While big businesses may not feel the pinch of the investment much, small businesses need to carefully spend every available dollar. Even though LED signs may not fit your budget, think hard for ways to accommodate this investment. A recent study revealed that there is a 60% increase in sales during checkout for businesses who invest in digital signage.
If you think about it, there is always a solution for any business. Instead of spending significantly on print ads, online ads and posters, just a few clicks on an LED sign network is all you need to reach the right customers at the right time. Flexibility up-to the very minute is available at your fingertips. So get started right away and put a system into place.
The System
The definition of a digital signage system is when a playback device such as any media player is networked to a large digital screen, usually with the help of a content management software. When shopping for a screen, keep your scale in mind. Something good enough to deliver content to customers would suffice. As for your content management software, don’t scale back so much and spend on a cheap system that could have so many restrictions on the content you can display.
Basically, what you should be looking for is quality equipment for easy content management, and a bright, attractive and sufficiently large display that is able to adapt to new technologies upon availability.
Scheduling content
Instead of confusing your mind in which kind of display to select, focus more on the content plan. That is what will really contribute to the return on investment. Sit down and think about effective messages that can convince customers to make a purchase. Always keep in mind that the success or failure of your LED sign campaign depends heavily on content planning.
