Highlighting the importance of digital signage in workplace communication

Internal communication within a workplace is a challenge, more so when employees are scattered across several locations or are working from home. Reaching the employees by cutting through the noise can be very hard and can lead to miscommunications, resulting in unhappy, disengaged, and unproductive employees.

Without employee engagement, organization growth will be restricted. According to research, an engaged workforce provides 21% more profitability for a company, and effective communication leads to 3.5 times more chances of doing better than competitors.

Digital signage has a recall rate of over 80%, making it one of the most effective methods of communicating with internal staff.

How digital signage has revolutionized the workplace

While technology has revolutionized workplaces in terms of operations, working hours, dimensions, and more, the influence on communication is also significant.

Workplace 4.0 is the current version where digital signage is the foundation of corporate relations and business. This is why you will be seeing LED screens being used in several areas within the organization including the reception, elevators, corridors, near coffee machines, in canteens and in meeting rooms of course.

Today, digital signage is the window of communication between technology and the real-world people. Workplace 4.0 comprises of a system of fixed and mobile touchpoints that allows users to perform multiple activities. For example, you can send and receive emails, type, draw, chat, and make calls using different personal or company-owned devices – not just PCs, smartphones and tablets, but interactive totems such as blackboards and tables. Unified and pervasive communication makes way for better collaboration and exchange.

Capacitive digital screens can be installed in a variety of strategic positions. By collecting the necessary information and making use of CMS and other digital signage solutions, the contact points for company employees can be diversified.

Use cases of employee digital signage

Logistics and Manufacturing

Connect your frontline and non-desk employees in a reliable manner with digital staff communication displays. Provide information regarding production numbers, sales targets, line status, emergency alerts, public safety information, and other relevant details to maintain consistent communication between manufacturing facilities and remote working sites.

Staff rooms

It is important to ensure everyone is on the same page by creating digital signage content specifically for all the staff rooms of a company, located in different geographical areas.

Remote workers

Essential company related information and best practices updates have to be given to office workers in all parts of the world via digital signage:

• Meeting times
• Important news and updates
• Key Performance Indicators
• Company culture
• Company achievements
• Social media feeds

Reception areas

Create an ideal first impression by welcoming visitors with a multi-screen digital signage solution. In the industrial world, it is essential to display different types of content to keep your audience up-to-date. Company events, product launches, company performance metrics and social media feeds will build a good reputation for your brand. Informative videos and weather information will also enrich the reception area with valuable information.

Elevators

Use indoor LED signs as an interactive device to assist employees and visitors with geolocation. The sign then becomes not just a venue for marketing messages but also provide additional support services; as featured in workplace 4.0. The digital display can provide a map of the common areas as well as directional information regarding location of meetings, seminars, conferences and so on in an attractive and easy to interpret manner.

Corridors

Installing digital displays in common areas such as corridors and refreshment areas helps create more involvement amongst employees, thereby producing a better business environment. By analyzing the situation, organizations can transmit different kinds of messages that are aimed at shared objectives, policies and visions as these are areas where employees from different departments will gather.

Meeting rooms

A complete package of technology must be incorporated in meeting rooms – video conferencing, file sharing and synchronization. In this situation, digital signage is not just a display in which messages are put across. Depending on how advanced a company is, there could be entire interactive walls or tables that offer better view of content and maximum interaction levels. Also, with the incorporation of artificial intelligence, notes can be translated into different languages to help facilitate corporate relationships across geographical barriers.

Setting up an office digital signage system

Setting up a digital signage solution for your office is indeed easier than you think!

Setting up hardware

1. Make use of existing computer screens

Transforming your existing computer network into a broadcasting system is more affordable. Employees can communicate with each other via push notifications, screensavers, lock screens and wallpapers!

2. Invest in new digital signage screens

You have the opportunity to place new digital screens at strategic locations in each office and dedicate these screens only for workplace messaging. There will be an initial capital investment for these screens, media players and software solutions.

Choosing Software

Option 1: Computer Network Software

With this option, your existing computer network can be upgraded with an employee communication software solution to send notifications, wallpaper, screensavers and so on to other devices within the network.

Option 2: Dedicated Screens Software

This option requires dedicated LED displays to be integrated with any sort of media player and a paylist creation software. You can then schedule information regarding meetings, events, safety, targets, as well as live news feeds.

Option 3: Smart TV Software

If you are installing new digital signage hardware, smart TVs are a great option. Media players are already built in so all you need is an app downloaded on your TV to create playlists and publish them as and how needed.