LED Craft Inc. is a leading LED digital display solutions company based in St. Louis, Missouri.

Innovative Options for Advertising

10 Innovative Options for Advertising Outside

The Out-of-Home advertising industry is currently experiencing a surge in demand. As the most impactful medium to reach consumers offline, it is not going anywhere anytime soon. OOH is not just about physical advertising. It has managed to fuse the offline and online worlds. According to a Nielson study, OOH is the most effective offline medium to…

What you need to know when purchasing an LED sign

What you need to know when purchasing an LED sign

Out-of-home advertising has the lowest CPM. It isn’t just budget-friendly; it reaches audiences at a mass scale with contextually relevant messages shared at the right time. Recently, it hit new revenue high. OOH advertising revenue increased 20.7% in 2022, accounting for $8.6 billion. Businesses and organizations have taken note of how OOH gives local, regional,…

Benefits of using outdoor LED panels

Outdoor LED panels and other ways to utilize digital consumer data to grow your business

LED has changed how we use storefront signs, when, and where. Outdoor digital signs are becoming a vital marketing tool. A 2022 study by Solomon Partners and OAAA showed outdoor signage outperforms online, television, radio, and print ads on a cost-per-thousand-impressions (CPM) basis. Real-world signage is no longer a one-way message delivery. It can now collect…