Placing LED signs in a store window means content can be delivered to passersby without actually having to worry about protecting the display from external elements. Hence LED signs have the ability to carry a message through a window and onto the street. The market for LED signs has seen several new models appearing to meet the demands of superior quality screens to be placed at store windows. Let us discuss a few points to keep in mind when choosing your storefront LED screen.
- Store owners should consider the length of time during which the screen will be bright enough to do its job successfully. This is because every year, LED screens gradually decrease in brightness. Therefore, when selecting your model, focus on the brightness of the design so that it can be used for many years. By investing more for a long screen life today, you will save the cost of replacing the LED sign every few years.
- The screen should be thin and should not take up too much space.
- The back portion of the storefront LED sign will be visible to customers inside the store. Hence the model of combo LED sign that you select should allow for something visually appealing for shoppers to be displayed at the back. One option is to have a static paper poster on the rear end of the unit that promotes brands being sold at the store.
- Some manufacturers cater their LED screen models specifically for storefronts. These models feature 3000 nit luminance for backlighting which means that the content is visible even through tinted windows and when exposed directly to sunlight. For maximum view-ability, the brightness levels on the screens can be adjusted as required throughout the day. To save energy, these models reduce 40% of power consumption and can prolong the backlight life by featuring automatic adjustment of brightness on each block of LED depending on how much brightness the content in that area needs.