When indoor digital signage is being considered, one of the barriers is that people often over-complicate how the technology of this tool is used. If an individual customer feels the nature of electronic signage is overwhelming, he/she will simply prefer not to invest in it. Also, if a business tries to over-complicate the implementations of digital signage indoors, it is bound to lead to frustration. LED signs are indeed a powerful tool for businesses and just like any other tool, it must be implemented properly in order to reap the most benefits from it.
There are four aspects that must be considered in order to make sure the digital signage investment is accessible.
- Step-by-step Implementation
A firm investing in indoor LED signage may have high expectations and far-fetched objectives. However, these cannot be achieved in a single leap. The technology has to be thoroughly understood and then small steps must be taken to get to their goal. The business and its customers should be able to relate to these steps. For example, when digital signage is installed indoors, some initial training to familiarize the employees with the signage would be a great idea.
Just like in any business, these small steps will be a foundation to move on to the next step. So the end-user should run tests for implementation, obtain ideas and input from employees and also get an opinion from loyal customers about the new investment.
- Customer accessibility
There are two ways to achieve this:
Step 1: implementing the digital signage campaign should be kept as simple as possible.
Step 2: the digital signage experience should be accessible to customers.
When a customer walks into an organization that has recently transformed into a digital atmosphere, the customer will either accept it or reject it probably that very instant. Therefore, firms should make it as simple as possible without overwhelming them. Streamlining their experience by simplifying every step is the secret here.
- Customer Usability
After indoor LED signs have been put to use in a store, customers walk in, interact with the signs and enjoy it because of its simplicity. How can a business expand from this point and make sure customer interest is maintained? This is where the next step comes in to play – connecting digital signage to customers’ own devices, and yet, keeping it simple.
- Connecting with customers
The end goal of an LED sign investment is to feel more connected to customers. The future is looking at wayfinding signage in malls, brand-related apps that encourage socializing, touch tables for playing games at restaurants and so on. Approaches like these are what last long term because of the ultimate goal of helping business connect with its customers and helping customers stay connected. This is how indoor digital signage can be differentiated from being just another digital screen for displaying advertisements.
