If your business is visible from a busy street or a highway, there is probably a lot of vehicular traffic and pedestrians on it. In this case, investing in an LED sign as your advertising strategy is a good idea. Besides, if you have already made investments in more expensive advertising forms, then why not make the investment in an LED sign? It can provide you with great ROI.
What are the other more expensive advertising forms that we are referring to? Well, in terms of number of exposures, cost per exposure and daily cost, LED signs are way more cost effective than radio, newspaper and the yellow pages. Moreover, only an LED sign allows you to change your message in an instant! Another miraculous advantage of LED signs over other advertising methods is that they are very effective if you want to see a quick reduction in inventory or are looking to boost time-specific or site specific sales. For example, a restaurant or grocery store that has a lot of perishable food items to be cleared out can offer a limited time offer via LED sign boards.
As mentioned before, the economical running costs are an added advantage of investing in LED signs. Although the initial investment may be a burden, the costs can be recovered within a span of one year. When budgeting for an LED sign, you have to consider variables such as size, color and other display features which will impact the final selling price of the LED. The primary cost factor in an LED sign is the LED density and color. Just to give you a rough idea, good quality LED display prices may range in between $10,000 for a simple design and $300,000 to a fully features video display. As a business owner, this may come to you as a shock. However, you will soon realize that over time, the LED sign provides relevant and effective advertising which will rapidly build your customer base and with the quick and consistent returns, you will see that you made a wise decision.