Outdoor LED signs are a very effective way of attracting motorists and pedestrians. Even with the abundance of competition in almost every industry today, LED signs have proven success for the advertising strategy of most businesses.
Outdoor LED signs come in many different types: ranging from massive billboards placed at major highways to small electronic message boards used by gas stations for displaying the current fuel price. Because of the wide range of options available, a business is able to find a sign that will fit their budget and other needs.
In the world of advertising, you come across a term called ‘location branding’. Outdoor LED signs helps companies successfully achieve location branding by exposing the company’s location on their billboard and repeatedly emphasizing on that message.
The stock ticker effect is created with the use of outdoor LED signs. When drivers and pedestrians notice the sign, store owners are able to communicate a longer message to potential customers.
Outdoor LED signs allow real time information to be displayed on them. This is particularly helpful for banks, gas stations, highways signs and municipal bridge. Whether it is news about a new bridge being built, a highway being closed, current fuel prices, current interest rates or just the current temperature, outdoor LED signs can be seen as a public service.
With the easy to operate software that comes with LED signs, they can be operated for change of information at any time of the day, and even when businesses are closed.
Unlike traditional advertising methods such as newspaper, TV and radio, where the advertisement cannot be changed until the contract period is complete, outdoor LED signs give businesses the added benefit of being able to constantly change the advertising messages being displayed.