While big businesses may not feel the pinch of the investment much, small businesses need to carefully spend every available dollar. Even though LED signs may not fit your budget, think hard for ways to accommodate this investment. A recent study revealed that there is a 60% increase in sales during checkout for businesses who…
A few years ago, the question was whether or not a Church should have a website? Should projectors be used in worship centers? Today, asking such questions is nearly classified as being silly. Of course a Church should have a website. Of course technology should be used in places of worship. If you want new…
Just like technology has provided us with personalized experiences for almost anything, the advertising industry also needs to cater to customized advertisements. Consumers expect to see a media experience that connects them to individualized products. Outdoor LED signs are the most effective way in providing that personalized experience to consumers. Those investing in outdoor LED…
Whether your digital billboard is the first one within the area or you are putting up a new one in an area that already has many digital billboards, rate setting is essential for success of your digital billboard. Extremely high rates might chase advertisers away while rates that are too low might mean you are…
From a landowner’s viewpoint, here are a few initial things you need for a good billboard ground lease: Higher CPI for base rent When talking about ground leases, the average life span is about 20 years. In such long time periods, predicting inflation is impossible. Therefore, without preparing for situations such as extreme inflation, you…
While static signs are gradually diminishing, LED signs are being used more than ever before. Due to technological advancements, digital signage is now extremely accessible. But there are more important reasons why LED signs are a useful solution for companies who once made use of traditional signage. Flexibility Traditional signage has only two ways of…
Without the permission of city authorities, building, renting or maintaining an LED sign is impossible. They have great power and you need to think smart to deal with them in a manipulative way. Get Personal Walk around the city office and look for the person who issues billboard permits in your area. Don’t be too…
Follow these basic and proven steps if you want to guarantee your client with an effective and attractive billboard. Failure to use this information may result in illegible and ineffective digital billboards. Simplicity There are two reasons why a billboard should not have more than just a few words: Grasping too much text while driving…
Step One Gather all information related to billboard placement. This includes city and state regulations for front and side setback, exact dimensions of the billboard structure, and how far the light fixtures are from the catwalks. Basically, all information determining sign placement has to be collected. Step Two With all this information, map out the…
As more and more organizations are realizing its value, there has been a rapid increase in popularity of LED signs. Despite its great value, just throwing money into the investment is not going to give you best returns. Here is a guide to how you can measure your ROI for electronic signs: Define and express…
