3 Effective strategies to improve digital signage in banks and financial institutions

With today’s digitized world, more and more people have adapted to online banking techniques. Nevertheless, banks have always tried dedicatedly to make their branch experiences faster and more effective as customers prefer to carry on with basic banking transactions online and visit banks physically only for financial assistance.

In response to this evolution, banks have responded in a variety of ways such as hiring universal bank tellers, and in some cases, redesigning the entire branch to appeal in a more open and relaxing kind of atmosphere as compared to a traditional banking feel. Some changes in the environment include coffee bar areas, more couch sitting, and less confined teller areas.

Digital signage is one important strategy that helps with the transformation.

Content management on digital signage involves making a loop of content which is assigned to each display. Advanced deployments can also trigger content based on the time of day, weather conditions and other consumer information. Digital signage offers banks three specific ways in which signage can improve their outcome.

1. Convey the brand message

LED displays are able to convey the brand message in a clear manner for a bank. If for example your bank focuses on the underserved, the display can present this visual with content that emphasizes how the bank helps not just the wealthy, but anyone and everyone.

Consumers are often unaware of what a bank’s brand or mission statement is. Therefore, with indoor and outdoor digital signage, banks have a unique opportunity to put their message across. Another example is how local community banks showcase local events to prove their connection with the local community.

Other communication tools in a bank such as social media feeds can also work together with indoor LED displays via integrated widgets in the content management system. This gives customers a better feel of what the bank’s communication style is.

2. Guide the customer

Electronic signage placed in strategic locations within a branch premises can guide customers in the right direction based on the services offered at the bank. It could show directions to the relevant help desk, as well as provide a list of services – ATMs, mortgages, car loans, as well as integrate interactive elements.

By incorporating a touch display, users can search their desired location or find out if the service they are looking for is offered at that particular branch. Customers can also schedule an appointment for a service via the LED display, if the system requires it. Digital displays can also provide advertisements on credit cards and other products that may subconsciously be placed into the viewers mind and could potentially influence future decisions.

3. Employee training

In addition to being beneficial for customers, digital signage can also help employees with obtaining information on key issues such as answering a specific question, how stressful situations with clients can be handled, or how to deal with a medical or natural emergency at the branch.

On another note, the LED display can motivate employees by highlighting and appreciating their achievements, celebrating their birthdays, mentioning their anniversaries, and so on.