Throughout the marketplace, LED displays have become an ultimate source for engaging customers and as a result, every business is looking for new ways to deliver unique guest experiences. Just like the evolution of business needs, LED technology is changing to adapt to those needs.
Industry evolution presents a great challenge for business decision makers who are new to the space or to those who haven’t kept in touch with on-going trends.
If you are one of those, here’s what you need to understand:
There are some core needs that businesses would want an LED sign to fulfill:
- technology that attracts audiences
- successfully communicates a message to the audience
- maximization of customer engagement time
Today, electronic signage has so many new features; it is not easy to decide which ones will reward a business with maximum ROI. So how can a business oversee all the complexities of the new features and stick to only those technologies that will actually make a better impact on the business?
Keep 3 things in mind: brilliance, precision and expanded engagement.
Read on for further details on how to do so…
Achieve maximum content BRILLIANCE with DYNAMIC PEAKING
With indoor LED signs, eye catching content is of utmost importance. Hence the technology of dynamic peaking is essential for successful LED performance. This creative feature is able to overcome obstacles such as distortion and unfavorable lighting, whilst maximizing content brilliance, no matter what the surrounding environment is like.
Dynamic peaking allows LED displays to reach optimum brightness levels that are almost twice as much as the accepted LED summit. This technology also works great against backgrounds that are white or extremely dark, keeping shining content consistently on the screen at all times.
PRECISE content display with COLOR MANAGEMENT
To overcome color discrepancies, thorough color management features are a must. Special algorithms are used to maintain a consistent RGB gradation so that the LED screen displays precise images, even when low gray scale levels are existent.
Functionalities of color management are easy to customize and activate. This feature allows users to select and save shades that fit their brand image and content needs. Such special conveniences are beneficial to several environments that need to immediately present their high clarity brand across multiple screens. Some examples include: museums, news studios, and corporate facilities.
Extended ENGAGEMENT with SCENE ADAPTIVE HDR
While consistency in LED displays is a must, variations in gray scale and brightness levels makes it difficult to maintain consistency. Scene adaptive HDR technology can recognize and adjust these discrepancies to make sure there is ongoing uniformity. The LED enhancer makes use of many components in order to maintain maximum universal contrast and peak brightness while keeping ‘audience-friendliness’ in mind.
And that’s not all…
This technology has an anti-dazzling feature that can automatically reduce brightness in background areas while increasing brightness in target zones, so that customers can comfortably engage with the LED screen and stay glued for longer.
Having read through this article, you would understand what technology features will provide best results. Congratulations! Your business can now reach new possibilities by sharing interesting content and attracting larger audiences.