Emerging markets for LED signage

Signage markets have seen an increasing popularity of digital signs with LED facility for message reader boards, channel letters, and video screen displays. Compared to over 100 years of electric signage, digital advertising has been existing for just about thirty years and yet has emerged as a key player in sign markets, particularly due to…

Are LED displays really effective?

There have probably been many instances where you have driven past large billboards while travelling to work or on random road trips and have thought about whether or not companies are finding it worthwhile to invest on these expensive LED advertising displays. The return on investment of billboard advertising and determining its effectiveness are things…