A few experts were consulted for their opinions regarding the latest in LED signs. Questions specifically focused on how today’s digital signage stands out from those produced just a year ago. Steve Acquista: Senior business development manager of a digital signage firm. A year ago, companies were just discussing how they need to replace static…
As the person in charge of your company’s programmable LED sign, unless it is your full time job, you are probably not keeping up with the content, renewing and rotating slides and updating weather and traffic reports every day. With integration technology you have a much simpler way to make sure your content is kept…
As with every technology, outdoor LED signs also have had its ups and downs. Save yourself a whole lot of time and trouble by going through these points to look out for before entering the world of digital signage. Installing a digital signage system is a big deal A real digital signage system is more…
Whether you are in retail, advertising or corporate communication, digital signage is a must. With LED signs, the main aim is to engage the customer, build a conversation with the brand, and finally, sell something. Here are a few exciting trends for the digital signage industry in 2015. In store tracking of customers Today, brands…
When we talk about using analytics to measure performance, achieve outcomes and improve customer experience with regard to digital signage, people often think we are referring to the analysis of big spreadsheets and databases. What many fail to notice are the multiple dimensions of analytics. When people engage with digital signage, visual interactions occur, and…
Even in the scorching heat of summer, digital signage can provide cool customer experiences and innovative engagement opportunities. Whether it is an umbrella advertisement for rainy weather, or it is about serving cool sodas in the summer, outdoor LED signs has got it covered. The most simple and obvious advantage that can be stated about…
Eye catching and fresh content is the answer to optimizing the benefits of LED signs. Here are four common mistakes made by creators of digital signage content. Boring content Your LED display may be of the highest available resolution but if your content is drab the whole point of it is lost. The main aim…
Health care is a busy organization and efficiency is key if things need to be kept running smoothly. With programmable LED signs, important information can be communicated to patients, visitors and employees, with an aim to streamline daily activities. Below we discuss five popular ways in which the health care industry uses digital signage. To…
Digital signage undoubtedly plays an important role in the promotion of products. A dynamic, flashing, indoor LED sign installed in a mall for example is guaranteed to attract potential customers. This effective advertising medium has been taken and turned around by many to provide an innovative service known as way-finding or directional signage. As the…
The industry expectation for LED displays are on the rise, with collaboration and interactivity being two major driving forces for indoor LED signs. Basic LED displays have been around for quite some time but further technological advancements allow organizations to think of unique ways in which these facilities can be applied to meet business goals.…
