Outdoor LED displays have become a permanent sighting along highways, at sporting arenas, and on the sides of buildings due to their high durability, versatility, brightness and ease of installation. With the advancement of technology being used in LED displays, they are being popularly used in indoor settings as well. Shrinking pixel pitch allows high…
When considering global trends, there is an indication that international QSR and fast casual brands are competing hard to automate and digitize their drive-thrus as fast as possible because consumer preference is skewed towards tech-driven ordering and this trend continues to gain popularity. Mc Donald’s for example recently got into a partnership with IBM to…
Introduction Since recently, direct view LED walls have seen an increase in market share in comparison to traditional LCD video walls. This is because for one, the prices of LED walls have dropped significantly and two, LED walls are now being manufactured with lower pixel pitch and higher resolutions. Moreover, LED walls offer a clean…
Internal communication within a workplace is a challenge, more so when employees are scattered across several locations or are working from home. Reaching the employees by cutting through the noise can be very hard and can lead to miscommunications, resulting in unhappy, disengaged, and unproductive employees. Without employee engagement, organization growth will be restricted. According…
Introduction By investing some time and operational skills, organizations can expand initially in terms of more employees, and then establish more offices, facilities and geographical reach. When organizations expand, there is an increased need to engage and communicate with employees and keep them informed, regardless of which branch they are working at. Digitized organizations today…
The post pandemic world is seeing a shift in terms of consumers now spending less time online and more time in the real world. Business owners and advertisers must find a way to reach their target markets. There is one simple solution for this: tap into the power of digital signage by using existing LED…
The digital signage market was highly affected when the pandemic first hit, and more and more people resort to staying indoors and shopping online. However, it has been able to rebound quickly, and in fact the future for digital signage looks very promising. According to statistics, two years after the US economy experienced a blow…
From VHS media players to the huge digital signage deployments we see today, the industry has been continuously evolving. As you read along, think back to the last time you had an encounter with an LED sign – it was probably a brightly lit screen with a sharp resolution and had touchscreen features as well…
Investing in digital signage content is one part of the challenge while managing the content to be displayed on the LED screens is another challenge. The employees in charge of managing content in particular are faced with a complex challenge more often than not. But today, developers have made considerable effort to simplify the content…
Introduction The next retail revolution focuses on a central point: digital signage in stores can be a powerful tool for communication. In other words – “The store as a medium”, and this is how it works: Scenario 1: Imagine a shopper entering a supermarket and asking a screen where they can find lentils. They are…
