At the shelf-edge: 76% purchase decisions are made 60% brand alternating decisions are made YET, the power of shelf edge as a tool for marketing is often underestimated. Paper printed shelf-edges only inform customer of the price of a product. With digital technology innovations, LED billboards can be used on shelf edges to provide vital,…
It is the beginning of the school year where a whole new batch of students has just come into the school and returning students may need a refreshing start. With the help of LED school signs, the administration can encourage students to feel comfortable, interact with one another and find their way about the campus.…
LED Sign Placement LED Signs located almost anywhere can create an impact and strengthen a brand. Banks may place signs inside, outside and any spot they find feasible for an LED sign. Some areas are more powerful than others. Let us discuss what the most powerful areas for placing LED signs are. Building Entrance: By…
The display technology in digital signage has seen several changes in the past few years. Starting out with 36-42 inch flat panel LED displays, today we are looking at displays larger than 86 inches, multiple display video walls, 4K resolution, and OLED display screens. Moreover, social media channels are becoming a means of video messaging…
While bank branches are reducing in numbers, research shows that banks still play a major role in serving customers of a financial institution. In 2015, 80% of Americans have visited a bank branch. Customers are spending only about 5-10 minutes at the bank branch. Hence financial institutions (FIs) have to be extremely quick and effective…
Correct implementation of your outdoor LED sign is critical to ensure its success. There are many examples in which poor implementation of hardware has lead to short life of the LED sign. Overlooking even the smallest detail can heavily impact your investment, particularly when it comes to exposing your sign to extreme winters. Here’s what…
While screen placement and effective content is critical in implementing a successful LED sign campaign, technology still remains the main driver in the industry. Only if the key building blocks are in place, your LED sign system can deliver operationally to meet your key performance indicators. Question your digital signage network: will it be of…
Digital signage is growing at a rapid pace in the signage industry with more attractive displays being introduced that can produce full color graphics and have the facility of easy updating of information. Diversifying a product range from the perspective of sign makers is sometimes low on the list of priorities because they already have…
To grab an understanding of what kind of trends are taking part in the digital signage industry, we first need to understand where the market is heading. What is clearly obvious is that ‘digital signage’ was just a narrow term defined a few years ago and has now become a much more diverse experience. Not…
This ever evolving marketing method of digital signage has a lot in store for the future. Every year the method advances and newer techniques of marketing are introduced as a result of this technology. By understanding the trends for LED signs in 2017, you can be better prepared to increase competition in your own digital…
