Digital signage is proven for boosting sales and increasing conversion rates for your business. The investment helps in directing foot traffic to your store and also influences buyer decisions. For further convincing, here are seven signage statistics that will surprise you!
1. Almost 7 in 10 customer purchases are influenced by digital signs.
There is still a large proportion of businesses that are not aware of how powerful and influential digital signage is. In terms of statistics, 68% of customers make a purchase after looking at a digital advertising billboard. This statistic itself should be enough to convince businesses that indoor and outdoor digital signage can genuinely impact buyer decisions.
2. 76% customers walk into a store after seeing a digital billboard.
Being able to influence such a large proportion of your target market to enter your store is convincing enough! Use programmable LED signs to attract attention of passersby and increase the foot traffic for your business. Once they are inside your store, make your indoor signs all about products, promotions and upcoming sales.
3. Customer satisfaction rates with digital signage increases by 46%.
The effect that LED display boards has on customer satisfaction is quite high. If your business is looking to build a loyal clientele and seek repeated business, digital display signs can help you get there. In fact, research shows that digital signage can increase the number of repeated customers by over 30%.
4. Electronic signs increase purchase amounts by nearly 30% on average.
Custom LED signs can increase the total amount that customers spend during a visit to your store. Since digital signage increases purchase amounts by 30%, making this strategy an essential part of your marketing campaign allows you to reduce the budget on other advertising techniques for acquiring new customers and focus more on retaining clients.
5. LED displays improve queue management by 35% and reduces perceived waiting times.
An efficient queue management system is a significant contributing factor towards an increase in customer satisfaction rates. Moreover, by displaying engaging content on LED wall signs, an organization can reduce the perceived waiting times. LED sign boards can also be used to instruct customers, create a smooth flow and thereby result in a seamless checkout process.
6. 8 in 10 Businesses that invested in digital signage have seen a significant increase in sales.
Most major brands across the world have invested in intense and widespread digital signage networks to increase their sales. From these businesses, 80% stated that their average sales have increased by over 30%.
Tips for using LED Signs for your business
While these statistics are true in their own place, not every business can achieve these kinds of results because the correct implementation of digital signage is critical. Choose a reputed and reliable sign manufacturer such as LED Craft Inc and pick a high-resolution LED display with bright and vibrant colors. Make sure the programmable LED sign you choose has different options that allow you to make changes over a remote solution such as cloud computing and Wi-Fi.
Businesses must also make sure their displays are located strategically – in places where targeted customers spend a lot of time. Use clear fonts and don’t overcrowd the content to confuse buyers. Proper positioning of the electronic screen (at eye level) is also very important. Ensure relevancy of advertisements being displayed – reflect customer needs, aspirations and lifestyles. Your ads should also be in line with your current inventory and the prevailing seasons.
Did you know that digital signage is a one-time investment, which, with a little bit of regular maintenance, will provide your business with returns for many years to come? Well, if you haven’t invested in retail LED sign boards yet, then you should definitely try it.