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  • LED Signs in Retail Stores

5 effective ways for retailers to retain customers with LED signs

On the outside, media makes it look like brick-and-mortal retailers are struggling to survive. They say some industry leaders are significantly laying back their storefront presence while some are completely closing down.  Well, it is true that e-commerce is rupturing the brick-and-mortar space, but these media reports seem extremely exaggerated. Customers are still fond of

  • LED Signs in Airport

3 essential digital signage success strategies for airports

Airports have already embraced digital technologies in their success strategy. Yet, they are continuously looking out for tools to further enhance the overall customer experience. Since customer experience is the primary focus of an airport, it is essential to focus on opportunities for providing efficient communication, real time information, individualized services and self-service. In these

  • Employee Engagement

Importance of employee engagement in the digital world

When a business considers the investment of an LED sign, it is often thought about as a tool to impress customers, not to engage employees. And because of this perception, companies fail to realize how disengaged employees in today’s world really are. According to statistics in the US: Only 25% of employees are engaged at

  • Outdoor Digital Bill Board

Effective strategies for ‘dynamic creative’ digital content

What exactly do we mean by ‘dynamic creative’ digital content? Put in simpler terms, it means ‘personalized content’ – where you match the content of an advertisement to the targeted audience. With great thanks to advancements in technology – particularly hardware and software systems as well as data sources – marketers have the necessary equipment

  • LED Signs in Convenience Store

How convenience stores can maximize a digital signage investment

Today’s world is one that is constantly connected. For this reason, stores need to think smarter and work harder in order to grab customer attention. Digital signage helps in doing so. Compared to traditional print signage, dynamic LED signs are much more eye catching and provides for higher levels of engagement. Convenience stores are now

  • LED Signs in Places of Worship

9 reasons why houses of worship should invest in LED signs

Houses of worship are now learning how digital signage is influencing forms of communication with communities and congregations. We often read stories of churches, mosques, temples, and other places of worship experiencing larger attendance and better connections with communities after having introduced digital signage. Let us have a look at why these places should invest

  • LED Signs in Shopping Mall

11 dangers of digital signage that MUST BE AVOIDED

Organizations of different sizes in various industries are all making use of digital signage to engage and inform visitors as well as employees. While some believe that the investment is highly effective, some do not see much of an improvement in communications. Well, success strategies are plenty; and failure recipes are very few. Here’s a

  • LED Signage in the Car Park

6 ways to use LED signage in the car parking industry

Ever thought about how a parking lot could make use of digital signs? Surprisingly, most parking facilities throughout the world have not realized the convenience of this investment. 30,000 car parking spaces is how big the world’s largest car park is (West Edmonton Mall – Alberta, Canada). Digital signage in this facility could work wonders

  • Smart LED Displays

3 upcoming trends in the digital signage industry

The digital signage industry is all about a fusion of different displays, media players and software packages. If one carefully notices these latest technologies, they can all blend together into just a handful of key categories, and these are: more usage of IoT, better content management and insight strategies and the increase in number of

  • Digital Signage in Shopping Mall

How audience feedback can boost digital signage

With the help of carefully drafted surveys, your targeted audience has been very kind to give you some important feedback. With this valuable information, you now no which of your LED sign content is effective and which is not working too well. So what do you do with all this important information? It is advisable

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