LED Street Lights

What is LED Art?

Before we go into the discussion of LED art, let us recap the existence of LED lighting – Bright, energy efficient and durable lights which are rapidly replacing older lighting technology in both domestic and commercial situations. LED lighting is now being used in industries such as LED street lights, LED advertising, LED photography lighting…

Outdoor LED Signs

Digital outdoor advertising: what drives the market and how to design content?

Digital out-of-home advertising is a rapidly advancing industry as more marketers are realizing that digital billboards are more valuable than static ones. When digital billboards first came about, a static billboard image was converted into digital format and displayed as content on the digital billboard. Now however, DOOH can cater to content that directly responds…