Why invest in outdoor LED Signs

by | Jan 29, 2015

Outdoor LED signs are a very effective way of attracting motorists and pedestrians. Even with the abundance of competition in almost every industry today, LED signs have proven success for the advertising strategy of most businesses.

Outdoor LED signs come in many different types: ranging from massive billboards placed at major highways to small electronic message boards used by gas stations for displaying the current fuel price. Because of the wide range of options available, a business is able to find a sign that will fit their budget and other needs.

In the world of advertising, you come across a term called ‘location branding’. Outdoor LED signs helps companies successfully achieve location branding by exposing the company’s location on their billboard and repeatedly emphasizing on that message.

The stock ticker effect is created with the use of outdoor LED signs. When drivers and pedestrians notice the sign, store owners are able to communicate a longer message to potential customers.

Outdoor LED signs allow real time information to be displayed on them. This is particularly helpful for banks, gas stations, highways signs and municipal bridge. Whether it is news about a new bridge being built, a highway being closed, current fuel prices, current interest rates or just the current temperature, outdoor LED signs can be seen as a public service.

With the easy to operate software that comes with LED signs, they can be operated for change of information at any time of the day, and even when businesses are closed.

Unlike traditional advertising methods such as newspaper, TV and radio, where the advertisement cannot be changed until the contract period is complete, outdoor LED signs give businesses the added benefit of being able to constantly change the advertising messages being displayed.

Related Posts

How Much Does an LED Sign Actually Cost?

How Much Does an LED Sign Actually Cost?

If you’ve started shopping for an LED sign, you’ve noticed the price range is wide: anywhere from a few hundred dollars to well over $50,000. That spread isn’t random. It comes down to a specific set of factors, and once you understand them, you can build a realistic...

read more
Auto Dealership LED Signs: Turning Drive-by Traffic Into Deals

Auto Dealership LED Signs: Turning Drive-by Traffic Into Deals

If you manage a dealership, inventory usually isn’t the hard part. Getting the right people to notice, pull in, and stay engaged long enough to take the next step is. Car shoppers rarely settle on one dealership early and stick with it. Nielsen’s automotive research...

read more
Pixel Pitch, Explained: P4 to P20, and How to Pick

Pixel Pitch, Explained: P4 to P20, and How to Pick

Ask a salesperson what pixel pitch you need and you’ll get a fast answer. Ask them to explain why that number fits your specific location, and you’ll find out quickly whether they know what they’re talking about. Pixel pitch is the distance, in millimeters, between...

read more
The LED Sign Buying Guide: What to Know Before You Invest

The LED Sign Buying Guide: What to Know Before You Invest

You’ve seen the signs outside churches, dealerships, restaurants, and shopping centers: bright, changing displays that catch your eye from the road. Now you’re wondering if one would work for your business. For most businesses in a visible location, it would:...

read more
LED vs. Neon: Which One Actually Fits Your Business?

LED vs. Neon: Which One Actually Fits Your Business?

Neon has a certain magic: that warm, buzzing glow no screen has fully replicated. But when a business sign runs 12 to 18 hours a day, magic has a cost. We manufacture LED signs, so take this with that in mind, but we’ll give you a straight answer: for a couple of...

read more
How Much Does an LED Sign Actually Cost?

How Much Does an LED Sign Actually Cost?

If you’ve started shopping for an LED sign, you’ve noticed the price range is wide: anywhere from a few hundred dollars to well over $50,000. That spread isn’t random. It comes down to a specific set of factors, and once you understand them, you can build a realistic...

read more
Auto Dealership LED Signs: Turning Drive-by Traffic Into Deals

Auto Dealership LED Signs: Turning Drive-by Traffic Into Deals

If you manage a dealership, inventory usually isn’t the hard part. Getting the right people to notice, pull in, and stay engaged long enough to take the next step is. Car shoppers rarely settle on one dealership early and stick with it. Nielsen’s automotive research...

read more
Pixel Pitch, Explained: P4 to P20, and How to Pick

Pixel Pitch, Explained: P4 to P20, and How to Pick

Ask a salesperson what pixel pitch you need and you’ll get a fast answer. Ask them to explain why that number fits your specific location, and you’ll find out quickly whether they know what they’re talking about. Pixel pitch is the distance, in millimeters, between...

read more