“The sign is awesome. Customers have commented how much easier it is to find us off of Route 106, now that the sign is up. They enjoy the marketing notes and promotions that we post on the sign each day. The sign is a hit with all of our old & new customers -Thank you”
“We recently changed our main entrance from the west to the south after building a new auditorium. We added this sign at the new entrance. Almost everyone uses that entrance now, so our messages are seen much more often. Several in the community have indicated how nice the sign is.”
“Our new sign is the talk of our town. Our members have been engaged by people they work with and business people in the area about the church with the “fancy light up sign” Also, had an increase in walk in visitors who say they saw the sign, and had never even noticed there was a church here. We are very pleased.”
“I cannot express enough the positive impact our new LED sign has made. We get comments ranging from “It’s about time we got with it” to “Our church is the talk of Bella Vista!” I do believe that thanks to our “state of the art” sign that we will see a significant impact on our future attendance. Thank you for making our church one to come in and explore all God has to offer.”
In a crowded mall where people, stores and signage is of utmost abundance, digital signage may not always stand out. Here are some of the best practices for installing LED signs in shopping centers:
LED signs should be placed in areas that experience excessive foot traffic and longer dwelling times (food court). The gap between the shopper and the brand should be bridged. Brands should make sure there is presence of communication during critical moments of the shopping experience for a customer. When media exposure follows a consumer’s movements and is in close proximity to a point of sale is when the choice of brand picked by the consumer is strongly influenced.
Produce content that is relevant and useful to the consumer. At the same time, your content should keep customers engaged and entertained to enjoy the mall experience. Don’t focus only on advertisements; provide information regarding mall news and other editorial content. Short programs such as quizzes, promotional videos, ‘how to use’ videos, current weather, horoscopes, city news, and so on will keep customers glued to the screens for longer. Cater the content to different audiences based on demographics present at the mall.
Have an extensive understanding of who wanders the malls and at what times. Most often, the older demographic and mall walkers are present in the mornings. At midday it is usually mothers in the mall. Children are more prominent at the mall in the evenings. Use this information to accurately target your market.
Particularly for larger malls, use LED signs to help customers navigate their way around certain stores and share news regarding special mall events.
- Mobile technology
By integrating digital signs with mobile technology, retailers have a more accurate assessment of mall walkers who actually enter their stores and why.
Create a fun experience for customers. For example, a digital sign promoting a movie could facilitate taking a picture of a customer and having that picture edited into a poster of the movie.