as a powerful tool for businesses seeking to enhance visibility, attract customers, and create a lasting impression. In this guide, we will explore the benefits of single-sided LED signs and…
Schools and education institutions today are constantly seeking innovative ways to enhance communication, create engaging environments, and provide an overall enriching experience for students, staff, and visitors. LED signage has emerged as a powerful tool to achieve these goals, revolutionizing the way they convey information and build a vibrant campus atmosphere. Read on as we…
Double-sided LED signs are being used by businesses today as a dynamic solution to enhance visibility from multiple directions and engage customers effectively. In this guide, we explore the advantages of Double-Sided LED signs and provide insights on how they can be utilized to boost visibility and engagement for businesses. The Benefits of Double-Sided LED…
The implementation of cutting-edge technologies is becoming increasingly prevalent in the hospitality industry today. One such innovation that has transformed the dining landscape is the use of Digital Menu Boards (DMBs). This article aims to provide a comprehensive guide on how to effectively use digital menu boards and explores the reasons why they have become…
LED technology has revolutionized the way we illuminate and convey information, and LED boards have become integral in various industries. From advertising to signage, the versatility of LED boards is vast. In this exploration, we delve into the intricacies of LED boards, examining their types and diverse applications across different sectors. Types of LED Boards…
In recent years, technological advancements have transformed the landscape of worship spaces, bringing about innovative changes that enhance the overall worship experience. One such technological tool that has found its place in many churches is the LED wall. These large, vibrant displays profoundly impact the way congregations engage in worship. Read on as we explore…
Indoor LED signs have emerged as a powerful tool for businesses today, offering versatile applications that extend beyond conventional advertising. These vibrant displays are revolutionizing the way businesses communicate, captivate audiences, and establish their brand presence within indoor spaces. Read on as we explore a few creative uses that businesses can utilize with such technology. …
LED signs and their impact on stage visuals The incorporation of LED signs into stage setups has revolutionized the visual dimension of live performances. These signs are not merely decorative, but they help breathe life into the music, creating an immersive experience for the audience where vibrant colors, vivid displays, and the ability to synchronize…
When it comes to signage solutions, choosing the right provider for your LED signs is pivotal. While various options exist, opting to purchase your sign from a LED sign specialist offers various benefits to businesses. Here are a few reasons why investing in signs provided by a specialist LED sign provider is a decision that…
In the ever-evolving landscape of advertising, businesses are constantly seeking innovative ways to capture the attention of their target audience. One such revolutionary solution that has proven to be a game-changer is the use of stadium digital displays. These massive LED screens in stadiums offer a unique and impactful way to showcase content to a…
In the realm of outdoor advertising, LED Craft Inc. stands as a beacon of innovation, leading the way in end-to-end LED Digital Display Solutions. As the weather takes its toll on traditional signage, the importance of robust outdoor LED signs becomes evident. In this article, we delve into the impact of adverse weather conditions and…
In the ever-evolving landscape of communication, churches are embracing digital technology to connect with their congregations in more dynamic and impactful ways using tools like digital signs. These signs outside churches do more than just display service times. They play a big role in getting people involved and connected to their faith. Let’s take a…
In the fast-paced and high-stakes environment of emergency response, effective communication can make all the difference. Fire departments, in particular, rely on clear and quick communication to coordinate efforts and respond to crises promptly. Recognizing this critical need, LED Craft Inc., a leader in end-to-end LED Digital Display Solutions, has emerged as a key player…
A school is the linchpin of formal education, a cornerstone for personal, social, and economic development. Parents, students, and entire communities place their trust in schools to shape young minds to achieve greatness. Such status needs legitimate backing. One of these is first impressions. Humans make more emotional decisions than objective decisions. First impressions matter…
Digital signage is integral to modern businesses and organizations. It offers a dynamic and engaging way to communicate with audiences. Signage, regardless of online mediums, proves to be one of the most effective methods of engaging consumers in the physical world, influencing awareness and driving foot traffic. Whether for retail advertising, internal communication, or information dissemination, choosing…
People spend a significant part of their life viewing screens. Therefore, real-life digital commercials now have more influence than before. Most online users can easily ignore pop-up ads and banners either using ad blockers or trained instincts. However, they tend to notice digital billboards and street signs, which are visually appealing. The real world offers…
The ever-changing world is getting digitized every minute. Digital is at our fingertips, by the roadside, in our malls, and subways. It is constantly revolutionizing, priming, evoking, influencing, and stimulating. Although your ministry remains a steadfast symbol of faith, its outreach must change with time. OOH spending by religious, charitable and humanitarian organizations increased by…
Imagine hyping up a live audience in a major arena without LED screens or BTS performing Mic Drop without the iconic giant red screen. Nor can we! Modern live entertainment is a multi-channel experience, and LED displays take centre stage, literally. They do a lot more than play EDM visuals. They communicate with the audience,…
In the latest survey by the Out of Home Advertising Association of America (OAAA) and Morning Consult, nine in ten adults (88%) notice OOH ads, and nearly 80% of those viewers are inspired to take action. Signage is becoming a powerful medium, redefining advertising goals. A Kantar Millward Brown study found that Gen-Z and Millennials overwhelmingly rejected…
Every school aspires to gain high regard, not just for academic excellence, but also for its character, values, and commitment to its students and community. The image and reputation of a school can significantly impact its success and influence. Custom school signs can be more than mere fixtures. When enabled with digital technology, they become…
In an era where information travels at the speed of light and digital communication drives engagement, schools across America are turning to new ways to communicate, engage, and connect. One such innovation is digital school signs. Digital signage systems have been implemented by 87% of educational institutions in America, including K-12 schools. They are an…
Digital signage isn’t just for the in-store experience. It also drives online traffic. 35% of the audience visits the brand’s website or searches for the brand or product online after seeing a digital billboard. According to the 2023 Solomon Partners Benchmark Report Estimates for the U.S., out-of-home advertising produces the highest levels of consumer recall versus other…
It’s not just your phone or TV that is smart; the regular billboard you see every day is getting smarter. Smart technology can lower costs while increasing sales and improving the customer experience. As consumers have grown accustomed to online experiences, they have come to expect a similarly seamless digital experience in-store. Smart digital signage…
AI is transforming every aspect of our lives, so much so that Hollywood writers and actors are on strike over fears of an AI-dominated future. AL, however, is good news for digital out-of-home advertising (DOOH). It is now affordable for small businesses. They can use data-driven location intelligence for digital sign boards to reach potential…
You are hardly likely to find conventional lighting in an Olympic stadium, and for good reasons too. The last thing a sporting arena needs is a flickering light in a crucial stage of a game, a glare that affects visibility, or exploding lights that can cause injury. From invaluable water-proof swimming pool lights to full-color…
LED is everywhere, in our phones, HDTVs, microwaves, and GPS, so why not in our lighting systems? The U.S. Department of Energy says residential LED lights use at least 90% less energy than incandescent lights and last up to 25 times longer. By 2035 energy savings from LED lighting could top 569 terawatt hours a year, equal…
The world is a stage, and your brand is the star when you have a high-performance LED sign. And, stars should keep shining. The industry lifespan of a LED sign can be anywhere between 5-10 years. LED technology doesn’t easily let you down. However, it is proper maintenance that prolongs the life of your signage…
The Out-of-Home advertising industry is currently experiencing a surge in demand. As the most impactful medium to reach consumers offline, it is not going anywhere anytime soon. OOH is not just about physical advertising. It has managed to fuse the offline and online worlds. According to a Nielson study, OOH is the most effective offline medium to…
Post-pandemic, out-of-home advertising is buzzing with new life. People are spending more time outdoors. After over two years of only virtual connection, people have a new found desire for real-world experiences. The pandemic has also given us a new perspective on local relevance, as experiences and circumstances differ from one community to the other. According…
Out-of-home advertising has the lowest CPM. It isn’t just budget-friendly; it reaches audiences at a mass scale with contextually relevant messages shared at the right time. Recently, it hit new revenue high. OOH advertising revenue increased 20.7% in 2022, accounting for $8.6 billion. Businesses and organizations have taken note of how OOH gives local, regional,…
LED has changed how we use storefront signs, when, and where. Outdoor digital signs are becoming a vital marketing tool. A 2022 study by Solomon Partners and OAAA showed outdoor signage outperforms online, television, radio, and print ads on a cost-per-thousand-impressions (CPM) basis. Real-world signage is no longer a one-way message delivery. It can now collect…
Are you at all surprised? People retain 95% of a message when watching a video versus 10% when reading the same in a text. According to Dr. James McQuivey of Forrester Research, a single minute of video is worth 1.8 million words. Chances are you are already using video content in your digital marketing campaigns,…
Sometimes, we pass signs that stick to memory, like chewing gum. Some are so iconic they become landmarks. But, no signage can be either, if their visibility is limited. Modern monument signs should be LED enabled. If your monument sign doesn’t compete with the rest, it will not stand the test of modern time, no…
IoT is causing a rapid shift in the world of digital signage – in terms of deployment, content and management. Organizations that were previously involved in manual content deployment are now understanding the benefits (such as less downtime and cost effectiveness) of cloud infrastructure and virtual platforms. Every aspect of a digital signage solution can…
We all know how rapidly evolving the digital signage industry is and we talk so much about how important it is for businesses to invest in LED displays in order to stay above competition and increase their turnover. Today, LED Craft Inc is going to briefly discuss how businesses in the digital signage industry can…
Bring on board team members from varying fields. According to industry experts, firms succeed in their digital signage campaign when they think and bring in people from outside the box. Designers and technical officers are a must-have, but consider bringing in members from the sales, finance and communications department as they may have invaluable input…
The core focus of any restaurant is to serve delicious food to satisfy customers. However, traditional restaurants end up investing a lot of time and money on physical paper menu cards and chalkboards. The typical customer experience at a restaurant is where a waiter comes and manually notes down the order, comes back awhile later…
Digital signage is more than a screen. Prioritize people’s experiences first. Emerging markets are of growing importance. Content is still key. Thanks to emerging technology, digital signage is rapidly evolving to be beyond just a screen on a wall. While some believe that the metaverse is just a sophisticated term for significantly increasing interactive and…
In the rapidly growing industry of digital signage, it is expected that the new year has a lot in store! From communicating information to advertising products and engaging audiences in a variety of settings, here’s what you can expect to see more of in this year’s indoor and outdoor digital signage displays. 3D Graphics 3D…
Once you’ve decided to go ahead with a digital signage investment, it is important to choose the right digital signage manufacturer. To help you research the market and make an informed decision, read through this 5-step guide to make your job slightly less stressful. While we are not disputing criteria such as cost, lead times,…
It is crucial to plan a digital signage system before you purchase any component for it. Tackling technology is indeed an important part, but it does not suffice. Audience engagement is the ultimate goal of any digital signage network. Therefore, in your planning stage, identify your audience first, what is important and relevant to them,…
With today’s digitized world, more and more people have adapted to online banking techniques. Nevertheless, banks have always tried dedicatedly to make their branch experiences faster and more effective as customers prefer to carry on with basic banking transactions online and visit banks physically only for financial assistance. In response to this evolution, banks have…
LED Video walls come in all shapes and sizes as they are a collection of LED displays tiled together to form one massive screen. In an interconnected world, video wall technology makes a big impact on businesses, regardless of which industry they are working in. From corporate workspaces to digital signage in a lobby, public…
It is not the building or the steeple that makes the initial connection with a visitor, instead, it is actually the digital sign that churches place outside their premises that have the most impact. Signs are a valuable investment for a church as they can be used as not just a landmark and identifier of…
Digital signage is proven for boosting sales and increasing conversion rates for your business. The investment helps in directing foot traffic to your store and also influences buyer decisions. For further convincing, here are seven signage statistics that will surprise you! 1. Almost 7 in 10 customer purchases are influenced by digital signs. There is…
Introduction Out-of-home digital signage is being popularly used in cities, by marketers and businesses to deliver attractive digital content and to attract potential customers. The best part about digital billboards and electronic signage is that the content is easy to change and manage at large scale. Surprisingly, in 2022, retailers are questioning the priority of…
Marketers have found these past few holiday seasons a challenge as they need to come up with marketing strategies to promote gift ideas to people in today’s world – who seem to own everything that could possibly be gifted. Here are a few tips that you could use in your digital signage strategy to attract…
With so many changes already taking place in the digital signage industry over the last few years, you are probably wondering what more could be changing? After all, it is important to stay in the loop so you don’t settle for outdated smart solutions or make incorrect investments for your organization, retail business or healthcare…
Digital out of home (DOOH) advertising is evolving at a fast pace, making it hard for businesses and marketers to keep up. Therefore, at this point, it is crucial to focus on the essential principles of success. In this article, we will take a Q and A approach to address the most important concerns for…
In a hospital, it is essential for authorities to achieve reduced stress levels for patients, staff and visitors. Implementing effective visual communication using indoor digital displays will help ensure a positive environment remains in the long run. Patient, staff and visitor experience can be enhanced by creating a digital canvas across the hospital premises. There…
Owning a business comes with a lot of responsibilities. Your priority should be the safety of your employees and the company’s assets. It is undoubtedly the right thing to do, the law just asserts it. More often than not, we take the presence of fire safety signs for granted. While on a typical day we…
From vibrant downtown centers to local retailers and lavish resorts, investing in a digital messaging and communication system is an absolutely effective marketing tool for a business. Research has shown that businesses that invest in outdoor digital signage have seen a 32 percent increase in ROI as compared to those that use static signage (BCS…
A UK-based research firm published a Global LED Display Market Report in 2022, in which they stated that the LED display marketplace is expected to grow at 21% until 2026, with a sales figure of approximately $19.5 billion. LED screens are now a dominating category and new projections indicate the market is increasing in terms…
Digital signage has completely revolutionized how a church can communicate with their followers and congregation. The technology goes a long way in assisting your church to create a strong community and a sophisticated place of worship. From televisions to smart phones, your congregation most likely interacts with all kinds of screens on a daily basis.…
In 2018, the United Nations warned the world that we have only 12 years to restrict the catastrophe that will be caused by climate change. This led to businesses discussing how they can become more sustainable – resulting in digital signage becoming a popular solution for sustainability. Digital signage has multiple capabilities – including advertising,…
Restaurants have gone through a series of hits over the last couple of years, beginning with the labor shortage, supply chain issues, the Covid-19 pandemic, and now a huge spike in inflation. These uncontrollable operational challenges have boosted the cost of goods and restaurant managers are seeking to strategically combat the increase in expenses. According…
The QR code was created by a Japanese corporation over three decades ago as a means to track auto parts for Toyota Motor Corporation. The recent increase in smartphone usage across the world (78%) has led to a 96% surge in the reach and number of interactions per object for QR codes. Here are some…
Introduction Digital signage is pushing itself into a wide variety of spaces, and conference rooms was one often overlooked space up until Covid-19 hit. That was when the corporate world realized the importance of remote workers to be able to interact in meetings without being physically present. In conference rooms, the primary purpose of digital…
When digital signage integrates data from a variety of sources, it creates a dynamic, personalized and engaging experience for your audience. Information such as breaking news, weather updates, traffic wait times and Key Performance Indicators makes your audience feel like they have information at their fingertips. It eases stress levels and allows viewers to make…
Introduction In digital signage, size of the display is an important factor, but there are other additional factors that make an LED display highly impactful. For several years, LEDs have been the go-to solution for companies looking to make themselves highly visible to the public. If you imagine Times Square in New York today, the…
Groceries and other retail stores throughout the United States act as branches of almost 4000 banks and credit unions, providing customers with a unique mix of convenience and efficiency. These stores are convenient locations for people to access financial products and services, make transactions and seek other related services without having to visit a separate…
Your business exterior is the main attraction for local customers and can leave lasting impressions within the neighborhood. The more appealing your business exterior is, the more your potential customers will be able to identify you and your business will stand out from other competitors in the area. Neon signage offers endless designs and color…
Introduction Most of the information convincing you to invest in digital signage tells you that LED signage is long lasting. But how long will it actually last? Whether you are in the retail business or an event venue or a corporate center, the management needs to make a decision after evaluating the return on investment…
Staying on top of latest digital signage industry trends is essential for retailers to provide customers with more value from each visit. There is good reason to prove that digital signage is a critical ingredient that must be incorporated into modern retail strategies. Research shows that 80% of customers walk into a store because the…
Digital signage is now incorporated in almost every business in every industry. For providing relevant information and event dates, and to time messages to a specific audience directly, only digital signage will help you achieve these goals. LED screens will target the eyes of those who are seated in a waiting room, standing in a…
Outdoor LED displays have become a permanent sighting along highways, at sporting arenas, and on the sides of buildings due to their high durability, versatility, brightness and ease of installation. With the advancement of technology being used in LED displays, they are being popularly used in indoor settings as well. Shrinking pixel pitch allows high…
When considering global trends, there is an indication that international QSR and fast casual brands are competing hard to automate and digitize their drive-thrus as fast as possible because consumer preference is skewed towards tech-driven ordering and this trend continues to gain popularity. Mc Donald’s for example recently got into a partnership with IBM to…
Introduction Since recently, direct view LED walls have seen an increase in market share in comparison to traditional LCD video walls. This is because for one, the prices of LED walls have dropped significantly and two, LED walls are now being manufactured with lower pixel pitch and higher resolutions. Moreover, LED walls offer a clean…
Internal communication within a workplace is a challenge, more so when employees are scattered across several locations or are working from home. Reaching the employees by cutting through the noise can be very hard and can lead to miscommunications, resulting in unhappy, disengaged, and unproductive employees. Without employee engagement, organization growth will be restricted. According…
Introduction By investing some time and operational skills, organizations can expand initially in terms of more employees, and then establish more offices, facilities and geographical reach. When organizations expand, there is an increased need to engage and communicate with employees and keep them informed, regardless of which branch they are working at. Digitized organizations today…
The post pandemic world is seeing a shift in terms of consumers now spending less time online and more time in the real world. Business owners and advertisers must find a way to reach their target markets. There is one simple solution for this: tap into the power of digital signage by using existing LED…
The digital signage market was highly affected when the pandemic first hit, and more and more people resort to staying indoors and shopping online. However, it has been able to rebound quickly, and in fact the future for digital signage looks very promising. According to statistics, two years after the US economy experienced a blow…
From VHS media players to the huge digital signage deployments we see today, the industry has been continuously evolving. As you read along, think back to the last time you had an encounter with an LED sign – it was probably a brightly lit screen with a sharp resolution and had touchscreen features as well…
Investing in digital signage content is one part of the challenge while managing the content to be displayed on the LED screens is another challenge. The employees in charge of managing content in particular are faced with a complex challenge more often than not. But today, developers have made considerable effort to simplify the content…
Introduction The next retail revolution focuses on a central point: digital signage in stores can be a powerful tool for communication. In other words – “The store as a medium”, and this is how it works: Scenario 1: Imagine a shopper entering a supermarket and asking a screen where they can find lentils. They are…
When Covid-19 came about, the restaurant industry had to go through several ups and downs, and had to be flexible to adapt to change; including shifting sales focus to takeout and deliveries. Now as the world has accustomed to the new normal, customers are eager to dine out, and restaurants are expected to recover over…
1. The medium may change, but art remains Looking back to the 1600s, artists were known for creating clay sculptures or painting on large canvases. But the digital age has brought about innumerable opportunities for artists to create digital animations or designing applications. Digital signage is an evolving medium, offering an interesting mix of both…
Digital signage is not always about advertising. It is an effective source for delivering lifesaving information. LED fire department signs are designed particularly for firefighters – to help them train, get information with regard to ongoing fires as well as relax with some entertaining content. Benefits for fire stations Every single day, a large amount…
Your marketing department has probably already come up with a mix of advertising strategies for your brand: print, TV, online, social media and mobile. However, these are all focused on creating awareness to your target market before they come into your store. Marketing does not come to an end once the customer enters your store.…
Introduction We believe schools should impress their audiences with the latest indoor and outdoor digital signage screens placed strategically across campus. Paper notices and static sign boards are now a thing of the past and replacing those with school LED displays will spark interest and stir up some interesting conversation. So, think hard about how…
In the retail industry, digital signage is fast gaining popularity, whether it is for small family businesses or for massive international chains. But one common and significant concern that most users often express is how the upfront cost of digital signage can be justified. By measuring the ROI, retailers will have a better understanding of…
Introduction Quality content has become very powerful now more than ever in the world of digital advertising. Of course, the main reason being the rapid development in technology over the past 20 years, which is very much visible to the naked eye. When the internet initially came about, it was all about coming up with…
LED Craft Inc is here to convince you that digital signage is a single product that can save your business money, improve efficiencies, increase engagement, boost customer satisfaction and improve business overall! We are well into the 21st century, and the time of digital signage has arrived for quite a few years now. If you…
Introduction Outdoor LED signage is a popular form of advertising which allows brands to meet people while they are in the real world, and encourages them to take action. In 2020, outdoor advertising saw a drop in numbers because of the pandemic, most people spend unusually high amounts of time at home. But in 2021,…
While you may have heard so much about digital signage displays and its latest trends, little is often said about media players. For those of you who are new to the term, a digital media player is an electronic streaming device designed solely for the purpose of storage, playback, viewing and editing digital media content…
Introduction Ever imagined being able to interact with a touch screen without actually touching it?!? Yes, technology has now made this possible. By using computer vision to recognize objects just like a human eye can, touchless self-checkout systems are now being introduced in several retail outlets. Artificial Intelligence and Image Recognition are the two important…
Introduction A digital pop-up store is a mini shop that can be visualized on an established e-commerce store. The pop-up shop is seen as a collection of products that are available for a restricted duration, and is ideal for encouraging sales of limited-edition items, seasonal items, or items recommended by an influencer. The objective of…
What is AI and AR? In 2020, there was a threat of a retail apocalypse wherein E-commerce was a major factor contributing towards the shift from brick-and-mortar shopping to home/online shopping. Retail resurgence was expected in 2021 but with the onset of the global pandemic, E-commerce won the race. There is still a large debate…
1. Think from the perspective of a first-time guest When figuring out signs for churches, first evaluate the general flow of the space to identify what are the problem areas in the church complex. Think from the point-of-view of someone entering your church for the first time – is there visual clarity? Can someone figure…
Libraries offer people the access to books and other important research resources. For this reason, they play a fundamental role in society. Once people know the location of your library, it does not end there. They have to find certain sections to get their hands on the material they need. Therefore, it is important to…
Introduction After the on-set of the coronavirus pandemic, there has been a significant revolution in the customer journey. The retail industry faces several challenges and must utilize new tools to improve the overall customer experience. Whether your customers are shopping online or in your retail store, they are always looking for better deals. Which means…
Experience-driven business is the key to success! Introduction Study the most successful businesses in the market and observe how they started churning profits by providing satisfying and outstanding human centered experiences on a large scale. These companies aim to provide more than just the best customer experiences; they work towards creating a harmonious environment for…
Q: What makes promotional signage different from other types of signage? A: Promotional signage uses language that tempts your target demographics to make a purchase. Creating successful promotional signage requires extensive research – find out what kind of wording will attract prospective customers, what kind of lingo do your competitors use on social media? It…
In the out-of-home advertising industry, digital billboards play a major role because they are highly versatile and significantly visible. A digital billboard is not just a huge poster that is installed beside a skyscraper or upright along a highway. There are several styles of billboards that serve the purpose of targeting different markets. Consequently, there…
In today’s day and age, businesses must go beyond just flyers, business cards, and media advertisement if they want their brand to be well recognized. Create a budget to invest in outdoor signs for your business, make the investment with utmost care and use the signage creatively. There are several options to choose from but…
Monument signs are a worthy investment for shopping complexes, campuses, churches, hotels, and for navigating people around a huge industrial park. These signs have a classic feel and are a great way to gain attention because they are placed at eye level. Monument signs are different from standard business signage because while the latter identifies…
While you are spending a lot of time and money in planning the size, design and content of your digital signage, you need to also give some consideration to the installation of the sign. If you don’t install it correctly, it won’t be seen, leading to a waste of time and money. When it comes…
A business will succeed only if it is promoted. But promotion is a costly affair these days, and it is very difficult to tell what works and what doesn’t. As the safest bet, customized business signs for yards are ideal. These signs can be designed in minutes and shipped out the very next day. They…
Introduction Operating a business in the manufacturing industry comes with a big burden of responsibility. Managers of the department are responsible for making sure the machinery is maintained, contractors are schedules, and safety protocols are supervised for each shift. With so many tasks assigned to just one person, mishaps can occur. This is why using…
Introduction Clear and accessible communication is the best way to enhance patient experience in healthcare institutes – which in turn also promotes healthier outcomes and gives your organization’s brand a better visibility. Digital screens are the best way to communicate important, real-time information while also providing a warm and comforting atmosphere in a place where…
Introduction Several industries including hospitality, retail and healthcare are seeing a major revolution right now. Digitization is making businesses increase the use of social media, digital signage kiosks, geo-locators and online marketing strategy. Moreover, in order to integrate brick and mortar into these trends, business owners must also be tech savvy just as the sales…
Introduction Banks and credit unions of the past were large one-stop-shops for all your financial needs. Today, online banking has made many of those tasks much easier. For this reason, banks are gradually transforming each of their branches to deliver coffee-shop style customer experiences, with much help from digital signage solutions. Let us have a…
Introduction Business and digitization go hand in hand in today’s tech savvy world. Without adapting to new communication channels and advanced platforms for data exchange, your business will be left behind in terms of offering an enhanced customer service, which in turn is key to attract and retain customers. By moving into this digital space,…
Introduction In a competitive market, building a bond with customers and intimately engaging them will offer an advantage in gaining customer loyalty. With digital signage technologies, you can focus on targeted messaging and integrate social media into your marketing campaign, which are factors that help connect with customers and maintain long-term relationships. Furthermore, features such…
Introduction For any business, LED signs are an effective part of their advertising strategy, and works well towards creating brand awareness and attracting passers by to turn into potential customers. LED signs are also very cost effective, portable and easy to install. However, all these benefits can only be redeemed if you use your signage…
In the retail industry, digital signage offers a lot of benefits for businesses. When the holiday season approaches, everyone is looking forward to shop. By properly using signage, a business can easily boost sales during the holiday season. Here are some easy to implement strategies that businesses can use with LEDs to boost holiday sales.…
Introduction Some of the biggest challenges for Managers in the automotive industry are: How to engage customers while they wait for a sales person? Some customers walk in and purchase only what their intention was rather than considering other upgrades that might suit their requirements better. Digital signage is a great solution to these issues,…
Introduction Just like any other sign, the primary existence of a monument sign is to get a message across. Usually, monument signs are freestanding, mounted on a permanent base such as concrete on the ground, detached from the main building, and placed most often at the edge of a lawn. Construction of these monument signs…
Introduction About 6-7 years ago, only the high-end branded hotels would have incorporated digital screens into their marketing strategy. This was a well-thought-out decision because they were obviously ahead of the curve. A few years later, the rest of the world caught up. Today, many hoteliers are coming up with innovative strategies to move forward…
Introduction One good thing about the pandemic is that it has accelerated many kinds of digital transformations that were about to happen before Covid. It must be noted though that at the time, large retailers had the resources to invest in commercial displays and make the change but small businesses had a tough time doing…
The challenge for every business owner is to increase profits and decrease expenses at the same time. When drawing this out on paper, this process can seem very simple. But finding innovative strategies to reduce expenses for a business becomes a daunting task. One proven method that helps businesses decrease expenses in the long run…
Introduction By making digital signage a part of your marketing strategy, you are assured to have leveled the playing field. When you look at social media, PPC, and online advertising, these pay to play platforms are covered directly from the budget. With digital signage, the implementation depends on how many screens you want to deploy,…
What is an LED wall display? LED walls are basically a transparent version of a standard LED display screen. It looks like a crystal-clear glass wall, but has the function of an LED screen, allowing lights to go through it. Although a high quality transparent display is only 10mm in thickness, because of the materials…
Introduction With Christmas around the corner, everyone is on the lookout for ways to decorate their homes and businesses. A little holiday spirit will take you a long way, especially since the Christmas season is when retail stores experience most business. Colorful lights and seasonal music will make your store stand out, increase foot traffic…
Artificial Intelligence, machine learning and big data developments in technology have created new methods which are a contributing factor towards the growth of the LED Video Walls market. The good thing about technology is that it can be used in a variety of applications, in fact allowing additional usage in the case of products. Outdoor…
Although it may not seem that significant to us but signage plays an important role in keeping us safe in our day-to-day lives. Wherever you go, there are outdoor signs that tell you where to turn, where to stop, which routes to take, which routes to avoid, when to cross the road, and so on.…
Introduction When creating attractive outdoor LED signs, the most important factor we believe is to get the colors right. In order to make your sign easy to read and understand, one needs to study the basics of colors. There is a combination of factors that harmonize your sign to make it eye-catching. Importance of Selecting…
Introduction As the winter sets in and the holiday season approaches, everyone is prepping up for Christmas and New Year celebrations and you want your Church also to set the right mood with Christmas church signs. It could be to attract the neighboring community to be a part of your church, to announce special events,…
St. Louis, Missouri recently came together to complete a project to provide sufficient lighting to all the streets of St. Louis. LED Craft Inc was honored to be a part of this project as the sole LED Street Lights solutions provider for the St. Louis community. The main aim of this project was to enhance…
As the world has realized that the coronavirus pandemic is not going away anytime soon, companies and consumers have adapted to a new normal, with safe hygiene and social distancing practices. These guidelines are most likely to remain in place for the foreseeable future and as a result, many businesses and municipalities are now on…
In today’s digital era, sports venues are the ideal location for putting together the biggest and the boldest visual technology to create an unmatchable experience for sports entertainment, thereby rapidly increasing the excitement rate in the crowd stands! LED screens sports broadcasting is soon becoming a must-have part of a sporting arena, with its ability…
Introduction An office is not just a workplace; it is the core of where the company culture is built and where corporate relationships grow. Modern offices must ensure that those working there become deep-rooted in their company culture. Employees consider a great company culture as an important criterion when deciding whether or not to take…
Introduction We understand that implementing digital signage in schools is hard. However, the educational sector should understand that their target market is the younger generation, who prove to be most difficult to reach with traditional printed signs. So why waste time and effort in outdated, labor intensive and disconnected communication strategies with your staff and…
Introduction Undoubtedly, the best way to attract the attention of customers to your business is by bright lights and an eye-catching sign outside your store. By nature, humans are attracted to visuals, hence an effective signage is guaranteed to garner their business. Neon signs were initially a favorite amongst business owners for advertising but the…
Introduction LED signs are an essential part of fire departments, not only to be mounted on their vehicles, but also on fire scenes as emergency lights to carry out any fire or rescue mission, as well as in fire departments to communicate essential life-saving information. Fire department LED lights are also used as an awareness…
Introduction The typography you decide to present your outdoor advertising in has a big impact on the effectiveness of your advertisement! With several different font styles to choose from, how can you select the correct one? Be mindful of fonts that are too fancy and decorative as these are difficult to read from a long-distance.…
Introduction Advertising your products and services, and creating brand awareness is an essential strategy to ensure success of your business. When it comes to signs for businesses, most people believe that placing a signage outside your small business or a digital billboard is sufficing. However, it is important to understand that indoor signage is equally…
Introduction Are we no longer going to see static graphic displays on roads and highways? In recent years, there has been a large increase in the usage of LED panels as businesses make an effort to better engage with their audiences and get their brands recognized and remembered. LED sign board technology is highly applicable…
With the digital market being so vast today, many companies and business owners often forget to incorporate offline marketing methods in planning their product and service marketing campaigns. While online marketing is of paramount importance in today’s interconnected world, it must be noted that offline marketing has its own distinct value to add to the…
Introduction Mobile billboards are a marketing technique where an advertisement is placed on the side of a truck, trailer or any other kind of vehicle. Falling under the digital out-of-home (DOOH) category, this type of marketing assures great results with correct implementation. As one of the newest forms of advertising, it is unique and largely…
Introduction During the 1600s, artists would produce clay sculptures on large canvas paintings as signage to advertise a business. Today, the best artists are creating animations on digital media. What has changed? The medium has changed. The art remains. Digital signage is an evolving medium with an interesting mix of the old and new age.…
Introduction Setting up a digital signage campaign/system involves a lot of thinking, planning and strategizing. In making the task simpler, you may be tempted to breeze past the step where you decide the location of your signage, probably because you already have an anticipated answer. An empty wall space? At the entrance of your business…
Billboards are all over the place – highways, city roads, neighborhood streets, and also in the middle of nowhere! Most people need to get out of their houses and commute to work on a daily basis. Placing digital billboards in these high traffic areas can significantly help with creating brand awareness and increasing sales. Read…
We all know by now that an attractive, cleverly designed sign can really boost the success of a company. However, more than a generic, static sign outside your office, consider utilizing small LED signs as an alternative that has much more attention-grabbing power. LED signs provide bright, colorful displays on which a company can exhibit…
First impressions are very important in the retail store business because most customers make their judgements and purchase decisions based on this, which is why shopping centers are always so visually alluring. Brick-and-mortar store entrances, building facades, and storefronts are designed to seduce potential clients to walk in. So, what is the most crucial component…
What is a Monument Sign? A monument sign is a free-standing ground sign constructed with masonry, wood or other materials that resemble the exterior of the institute that the sign belongs to. Ideally installed just outside a property, monument signs are clearly visible to every vehicle passing by. Why are they so popular? The permanent…
What is an LED Billboard? A big LED screen that shows digital advertisements on busy roadways is an LED billboard. Being able to invest in LED billboards highly depends on the advertising industry, and what kind of budget has been assigned to a firm as advertising expenditure. But with the cost of electronic billboards constantly…
Digital signage includes digitally changeable signage technologies such as LED, LCD, plasma screen displays and projected imagery. Commonly seen in both public and private indoor and outdoor spaces, LED technology has always proved to be a successful investment for any business that decides to take the leap. Due to its sheer flexibility, the different display…
What is a Storefront Sign? When it comes to bringing in new customers, an attractive storefront is a must. This is why a store’s storefront sign is an essential investment. If your exterior signs are unattractive or barely visible, customers will not be interested in entering your store. In other words, your storefront sign should…
Some of the most important tasks of a restaurant operator are to influence purchasing decisions of customers who walk in through the door, guide them with their menus and convince them to keep coming back for more. Digital menu boards are the most important marketing tool for a restaurant, tying all other promotional items together…
The pandemic has significantly disrupted business in almost every industry and has forced companies to adhere to new public health and safety protocols such as social distancing, sanitization, masks, temperature checks and so on. At times like these, retail signage for covid 19 has to be adjusted in a way in which businesses can carry…
When running a business, it is extremely important to stand out from your competition and be visible from far away. Innovative technology has made way for businesses to come up with unique advertisements, attractive billboards, logos and signage. Whether it is to convey messages to passersby or just to promote a business, signs are a…
Why is digital signage effective? While a newspaper advertisement could cost up to $7.39 per 1000 impressions and a radio ad could cost over $5.00 per 1000, calculations have shown that LED signs cost just $0.15 per 1000 impressions. 68% of customers state that they would be more likely to purchase a product when influenced…
What is LED advertising? Also known as Light Emitting Diode (LED), LED advertising screens are usually installed in popular streets, junctions with traffic lights, and other public places where people stop for a few seconds during their daily commute. The advertisement displayed on the screen has a strong visual impact, which undoubtedly attracts the attention…
2020 began as a normal year, but quickly turned into a nightmare for every industry – thanks to Covid-19 and its demands for mask wearing, sanitization, and social distancing. As a result, the word underwent a colossal change, financial devastation and an immense strain on healthcare systems. This led us to learn how to cope…
Digital billboards have been on the market for about two decades now and it has come to a point where hearing anyone say that it is a ‘risky’ or ‘expensive’ investment is just unacceptable. Why so? Well, there is plenty of evidence to show that electronic billboards, placed in the right location are a great…
How digital signage was used during the pandemic lockdown While the world is adjusting to social distancing, and hospitals are fighting coronavirus, digital signage has done its job in ‘informing’ when the world needed it the most. Because it was an essential tool during lockdown months and is still indispensable to move on with the…
What is digital signage? Any form of business communication where a digital messaging device replaces or supplements other forms of messaging is referred to as digital signage. In very simple and basic terms, digital signage is some sort of a screen (most likely LED or LCD), with some kind of visual message presented in a…
How digital signage can benefit your business Connect with customers Outdoor digital signs for businesses are highly beneficial because this is the first thing a customer sees concerning your firm, and could possibly be the only thing they remember. Connect with your audience and help your business shine with better, brighter, and clearer advertisements that…
Digital signage and content go hand in hand as a match made in heaven. Here’s why: Digital signage is a medium of advertising but in itself, the digital screen is nothing without a clever message on it. It is the content that brings power to a digital signage investment. An ice cream cone analogy explains…
What is digital signage? A platform where content is distributed from a central unit by way of digital displays. Information displayed on digital screens can be about weather updates, flights, TV programs, menus, announcements, advertisements and much more. A digital signage system is a form of electronic display where important information and messages are conveyed.…
Restaurants of all types are heavily dependent on digital signage – fast casual restaurants, foodservice providers, bars, pop-up sales, QSR brands, food trucks and more. Without the interactive technologies provided by digital signage, they wouldn’t be able to improve customer experiences. The Digital Signage Expo is a one-stop-shop for restaurant owners looking to transform their…
The investment of digital signage often brings about the question: “What will the ROI be?” or “Will there be any profits?” New investors of this technology are concerned about whether or not there will be any returns – and of course, there is good reason to be concerned with such a large investment. Manufacturers of…
While several blog posts talk about how to make digital signage a successful investment in terms of choosing the right hardware, software and keeping up with latest trends, it is also worthy to know what not do with a digital signage investment. Regardless of how clever your solution is, a few potholes are enough to…
In colleges, universities and other educational institutes, emergencies can occur and the institute is responsible for informing the campus population about it as fast and efficiently as possible. Because this message must get to all students, faculty, and staff, wherever they may be located across the campus, this task is quite difficult. LED school signs…
Gas stations have several customer touchpoints where a smooth and faultless digital experience must be created. From the front area to actual entrances to in-store and point-of-sale digital advertising screens, it is essential to focus on delivering the right kind of content at every point, thereby improving customer experience as well as making the promotions…
Having trouble with creating an attractive digital signage project? In today’s screen-saturated industry, ‘think outside the rectangle’ is the key to success. In the commercial AV industry, it is dangerous when everything looks similar from an outsider’s perspective. As a result, differentiation becomes a costly price to pay. The purpose of any digital display is…
Did you know? Digital Signage has a recall rate of 83% 74% of customers report an ‘easy-to-read menu’ as top priority Digital Signage helped 4 out of 5 brands increase sales by a significant 33% Digital displays are hugely dominant in several industries and are still expanding its reach. The retail industry is one of…
One important cost that is highlighted in building a digital signage network is that of creative content services – this involves the costs for people and processes responsible for writing, designing and producing the content that is shared across a network. Only if the content is effective and timely, the signage network will be successful.…
Smart users of digital signage no longer want to just draw the attention of viewers; they want passersby to stop, read and interact with the digital sign. To make this possible, it is necessary to integrate touchscreen technology into an LED display. In the world of digital signage, touchscreen technology is becoming gradually universal and…
Restaurants is one industry that has had to adopt to many technological advancements in the recent past – including mobile ordering, menu boards and VOIP phone systems. Of course, these help provide an enhanced customer experience. In this article, a group of experts at the Restaurant Franchising & Innovation Summit (March 11-13, Louisville, Kentucky) discuss…
When indoor digital signage is being considered, one of the barriers is that people often over-complicate how the technology of this tool is used. If an individual customer feels the nature of electronic signage is overwhelming, he/she will simply prefer not to invest in it. Also, if a business tries to over-complicate the implementations of…
Regardless of what industry is making use of digital displays, interactive content is sure to make signage more engaging, exciting and impactful. People are naturally more likely to remember something if it is written down rather than just seeing it. Similarly, if they have to engage with content, they will remember it better. Humans remember:…
Due to its massive flexibility to be able to adapt to all kinds of environments, digital signage is signaled as a ‘must-have’ technology in any industry. Now, the Internet of Things (IoT) is influencing digital signage and together they produce a powerful partnership. The Internet Versus the Internet of Things Digital signage is able to…
Automotive retailers need to bridge the gap between traditional static signage and digital alternatives. The journey of a car purchase is quite a complex one and therefore, the integration of digital displays can help with informing clients and assisting them with crucial purchasing decisions. Auto dealerships are already in the process of making their platforms…
The power of digital signage is proven to improve a brand image but there are times when digital signage deployment might actually be harmful. If the existing LED displays are already not showing returns, a firm should not deploy more displays. There are two main ways in which digital signage content can be harmful: too…
There are few things in life that are more enjoyable than spending Sundays at a sports arena, rooting for our favorite team! Some of the fondest memories of our lives come from days spent sitting in the hot sun at baseball stadiums with friends and family; chewing on a hotdog and waiting for a foul…
Digital signage has become rapidly popular as more businesses are realizing how valuable the technology is. Compared to static paper advertisements, LED signs not only offers live audience interactions but also creates a strong platform for building your brand and also influencing the real-time behavior of customers. A stimulating environment is created, engaging and impacting…
This article offers an insight to 20 of the most common mistakes made in marketing content today. Its: possessive form. The firm launched its advertising campaign. It’s: contraction for ‘it is’ or ‘it has’. It’s been a pleasure meeting you. Their: possessive form. It is their turn to clean the table today. There: adverb for…
By placing a digital display on your store window, you are giving passers-by an insight into your store. Hence this digital sign should be eye-catching and dynamic enough to trigger a passerby to enter your store and contribute towards an uplift in sales. Many retailers located in popular shopping areas are demanding commercial LED signs…
Displaying a message on digital signage means you can do much of it with images, videos, and icons. But at some point, text will have to be used and the words you choose will heavily impact the effectiveness of your communication and how trustworthy your message is. Hence, it is very important that the content…
Digital signage comes with several complex movable parts – for example, the display, media player, software, video codecs and of course, a content management system. This is one of the reasons why new users of digital signage find the system overwhelming. However, it is important to understand that ultimately, the main purpose of digital signage…
Inside your church, you are probably in need of some kind of church management software and projection. Oh, and your pastor is probably famous on social media by now! So just like the rest of the world, your Church also needs to become digital. Get rid of that clunky old changeable letter sign out of…
Digital signage is a highly flexible technological innovation. If any limitations are to occur, it would be due to software restrictions. But that too is now overcome as a result of so many software providers on the market catering to different niches including schools, hospitals, hotels, retail and much more. This guide will focus on…
Before we go into the discussion of LED art, let us recap the existence of LED lighting – Bright, energy efficient and durable lights which are rapidly replacing older lighting technology in both domestic and commercial situations. LED lighting is now being used in industries such as LED street lights, LED advertising, LED photography lighting…
Stand on a busy intersection in any big city and you will probably see dozens of vehicles moving with some form of advertising on them. Over the years, with developments in digital signage, the potential of vehicle based advertising has become very much apparent. With the help of modern wireless networks and smart devices, data…
LED church signs have the capacity to grab the attention of anyone driving past the church. Unlike with a changeable letters church sign, a digital church sign allows for multiple slides to be shown each day simply by programming the sign with user friendly LED sign software. While some churches still believe digitalization is complex,…
In announcing your presence to the world, a church sign definitely does a good job. It acts as a communication mediator between you and your congregation, probable even attracting new visitors to your church. Just like any business, churches also have a currency – the soul of the lost. It is indeed safe to say…
An LED display board, also referred to as an electronic display screen provides high brightness, minimal power consumption, a long life and durable performance. In an LED board, there are three basic parts: LED module, the controller and the power supply. LED module More than one LED modules can be connected together in order to…
With the integration of the digital world and the physical world, interactive wayfinding has become commonplace. This means much more than simply putting up some maps on a screen. Interacting with visual information is done in many ways today. Digital designers are skilled at user interfaces and wayfinding designs while an organization is an expert…
Digital out-of-home advertising is a rapidly advancing industry as more marketers are realizing that digital billboards are more valuable than static ones. When digital billboards first came about, a static billboard image was converted into digital format and displayed as content on the digital billboard. Now however, DOOH can cater to content that directly responds…
Technology Smartphones Smartphones are within arms distance from nearly 7 out of 10 people in the United States. These devices are always connected to the internet and this technology can be a hindrance to the power vested in digital signage if the execution is not done properly. Experts in digital signage deployment integrate communication on…
With so many advances in digital technologies, businesses are struggling to stay on par, particularly older ones. In fact, some traditional business even regret that the digital world is advancing so fast! That being said, a common term for staying on par with the digital world is – digital transformation. Although this term is commonly…
A video wall investment campaign is indeed a huge burden for a company and can cost as much as thousands of dollars. CONTENT should NOT be an afterthought for such a heavy investment. Video walls are the ideal investment for capturing viewer attention and engaging viewers. With a goal to dazzle visitors, these are most…
Digital trends, although quite complicated, yet everyone somehow wants to be on par with them. Digital signage is one such trend in which understanding the components of it – LED displays, media players and software packages – is one thing, but to understand how to correctly combine it with a business is another. For an…
Benefits of LED signage 1. LED signage is undoubtedly the best advertising method Most business owners are under the wrong impression that word-of-mouth advertising is very effective and plays an important role in growing customer base. However, when first time customers of business using LED advertising methods were surveyed, 46% of them said that it…
Are Church Marquee LED Signs a Hazard or an Attraction? Did You Know? Statistics prove Marquee LED Signs have a positive impact on profit-non-profit institutes Over the years, small businesses have had a gut feeling about marquee LED signs being a critical factor in the success of their business. Now they have proof of this.…
Software Simple Network Growth If your firm has plans to grow internally or you want to gain control of more smaller networks in addition to an existing one, simplicity will be a huge challenge. Plan carefully for your ambition and to be on the safe side, choose a platform that is easily scalable to a…
Companies are heavily investing in visual display technology and for this reason, Chief Information Officers (CIOs) are faced with a major challenge after finding that several digital solutions are in place for just one organization! In the digital world, managers are aiming to replace traditional paper notices, static posters and so on with indoor digital…
Outdoor digital signage is undoubtedly changing the perspective of towns and cities across the world. Businesses trying to increase revenue is not the only aim with outdoor signs nowadays. City officials are working together to make that shift to smart cities, which they believe is essential for a city’s growth and development. According to 2018…
For restaurants to make a transition into the digital world – from traditional advertising methods to LED signs, mobile and online advertising – it is indeed a major challenge. Adding to that is the issue of measuring return on investment when launching a digital campaign. Experts in the industry share their views on measuring digital…
Since a few years now, the digital signage market has undoubtedly become a means for mainstream communication. Although most LED signage campaigns are about retail advertising, information-based applications are now growing at a fast pace. Before getting into the trends of 2019, a couple of embracing digital signage promises should be kept in mind: A…
Just like the classic New Year song states – old friendships should never be forgotten as those are the most important ones. At the beginning of a New Year, let’s look at some previous digital signage strategies that turned out both good and bad, and then see how better relationships can be maintained with your…
With the rapid expansion of digital signage, every market and industry is now making use of it; particularly in the indoor sector. Large and small retailers are using LED signs to provide a better customer experience, improve branding, and simply to advertise. According to the “Digital Signage Future Trends Report”, two-thirds of retailers who participated…
Today’s millennial generation often have their heads buried in their phones whenever you look at them. Apart from that, retailers face competition from mobile marketers who are becoming smarter, with the use of beacon technology to target ads directly to prospective customers. Furthermore, outdoor LED displays are also in the run for grabbing user attention.…
You may promote your restaurant online with mouthwatering pictures of hot meals and inventive new menus and offers, but when it comes to your actual restaurant you might be missing out on a huge opportunity. Whichever sort of ambience you strive to create in your restaurant or bar, LED signs win every time. Here are…
It is the ‘Sign of the Times’, everywhere you look. The signage industry now boldly spells LED, which is the most effective and creative method of displaying signs from advertising in the Time Square to lighting up the name of your local overnight supermarket. LED technology has changed the signage industry in more ways than…
Making the decision to switch from traditional to digital signage is the first and probably the easiest step. But in order to ensure the effectiveness of your solution and the fact that it is improving customer experiences, you need to associate with a reputed LED signage solutions provider. For any successful launch, planning is key.…
Most often large organizations tend to communicate with their employees via a central hub, without considering specifics of the audience at a given location. As a result, the content turns out to be flat, one-size-fits-all kind of messages that fail to engage the audience due to its irrelevancy. When this happens in a long term,…
Outdoor LED displays have been used at sporting venues for some time now to display scores and replays of important moments. However, there is much more that a stadium digital display can do for an arena. Fan engagement and excitement can be brought to a higher level by making use of social media, improved analytics…
On the outside, media makes it look like brick-and-mortal retailers are struggling to survive. They say some industry leaders are significantly laying back their storefront presence while some are completely closing down. Well, it is true that e-commerce is rupturing the brick-and-mortar space, but these media reports seem extremely exaggerated. Customers are still fond of…
Airports have already embraced digital technologies in their success strategy. Yet, they are continuously looking out for tools to further enhance the overall customer experience. Since customer experience is the primary focus of an airport, it is essential to focus on opportunities for providing efficient communication, real time information, individualized services and self-service. In these…
When a business considers the investment of an LED sign, it is often thought about as a tool to impress customers, not to engage employees. And because of this perception, companies fail to realize how disengaged employees in today’s world really are. According to statistics in the US: Only 25% of employees are engaged at…
What exactly do we mean by ‘dynamic creative’ digital content? Put in simpler terms, it means ‘personalized content’ – where you match the content of an advertisement to the targeted audience. With great thanks to advancements in technology – particularly hardware and software systems as well as data sources – marketers have the necessary equipment…
Today’s world is one that is constantly connected. For this reason, stores need to think smarter and work harder in order to grab customer attention. Digital signage helps in doing so. Compared to traditional print signage, dynamic LED signs are much more eye catching and provides for higher levels of engagement. Convenience stores are now…
Houses of worship are now learning how digital signage is influencing forms of communication with communities and congregations. We often read stories of churches, mosques, temples, and other places of worship experiencing larger attendance and better connections with communities after having introduced digital signage. Let us have a look at why these places should invest…
Organizations of different sizes in various industries are all making use of digital signage to engage and inform visitors as well as employees. While some believe that the investment is highly effective, some do not see much of an improvement in communications. Well, success strategies are plenty; and failure recipes are very few. Here’s a…
Ever thought about how a parking lot could make use of digital signs? Surprisingly, most parking facilities throughout the world have not realized the convenience of this investment. 30,000 car parking spaces is how big the world’s largest car park is (West Edmonton Mall – Alberta, Canada). Digital signage in this facility could work wonders…
The digital signage industry is all about a fusion of different displays, media players and software packages. If one carefully notices these latest technologies, they can all blend together into just a handful of key categories, and these are: more usage of IoT, better content management and insight strategies and the increase in number of…
With the help of carefully drafted surveys, your targeted audience has been very kind to give you some important feedback. With this valuable information, you now no which of your LED sign content is effective and which is not working too well. So what do you do with all this important information? It is advisable…
Just like every other industry is being transformed by technology, restaurants are no exception. Online ordering, loyalty programs and digital menu boards are just a few technologies that restaurants are being introduced to. Large franchises that have been around for decades find it quite challenging to transition from traditional methods to advanced ones. Here’s how…
Imagine you bought a friend, family member or a spouse an expensive gift and they react to it in a very insignificant manner… discouraging isn’t it? They will probably say ‘thank you’ at first, but their face shows a ‘why have you got me this?’ kind of look… If you are in the digital signage…
Suppose you have only invested in indoor LED signs till date and are now looking to improvise on your outdoor signage by switching to outdoor LED displays, there are some entirely new challenges that you have to take into consideration. Your current hardware may have worked well in a controlled environment indoors, but when it…
For outdoor usage of electronic displays, here are some things that should be considered: Daylight Basic consumer screens are not designed to be read in sunlight. Consequently, there is a heavy demand for high bright screens – also known as sunlight or daylight readable LED displays. Such screens are designed for visibility in extreme sunlight…
While digital signage is being adapted by all sorts of industries, houses of worship are thinking: why not us? LED Church signs have come into being for some time now with worship services displayed on digital signage at Churches. But other houses of worship are now starting to use outdoor LED displays to send across…
Industry-wide organizations and the public have embraced in the digitalization of practically everything – and they still want more! 2017 saw a lot of innovations in the world of electronic signs but 2018 promises to have much more. LED displays get ‘cooler’ By ‘cooler’, we are obviously not referring to the literal meaning. In 2018,…
Amidst the exciting atmosphere of a sports arena, you will see fans sitting on the edges of their seat while critical plays take place on the grounds and they will suddenly break into cheerful celebration as their favorite athletic performers do well on the field. With the existence of so much energy within a stadium,…
Although the medium of art changes, the subject remains. Centuries ago, art was best presented in the form of sculptures and canvases but today, the best of art is seen in the form of animations and designing applications. Digital signage is one example of such evolving mediums. The concept of a ‘sign’ is as old…
Governments who are looking to improve communication within their organization, inform users about available services, and provide customers with a better experience can vastly benefit by investing in LED displays. Here how… 1. Better communication Citizens are often frustrated and confused as a result of poor communication, and in emergency cases, lack of communication can…
The use of multi touch interactive displays have become widespread in the past few years. They were once seen as devices only used by organizations who had transformed themselves digitally and wanted to live on the technological forefront. Today, interactive LED displays are used in many more applications such as schools, retail environments, hotels, studios,…
While on one hand technology is consistently advancing, electronic retailers are controlling LED displays and other such tools to create a stronger bond with consumers. Look at digital devices such as smart phones and portable music players for example. These have become an essential part of our daily lives. Adding to this trend since of…
Who are technophobes? Those who are afraid of trusting advanced technologies. Such people have several objections to the digital signage industry too, but most of those are not very difficult to deal with. All you need is gentle, evidence based persuasions to ease the uncertainty. If you actually look at where the problem lies for…
In terms of corporate communication, digital signage leads the way in enabling communication with employees, customers and other stakeholders. While many corporate settings have already adapted to digital signage, 50% of communication professionals make use of LED displays as the primary source of communication. With LED signage in corporate settings, the need for emails, flyers…
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Have you heard the story of someone hooking up a VCR to a television screen and displaying a loop of commercials from a particular company as being one of the first instances of digital signage? Today, flat panel displays, dedicated media players and SAAS (software as a service) are just a handful of technologies that…
Ever considered implementing interactive whiteboards in educational settings? According to 2016 research, the global interactive whiteboards market is said to increase at a compound annual growth rate of 7% through 2020. Main drivers of this growth are: An increase in blended learning Technological advancements The arrival of the bring-your-own-device culture The use of interactive whiteboards…
Are you managing/owning a business? If you answered yes, one of the trickiest tasks in your line of work is to come up with ideas for fresh content in order to make sure the LED display keeps luring customers. Penetrating search engines can consume a lot of your time and you may be left with…
By reading the topic of this article, you are probably thinking that re-purposing your content to market your products is not the right thing to do. We can give you many reasons why your existing marketing material should be re-used and how it can help your marketing staff as well as your brand image. Some…
Advertising was one of the first uses for digital signage. When considering LED screens for advertising, what first comes to mind are large billboards and costly video walls. We also think about retail hubs, urban cities and bus shelters for advertising. Star celebrities are used on adverts and word of mouth in every household is…
For many years now, airports have begun to introduce self check in kiosks to help eliminate waiting times and to give travelers many check in options. After having implemented these digital kiosks, the airports saw a 30% drop in wait times from about 27 minutes to less than 20 minutes on average for checking in.…
You are probably wondering why an LED display needs to be ‘tough’? When looking to invest in digital signs, the usual features that you would consider are display resolution, quality of sound and extra functionalities. Well, these features are good enough for internal environments such as offices and shops. But outdoor LED signs are moving…
A very well known problem in businesses today – the sunk cost fallacy – encourages you to make decisions to counter to your best interests rather than making a rational choice. Because this happens a lot in the technology industry, let’s take a technology investment to express this problem: for example, you have invested in…
Horror stories with regard to your LED sign installation may come in several forms. It could be a sudden blank LED screen, bad positioning of your screen or poor planning even. Think about the following scenario: You invest in a digital signage network that arrives right on time. A bunch of people unload the AV…
A common goal amongst all restaurant owners is to make customers happy whilst at the same time, maintaining low operational costs. Although these two goals seem paradoxical, there is one solid solution to this dilemma – the use of digital menu boards. Here’s a quick look at the benefits provided by digital menu boards. Consistency…
While many people believe that a digital signage campaign involves heavy investments in hardware, software and maintenance, that doesn’t necessarily have to be the case. A fixed image of “digital signage” in the marketplace is that it is an efficient way of communicating ideas and information. Moreover, just like any other technology, this one too…
Digital signage for a manufacturing facility offers savings in terms of time and money, and also in making the entire system more efficient. This guide will give you a complete understanding on how you should plan you strategies, choose a suitable system and focus on data-driven communication for your manufacturing facility. Strategy Planning Your objectives…
LED sign systems look like a simple piece of equipment on the outset – a display, a media player and software. Getting these tools to work together is often a challenging task. And when there are complex features of content creation such as 4K, 3D and more, it gets more complicated. Hence, when selecting a…
For an outdoor digital advertising campaign, the key criteria are as follows: cost, logistics, appearance and return on investment. You may think outdoor LED signs are an added pressure for your small business and it is quite natural to be nervous. But what you need to realize is that outdoor digital advertising is beneficial for…
While LED signs are a promising technology for many, the cost is often a restricting factor for many companies. What potential investors need to realize is that the benefits of digital signage significantly outweigh the costs. LED screen, a media player, content creation and updating, integration and maintenance are the basic costs of a digital…
With the emergence of digital media, audiences are becoming increasingly hard to reach when using traditional methods of communication. Hence educational institutes are forced to adapt to a digital environment by means of LED school signs on campus to reach their audiences. Consequently, the education industry is now ranked as one of the top ten…
An estimated 70% of a fast food restaurant’s sales takes place at its drive thru windows. Digital signage has the potential to increase sales by a further 8% at these drive thru windows! Restaurant managers often look at success stories of other restaurants and use those techniques to boost revenue at their own restaurants. Sometimes…
In the healthcare industry, there are different audiences that you have to communicate with for different purposes. Some examples include: Patients waiting in the lobby for their turn Upcoming classes for outpatients Policy reminders to staff As a result, the goal here is to convey relevant information to the relevant audience in a timely manner,…
Traditional cardboard menu boards are more often than not in the trash bins of restaurants nowadays. Replacing those are the LEDrestaurant signs that are preferred by customers. Massive restaurant chains such as MC Donald’s and Subway have successfully transformed into digital menu boards, which prove that LED signs are much more popular than ever before.…
Question: How can you attract a student of today’s generation who just won’t bother lifting her head from her smart phone? Answer: Make your LED school sign system efficient, robust and user friendly. The system should also be as engaging as all other smart devices owned by students, professors and other staff on campus. By…
Once upon a time, the purpose of a local library was to lend books, CDs and movies. Today, way more services are being offered and hence real-time communication is essential to maintain relevance in a digital world. How is the role of local libraries transforming? Libraries are becoming: Information hubs Conference centers Great location for…
Throughout the marketplace, LED displays have become an ultimate source for engaging customers and as a result, every business is looking for new ways to deliver unique guest experiences. Just like the evolution of business needs, LED technology is changing to adapt to those needs. Industry evolution presents a great challenge for business decision makers…
LED signage provides useful self service solutions for both private and public businesses. Whether it is for wayfinding or for self-payment solutions, interactive kiosks and digital signage are the ideal solution for businesses to engage with their audiences. Although these self-service initiatives provide significant returns for businesses, there is often the question of how the…
If you are in the restaurant business, you need to understand that the route to reaching a customer’s stomach begins from their minds. The key is to attract a customer by offering memorable experiences and convincing them to visit again. Here’s how LED signs can help you do that: Targeted marketing Exposure to a wider…
The technology involved in today’s digital signage does exactly what a retail store needs to compete effectively and satisfy customer demands. Yet, businesses are continuously in search for ways to provide optimum customer experiences at their brick-and-mortar stores; similar to what e-commerce experiences provide. What is the main incentive here? Bring digital shopping to your…
When the trading environment is very competitive, retailers need to create an engaging environment to build brand loyalty. Engaging consumers is the key to persuade and influence a purchase, and digital signage is a great way to engage consumers and enhance the consumer experience. At the same time, smart digital signage strategies are gaining popularity…
Every now and again you want a fresh start on your digital marketing plan because of the fast pace that the digital world is running at. Maybe a new social media platform can be targeted or a new product has to be released. You might even be looking at outsourcing SEO to a specialized company…
The Audio-Visual (AV) industry has a lot to expand with the increased usage of digital signage. The market is infinite because there’s probably no sector that has not adapted to digital signage in some shape or form. Whether it is education, retail, corporate, leisure or healthcare, electronic signage is a part of every industry. When…
Digital signage has advanced drastically since its launch and in the future, we can expect many more functions such as personalization, data analysis, interactive media, better reality and artificial intelligence. Fancy and complicated technologies Waiting is now a thing of the past. Response speeds and data processing needs to be extremely fast, and for that,…
Merchants have not adopted to beacon technology as fast as expected. However, research proved that by 2018, there will be a total of 4.5 million active beacons in the US alone. At the same time, it is interesting to note that in 2015, the estimate of active beacons was just 500,000. From 2015-2018, it is…
Video walls are often considered to be extremely effective brand marketing tools. It provides larger-than-life advertising experiences that emotionally impress customers. But instead of just placing an advertisement on a video wall, making it an interactive one can give customers a more inviting brand experience. An interactive video wall encourages customers to converse with the…
A Church usually has limited funds and has to be extra careful in deciding what investments will benefit towards its overall mission. This is not a simple task; purchasing chairs and disposable cups don’t need detailed thinking but for technology decisions, there is no straightforward strategy. The best way to go about with this decision…
When implementing an LED sign campaign, it is crucial to have a clear cut strategy to make sure your digital signage content will be successful based on the kind of media you are using. First, you need to have a detailed understanding of the complete scope of each LED sign project and then figure out…
From laptops to smartphones, the average human being has several interactions with the digital world in a day. Hence escaping the digital world is almost impossible today. For those who came into this world during the digital era are only aware of communication in digital terms. It is a natural world to them and therefore…
As we are all well aware, digital signage is the best solution for displaying multimedia content and is very popular amongst the public when it comes to retail and transport sectors. Here it replaces traditional paper advertising and is very much appreciated by consumers as well as operators. In terms of industrial sectors, LED signage…
The LED signage industry is booming – from $16.88 billion in 2015, the market value is expected to rise to $27.43 billion in 2022 – a 62% increase in seven years! The main reason for this strong growth is because digital signage plays a huge role in maximizing customer experience: millennial shoppers are those who…
In the industrial environment, information is essential for workstations in organization work desks, production lines and in supply chains. For those who are operating these workstations, the following information needs to be communicated: Goals Production and quality indicators Safety rules Deadlines Methods and plans for manufacturing Maintenance programs Training opportunities In traditional methods, this information…
Investing in indoor LED signs for way-finding is very important because it helps people to easily get to where they want to go in your church. In fact, the advantage with dynamic LED signs is that you don’t have to just stick to way-finding but a lot of other content can be displayed on these…
At the shelf-edge: 76% purchase decisions are made 60% brand alternating decisions are made YET, the power of shelf edge as a tool for marketing is often underestimated. Paper printed shelf-edges only inform customer of the price of a product. With digital technology innovations, LED billboards can be used on shelf edges to provide vital,…
It is the beginning of the school year where a whole new batch of students has just come into the school and returning students may need a refreshing start. With the help of LED school signs, the administration can encourage students to feel comfortable, interact with one another and find their way about the campus.…
LED Sign Placement LED Signs located almost anywhere can create an impact and strengthen a brand. Banks may place signs inside, outside and any spot they find feasible for an LED sign. Some areas are more powerful than others. Let us discuss what the most powerful areas for placing LED signs are. Building Entrance: By…
The display technology in digital signage has seen several changes in the past few years. Starting out with 36-42 inch flat panel LED displays, today we are looking at displays larger than 86 inches, multiple display video walls, 4K resolution, and OLED display screens. Moreover, social media channels are becoming a means of video messaging…
While bank branches are reducing in numbers, research shows that banks still play a major role in serving customers of a financial institution. In 2015, 80% of Americans have visited a bank branch. Customers are spending only about 5-10 minutes at the bank branch. Hence financial institutions (FIs) have to be extremely quick and effective…
Correct implementation of your outdoor LED sign is critical to ensure its success. There are many examples in which poor implementation of hardware has lead to short life of the LED sign. Overlooking even the smallest detail can heavily impact your investment, particularly when it comes to exposing your sign to extreme winters. Here’s what…
While screen placement and effective content is critical in implementing a successful LED sign campaign, technology still remains the main driver in the industry. Only if the key building blocks are in place, your LED sign system can deliver operationally to meet your key performance indicators. Question your digital signage network: will it be of…
Digital signage is growing at a rapid pace in the signage industry with more attractive displays being introduced that can produce full color graphics and have the facility of easy updating of information. Diversifying a product range from the perspective of sign makers is sometimes low on the list of priorities because they already have…
To grab an understanding of what kind of trends are taking part in the digital signage industry, we first need to understand where the market is heading. What is clearly obvious is that ‘digital signage’ was just a narrow term defined a few years ago and has now become a much more diverse experience. Not…
This ever evolving marketing method of digital signage has a lot in store for the future. Every year the method advances and newer techniques of marketing are introduced as a result of this technology. By understanding the trends for LED signs in 2017, you can be better prepared to increase competition in your own digital…
Your church sign is an old friend that has done an honor to you by acting as a welcome mat to your church community. It has been several years and now your membership is looking out for something new and bold on the road. This is probably the right time to make a statement for…
We often spend lots of money and time on creating an attractive, concise and successful digital signage system. How do we evaluate this system and figure out whether our efforts are useful or not? A good idea is to use ROI markers to measure results. More general ways to see how effective your electronic sign…
Just like technology has provided us with personalized experiences for almost anything, the advertising industry also needs to cater to customized advertisements. Consumers expect to see a media experience that connects them to individualized products. Outdoor LED signs are the most effective way in providing that personalized experience to consumers. Those investing in outdoor LED…
After investing in digital signage, you have to try out several content strategies to figure out which one works best and be assured that the sign is doing what you have asked it to do. A cure-all solution for this would be video content for digital signage. An LED sign without video content is more…
Imagine what would happen if you were planning an amazing outdoor picnic with the best food and most luxurious cutlery and a sudden storm appeared on the day of the picnic and you do not have a plan for shelter! The same consequences would go for any outdoor LED sign or kiosk that does not…
A few years ago, developing a website for your church was a necessity. Now that most churches have done that, integrating electronic signage as a communication strategy is becoming essential in order to effectively connect with your church community. A church is a house of worship and here, LED church signs can be used as…
In today’s world, students are completely tech savvy, having grown up with technology around them 24/7. They are extremely comfortable in viewing information from all shapes and sizes of screens. In addition to that, the mix of distance learning and online learning are now on the forefront of educational discussions today. Hence experts recommend that…
Leading franchises in all industries, whether hospitality or retail or restaurants, have turned towards digital signage to keep up with the current trends as well as meet the ever growing digital demands of customers. With the help of LED signs, brands are able to promote and inform customers about deals, campaigns, video ads, menu boards,…
The numbers of LED street lights in operation all around the globe today are approximately 300 million and this figure is expected to grow to more than 330 million within the next decade. Traditional street lights utilize technology that is even more efficient than the lights used in our homes. So one would think that…
Businessmen and entrepreneurs who are in the industry of digital displays may find it simple to understand how the outdoor advertising industry is being revolutionized by dynamic and conditional content. There have been several hundreds or even thousands of articles published regarding the benefits of digital billboards over traditional billboards. So instead of repeating the…
That prominent and well lit LED gas price sign outside your fuel station is the backbone of the fuel industry. But this sign can provide good news as well as bad news to those driving by. It reminds consumers that the current price is this and that the next time they need to re-fuel, they…
More than 2,000 downtown streetlights will get colorful light strips with “smart technology” as part of an effort to brand downtown and improve public safety. The $4 million project also will replace old halogen bulbs in so-called “cobra head streetlights” with the light-emitting diode bulbs. The project, led by the nonprofit group Downtown STL, is…
Queues involve customers waiting in a line with nothing much to do besides ‘waiting’. Digital signage is about attracting customers and engaging them with some interesting content. Don’t these two concepts sound like a match made in heaven? LED signs can take queue management to a whole new level to provide incredible results. How queues…
Purchasing an outdoor LED sign is a heavy investment and you would obviously want to make sure it will last long for you to make the most out of it. Before making the decision, you probably have questions regarding your sign. Here is a list of a few FAQs that many people are concerned about…
According to IT professionals, managing complexity is one of the biggest challenges faced with LED signage investments. This refers more specifically to managing content, keeping it up-to-date and keeping costs low, all at the same time is a big challenge. Let us discuss these problems in detail first and then come up with smart and…
With digital signage, businesses can come up with some really amazing retail experiences for their customers. Launching your LED sign campaign should not be rushed, particularly if you have a restricted budget. Mistakes could not only cost you more but will also lead to poor results. Read below for four common mistakes that you should…
Scheduling visits to your car dealership or service center may be a daunting task to many because you are aware that it will probably be a long and boring day involving a lot of time wasted. These long waits at the automobile service centers often make customers cranky and uncooperative. Many automotive businesses are already…
LED signs have now become the standard wherever you find people shopping, eating, traveling, studying, working or simply gathering. Increasing sales, better branding, enhancing customer experiences and convincing them to purchase, and reduce perceived waiting times are just a few examples of how LED displays are useful. The ultimate goal with digital signs is to…
Scheduling and executing a visit to your healthcare provider should not be an anxiety- inducing affair. But due to emergency care services, extensive campus sizes, and long waits, the visit forms up to be a traumatic experience for patients. And those patients who can control their anxiousness by remaining calm often find waiting rooms dull…
As recently as a couple of years ago, the hottest topic in the industry of LED displays is that of high resolution or high definition screens. With lower power consumption and higher reliability of these high resolution LED displays, the operating cost of the finished product reduces dramatically. Furthermore, technology allows for creating these displays…
According to recent research, consumer confidence level is at its peak, real disposable income levels are growing and consumers are willing to spend more on non-essential items. Retailers should grab this opportunity and cater to niche markets. Differentiation For an independent retailer, the key to success is ‘differentiation’. Small retailers may not be able to…
Disaster emergency situations are such that no one really wants to think about them or prepare for them in advance. But when disaster actually strikes, schools and campuses need to know how to react, especially considering the number of lives of students and teachers that are at stake! An LED signage network allows campuses to…
Initially, LED screens were only used in the hotel industry in the form of televisions in hotel rooms. This technology soon made its way outside the vicinity of hotel rooms and into lobby areas, conference centers, restaurants, hallways and other common areas by way of flat screen monitors and digital signage networks. Why a hotel…
Our eyes are easily attracted to a contrast of rich and deep colors. This is most often the goal when designing LED displays. But achieving a perfect outcome does not happen always. A fantastic-looking display is produced by matching the capabilities of human eye with the kind of technology that can take advantage of those…
Digital billboards are over a decade old and yet people are going on about it being a very expensive and risky investment. Ask anyone who has invested in a digital billboard and they will tell you that it is no doubt a great investment, provided you place them in the correct location. Being strategic about…
A business cannot succeed without a marketing strategy and “content” should be at the core of your marketing strategy. Whether you are in the field of hospitality, retail, or food, the ultimate goal with your content strategy should be to attract customers and encourage them to make a purchase. LED signage has become extremely popular and…
A few centuries ago coming up with new programs for digital devices required coding knowledge. Just like how HTML knowledge was needed for developing websites. With time, programming became easier with the help of tools which made creating applications simpler. Now anyone with a basic understanding of web design can create a website with the…
TechTarget defines digital signage as a type of advertising that uses video or multimedia content displays in public places. It’s becoming a popular option for companies these days, though, over traditional signage. Here are five reasons to give it a try: 1. Rapid improvement. As with a lot of modern systems and products these days,…
Typically, an LED Street Light is a lamp comprised of multiple small LED bulbs which sits on top of a pole. Generally, an LED street light may be utilized in the same ways that traditional street lights are, like to offer light on sidewalks, roadways, and parking spaces. LED street lights are growing in popularity…
Although print communications have been effective in the past, LED signage is now quickly taking over. While the world is efficiently adapting to digital technology, the retail industry should do so too. Retail LED signs possess the power of technology and exclusive content in order to advertise products, service and any other information. Retailers have…
Employees within a healthcare facility such as a hospital or clinic often face life and death situations that are happening at an extremely fast pace. As a result, staff may be stressed out and this can be a de-motivating factor. Indoor LED signs can be used to meet the hierarchy of needs to your employees…
If you decide to invest in LED signage, one thing’s for sure: you want it to succeed. The amount of time and money invested in such a campaign is too valuable to let it fail. So what are the key strategies that lead to a successful digital signage installation? Here we can refer to one…
While 63% of people agree that an LED sign attracts their attention, and 42% of people prefer to visit stores that have an LED display, is it really the content that is attracting people towards the LED screen? Or is it a cleverly strategized LED signage campaign? Strategy rules; not content. Businesses in a variety…
When studying the industry of restaurant LED signs, it is quite noticeable that larger chains often struggle with successful digital menu boards while smaller chains thrive in this field. Surprising as it may seem, let us study why this may be so. In the US, three major restaurant chains invested in a total of 1200…
When investing in an LED sign, it is very important to know where the craftsmanship is from. This is because many times when people order for an LED sign, it turns out to be completely different from expectations. Craftsmanship from United States means guaranteed quality of the LED sign and usually boasts more than 100,000…
Effective communication within a school/campus is of utmost importance. While students are glued to their personal technology devices, schools should make use of them too for effective learning. LED School signs can be used in a number of situations to overcome communication challenges faced by educational organizations today. Capturing Traffic Study which areas inside the…
When you look at a billboard, you probably just regard it as a company advertising something on a busy highway. What many of us don’t know is that digital billboards are a high performing machine in terms of making money. In reality, billboards provide the most ROI in the real estate sector. Here’s why: Minimal…
While big businesses may not feel the pinch of the investment much, small businesses need to carefully spend every available dollar. Even though LED signs may not fit your budget, think hard for ways to accommodate this investment. A recent study revealed that there is a 60% increase in sales during checkout for businesses who…
A few years ago, the question was whether or not a Church should have a website? Should projectors be used in worship centers? Today, asking such questions is nearly classified as being silly. Of course a Church should have a website. Of course technology should be used in places of worship. If you want new…
Just like technology has provided us with personalized experiences for almost anything, the advertising industry also needs to cater to customized advertisements. Consumers expect to see a media experience that connects them to individualized products. Outdoor LED signs are the most effective way in providing that personalized experience to consumers. Those investing in outdoor LED…
Whether your digital billboard is the first one within the area or you are putting up a new one in an area that already has many digital billboards, rate setting is essential for success of your digital billboard. Extremely high rates might chase advertisers away while rates that are too low might mean you are…
From a landowner’s viewpoint, here are a few initial things you need for a good billboard ground lease: Higher CPI for base rent When talking about ground leases, the average life span is about 20 years. In such long time periods, predicting inflation is impossible. Therefore, without preparing for situations such as extreme inflation, you…
While static signs are gradually diminishing, LED signs are being used more than ever before. Due to technological advancements, digital signage is now extremely accessible. But there are more important reasons why LED signs are a useful solution for companies who once made use of traditional signage. Flexibility Traditional signage has only two ways of…
Without the permission of city authorities, building, renting or maintaining an LED sign is impossible. They have great power and you need to think smart to deal with them in a manipulative way. Get Personal Walk around the city office and look for the person who issues billboard permits in your area. Don’t be too…
Follow these basic and proven steps if you want to guarantee your client with an effective and attractive billboard. Failure to use this information may result in illegible and ineffective digital billboards. Simplicity There are two reasons why a billboard should not have more than just a few words: Grasping too much text while driving…
Step One Gather all information related to billboard placement. This includes city and state regulations for front and side setback, exact dimensions of the billboard structure, and how far the light fixtures are from the catwalks. Basically, all information determining sign placement has to be collected. Step Two With all this information, map out the…
As more and more organizations are realizing its value, there has been a rapid increase in popularity of LED signs. Despite its great value, just throwing money into the investment is not going to give you best returns. Here is a guide to how you can measure your ROI for electronic signs: Define and express…
If you are planning to build a digital billboard and are worried about some tree obstructions, it is better to deal with it before construction begins. Flag the height of your sign and see what obstructions need to be dealt with. Dealing with obstructions after the sign is built can sometimes become an unsolvable problem.…
Instead of building a billboard from scratch, you may want to purchase an existing billboard at a reasonable price. The latter option eliminates the stress of having to build the billboard itself, undertaking risk of errors, obtaining permits, and so on. In the case of purchasing a pre-existing outdoor billboard, you know exactly what you…
Nearly 25% of jobs in the U.S economy are supported by the retails industry, which has over $2.6 trillion annual impact on the national gross domestic product. U.S boasts of almost $3.8 million retail establishments in several fields all over the country. Therefore, any tool that will boost sales for retailer will not just be…
For companies who have goals much higher than a small stock market upside, it is probably a great choice to invest in the outdoor LED signs business. While the upsides are massive, the downsides are negligible and the opportunities are endless! Upsides: Several new locations for billboards can be found and permits for them can…
Here is a look at what experts have to say on the biggest trends for the LED signage industry in the year 2016. 2016 is a promise for taking convergence of devices in terms of digital signage to a whole new level. Sensors are just one device that presents a whole lot of opportunities for…
It won’t be too long before restaurants embrace with the LED technology to come up with creative and engaging customer experiences at their drive-thru. Dynamic restaurant LED signs work in combination with beacon, mobile and point-of-sale technologies that are placed all over the restaurant chain. These devices provide restaurants with a large number of marketing…
Interactive LED signs provide amazing strategies for marketing your business. Here’s how: The customer experience model With the availability of sophisticated tools, businesses can now learn and predict customer behaviour and accordingly design customized experiences for them. In addition to providing an enhanced customer experience, interactive LED signs can also track the performance of this…
Before installing an LED billboard, obtaining the necessary permission is a must for any organization. This process can be a challenge to many because it involves getting suppliers, customers, sign companies and the municipal office all onto the same page. The main objective for everyone should be to enhance the town’s landscape and community. If…
Soon the holidays will be over and it will be time for students to change their bedtimes, throw their books into their bags and head towards the morning bus every day. Getting back to school after a long break is quite stressful for students and when information is not conveyed in an appropriate manner, faculty…
Over the past few years, technology has been moving at lightning speed and businesses have to keep up with this speed. The list of technologies available for organizations is endless, more so where visual communications are concerned. With creative strategies for using LED signs, a business can gain unique advantages to distinguish themselves from its…
Every manufacturer in the LED sign industry has their unique ideas of what makes up an LED sign module. This constitution is based on the count and size of LED pixel groupings. In situations where competition is high, additional details such as matrix, pixel pitch and viewing distance should be considered to provide a better…
One of the major frustrations for customers visiting a store, institute, healthcare facility or any other organization is the waiting time. Indoor LED signs provide a helpful solution for managing customer flow with unpredictable waiting times. The general rule of thumb here is the following: time that is occupied seems shorter than time that is…
LED signs and digital media is the latest in all industries. It is what everyone is talking about. Street LED signs are real and they do exist in the real world. The features of this dynamic directional signage make it perfect for use in trade shows, brand events and outdoor festivals. It also helps particularly…
In every industry, small and medium sized business are struggling to compete with large corporates. Combo LED signs certainly offer a helping hand in this struggle, by guaranteeing attention of customers, driving traffic and increasing sales. Here are a few reasons why it is mandatory for SMBs to invest in LED signs. Widespread appeal for…
Massive industrial plants often find it quite challenging to make sure all employees, mostly those who are not in an office setting with a digital device in hand at all times, are on the same page. Sending out email alerts are obviously not possible in such situations; hence indoor LED signs are the best solution…
Here are some useful statistics to show the importance of indoor LED signs within a workplace: 70% of successful business owners believe that employee engagement is essential for better business 50% companies are already making use of indoor LED signs to improve internal communication within their workplace 54% employees expect LED signage to be a…
Just like a human being has his own hierarchy of needs, so does an organization. For an organization, corporate value is at the highest level of this hierarchy and is followed by brand equity. Next in line we have a defendable competitive position, creating and monetizing assets, and efficiency of outcome (profit). When we observe…
Placing LED signs in a store window means content can be delivered to passersby without actually having to worry about protecting the display from external elements. Hence LED signs have the ability to carry a message through a window and onto the street. The market for LED signs has seen several new models appearing to…
Today’s technology is about achieving excellent communication results, beyond those that can be achieved with non-digital efforts. Digital signs help business managers increase the value from their effort, which in turn positively helps the business. There are several reasons why business managers and communicators use LED signs for conveying messages. A few of them include:…
Drive along a few highways and you will certainly see some amazing outdoor advertising. Its history dates back to 1840 and although the structure of the billboard since then is pretty much the same, the method of its deployment has changed significantly. Not too long ago, technology caught up to static billboards and created the…
When a customer enters the door of a business or organization, the aim is to impress him/her and provide assurance that the correct place has been chosen. Indoor LED signs are the perfect way to give your company a professional look and communicate your business details to any person walking through your front door. As…
The screen of An LED sign comprises of LED pixels, modules, cabinet enclosures and other parts and accessories that support the functioning of the device (power supplies and control system) Pixels on an LED screen are lights that can be controlled digitally and are responsible for the accurate display of colors on the screen. These…
Protecting LED displays such as Church LED signs from vandalism is a very popular concern amongst many investors. It is quite a reasonable concern because safety is not guaranteed on the streets and hence many LED sign investors would want their screen to be protected. However, vandal resistant LED signs can be disadvantageous. Here’s why…
In order to make the most use of your electronic sign, you need to be assured that you have selected the correct type of sign. Consider the below factors before making your LED sign investment. Outdoor or Indoor application? Outdoor displays should be durable to withstand extreme weather conditions while indoor displays do not require…
The choice made by investors regarding the module of LED sign they want to purchase will vary based on the purpose for which the sign will be used. SMD and DIP modules are different in their own ways and do not have the same features. When a DIP screen is switched off, its visual appearance…
We all know the importance of “light” within a Church. The metaphor of “bringing light to a Church” is why Churches are investing in LED signs to add enlightenment to their proceedings. Dark and cramped gothic cathedrals are a depressing sight and should be transformed into airy, spacious churches with the impressive use of LED…
For those who are unaware of the two terms, here is a brief description: Real pixel LED display has one LED in each of the three colors: red, blue and green. Virtual pixel LED display has two red LEDs, one blue, and one green. Therefore it has 4 LEDs per pixel. However, just these 4…
We all know that the video management feature in virtual pixel LED screens provides a 400% increase in the quality of images. Unlike a computer screen, LED screens have much less pixels despite its big size because the distance between the pixels is about 30mm or more. So for example, if a normal computer screen…
Employees in the healthcare industry are kept so occupied that they do not even have the time to pick up their mobile devices to check for any digital content updates. Paradoxically, these workers rely heavily on up-to-date and accurate information. A perfect solution to this situation is the use of indoor LED signs. Compared to…
Imagine going into a restaurant, being able to order your food from your table and without having to wait for a server. Even if your order is complicated, this self service process guarantees accuracy. Yes, this process involves the use of interactive LED displays on your tabletop! These new additions will be amazingly popular because…
A few experts were consulted for their opinions regarding the latest in LED signs. Questions specifically focused on how today’s digital signage stands out from those produced just a year ago. Steve Acquista: Senior business development manager of a digital signage firm. A year ago, companies were just discussing how they need to replace static…
As the person in charge of your company’s programmable LED sign, unless it is your full time job, you are probably not keeping up with the content, renewing and rotating slides and updating weather and traffic reports every day. With integration technology you have a much simpler way to make sure your content is kept…
As with every technology, outdoor LED signs also have had its ups and downs. Save yourself a whole lot of time and trouble by going through these points to look out for before entering the world of digital signage. Installing a digital signage system is a big deal A real digital signage system is more…
Whether you are in retail, advertising or corporate communication, digital signage is a must. With LED signs, the main aim is to engage the customer, build a conversation with the brand, and finally, sell something. Here are a few exciting trends for the digital signage industry in 2015. In store tracking of customers Today, brands…
When we talk about using analytics to measure performance, achieve outcomes and improve customer experience with regard to digital signage, people often think we are referring to the analysis of big spreadsheets and databases. What many fail to notice are the multiple dimensions of analytics. When people engage with digital signage, visual interactions occur, and…
Health care is a busy organization and efficiency is key if things need to be kept running smoothly. With programmable LED signs, important information can be communicated to patients, visitors and employees, with an aim to streamline daily activities. Below we discuss five popular ways in which the health care industry uses digital signage. To…
Eye catching and fresh content is the answer to optimizing the benefits of LED signs. Here are four common mistakes made by creators of digital signage content. Boring content Your LED display may be of the highest available resolution but if your content is drab the whole point of it is lost. The main aim…
Even in the scorching heat of summer, digital signage can provide cool customer experiences and innovative engagement opportunities. Whether it is an umbrella advertisement for rainy weather, or it is about serving cool sodas in the summer, outdoor LED signs has got it covered. The most simple and obvious advantage that can be stated about…
The industry expectation for LED displays are on the rise, with collaboration and interactivity being two major driving forces for indoor LED signs. Basic LED displays have been around for quite some time but further technological advancements allow organizations to think of unique ways in which these facilities can be applied to meet business goals.…
Digital signage undoubtedly plays an important role in the promotion of products. A dynamic, flashing, indoor LED sign installed in a mall for example is guaranteed to attract potential customers. This effective advertising medium has been taken and turned around by many to provide an innovative service known as way-finding or directional signage. As the…
Mc Donald’s is a billion dollar fast food restaurant chain but has been seeing a decline in sales over the last three years. There are many factors owing to this decline; however, it is quite clear that this giant company also has to keep up with the trends in order to stay on the top…
Companies operating in the digital signage industry have incorporated the multi-touch technology in their programmable LED signs to provide customers with an interactive and dynamic experience. With the multi-touch experience, digital signage: Becomes easy to use for those with minute technical and creative knowledge Is a useful tool for creating a sales pitch, presentation, training…
Due to improvements in what technology is capable of doing, digital signage has become more reputable as a means of marketing for businesses. Here is a look at a few statistics to obtain an insight to what exactly is driving implementation of LED signs. Multichannel campaign management More than 25% of firms believe that electronic…
Installing digital signage outside Churches is a very logical decision because the congregation is in constant need of up-to-date information. For this reason, it is worthwhile to replace printed leaflets and traditional bulletin boards with electronic Church signs. However, Church associates should keep in mind that investing in electronic signage for a Church is not…
In addition to the massive LED hoardings placed on highways, businesses are also trying to grab an audience by placing their LED signs outside their business venues. The variety of businesses that are doing so range from restaurants and bars to transport centers and theme parks. The concept of electronic signage is not new but…
The integration of technology into Church facilities has become increasingly popular because Churches are now more interested in engaging actively with their congregations. LED Church signs allow them to incorporate live videos and presentations in order to make their signs more attractive. Church associates are also now realizing that they can not only save time…
While it is essential to keep up with the latest technology, safety of drivers is also that much important. Therefore, many states in America are introducing lighting standards that have to be maintained by owners of LED signage on the roads so as to make sure drivers can read the signs without the LED light…
Digital menu boards are a proven success. But to obtain their maximum value, you have to be able to make full use of all their features. Many restaurants are slow in taking advantage of the many features provided by digital menu boards. Just using these digital boards the same way that they used their traditional…
The trend towards interactive media has become increasingly intriguing in outdoor LED signage. Electronic signage has completely energized its counterpart, static displays, and has taken interactive marketing to a whole new level. As a result, outdoor signage is now an ideal choice for companies to interact with customers. Below are a few trends how LED…
LED signage is mostly placed in public areas and most of us are aware of the common places where you would see an LED billboard. Even indoors, lobbies and hallways are an obvious spot where screens are put up. However, very few blogs talk about some of the smaller areas where digital signage could be…
A South African health and beauty chain named “Clicks” has requested the partnership of a digital signage solution company to install LED displays inside 25 of its stores all around the country. This project involved installing over 500 digital signage screens inside the stores of this health and beauty chain and these displays have the…
It is a known fact that the advancement in technology affects each and every industry in the world. It is now also looking to improve the service for restaurant operators to educate their customers about their menu. In other words, technology is now invading the way a menu is displayed in restaurants. LED signs help…
Outdoor LED signs are a very effective way of attracting motorists and pedestrians. Even with the abundance of competition in almost every industry today, LED signs have proven success for the advertising strategy of most businesses. Outdoor LED signs come in many different types: ranging from massive billboards placed at major highways to small electronic…
Sign Size Don’t make the mistake of purchasing a sign that is too big for using indoors and too small to be used outdoors. If you are planning on an indoor LED sign, a 2” or 4” high character LED sign would be most appropriate as the visibility ranges from 80-160 feet. For an outdoor…
While communities often use signage for directions and safety information, businesses use them for advertising of products and services. Today’s highly mobile society often tends to venture into unfamiliar areas wherein which on-premise business signs come into play. A business can cost effectively communicate messages to potential customers who drive through their area of business.…
Many a times, incorrectly designed signs, especially in crowded areas such as schools, can be a distraction to drivers which could lead to road accidents. This article explains the guidelines that should be used in designing a school LED sign that presents driver distraction and hence ensures road safety around schools. In terms of location, the…
The most cost effective technological method of advertising is without a doubt LED sign boards. Let us now compare this method to that of traditional billboard advertising. Some unbeaten advantages that this technological method brings include the following: The LED display is constantly changeable so as to keep the audience’s interest alive every time they…
Signage markets have seen an increasing popularity of digital signs with LED facility for message reader boards, channel letters, and video screen displays. Compared to over 100 years of electric signage, digital advertising has been existing for just about thirty years and yet has emerged as a key player in sign markets, particularly due to…
There have probably been many instances where you have driven past large billboards while travelling to work or on random road trips and have thought about whether or not companies are finding it worthwhile to invest on these expensive LED advertising displays. The return on investment of billboard advertising and determining its effectiveness are things…
If your business is visible from a busy street or a highway, there is probably a lot of vehicular traffic and pedestrians on it. In this case, investing in an LED sign as your advertising strategy is a good idea. Besides, if you have already made investments in more expensive advertising forms, then why not…
In most cases, when you purchase an LED Sign, it comes along with free software that lets you program your sign and display the required message with an aim to advertise your products or services. There are two main categories in which LED signs can be programmed: Monochrome LED signs and Color LED signs. As…
If you are about to make your LED display purchase, you are probably aware about its basics and have made your decision about size, color and so on. Let us go a little more into detail with regard to the pixel resolution of an LED and discuss how it affects the price of the sign.…
An important thing to keep in mind when purchasing an outdoor LED sign is that one size may not be suitable for all your LED signage needs. Although the market presents a wide range of options for you, it may not always be the case that you will find exactly what you need. For you…
Outdoor advertising, also known as Out-Of-Home (OOH) advertising, seems like it can go to extremes. However, if you want to maximize your ROI, there are a few basic design tips that you should follow in order to improve the response to your outdoor LED signs. It is a known fact that billboards that are uncluttered…
Placing a church sign in an area where congregation members frequently travel is the answer to motivate them to visit the church. With successful signage, you will be able to convert church awareness into actual visits made by potential members. A sign is the first impression for people living around the church and also has…
