Outdoor digital signage is undoubtedly changing the perspective of towns and cities across the world. Businesses trying to increase revenue is not the only aim with outdoor signs nowadays. City officials are working together to make that shift to smart cities, which they believe is essential for a city’s growth and development. According to 2018…
For restaurants to make a transition into the digital world – from traditional advertising methods to LED signs, mobile and online advertising – it is indeed a major challenge. Adding to that is the issue of measuring return on investment when launching a digital campaign. Experts in the industry share their views on measuring digital…
Since a few years now, the digital signage market has undoubtedly become a means for mainstream communication. Although most LED signage campaigns are about retail advertising, information-based applications are now growing at a fast pace. Before getting into the trends of 2019, a couple of embracing digital signage promises should be kept in mind: A…
Just like the classic New Year song states – old friendships should never be forgotten as those are the most important ones. At the beginning of a New Year, let’s look at some previous digital signage strategies that turned out both good and bad, and then see how better relationships can be maintained with your…
With the rapid expansion of digital signage, every market and industry is now making use of it; particularly in the indoor sector. Large and small retailers are using LED signs to provide a better customer experience, improve branding, and simply to advertise. According to the “Digital Signage Future Trends Report”, two-thirds of retailers who participated…
Today’s millennial generation often have their heads buried in their phones whenever you look at them. Apart from that, retailers face competition from mobile marketers who are becoming smarter, with the use of beacon technology to target ads directly to prospective customers. Furthermore, outdoor LED displays are also in the run for grabbing user attention.…
You may promote your restaurant online with mouthwatering pictures of hot meals and inventive new menus and offers, but when it comes to your actual restaurant you might be missing out on a huge opportunity. Whichever sort of ambience you strive to create in your restaurant or bar, LED signs win every time. Here are…
It is the ‘Sign of the Times’, everywhere you look. The signage industry now boldly spells LED, which is the most effective and creative method of displaying signs from advertising in the Time Square to lighting up the name of your local overnight supermarket. LED technology has changed the signage industry in more ways than…
Making the decision to switch from traditional to digital signage is the first and probably the easiest step. But in order to ensure the effectiveness of your solution and the fact that it is improving customer experiences, you need to associate with a reputed LED signage solutions provider. For any successful launch, planning is key.…
Most often large organizations tend to communicate with their employees via a central hub, without considering specifics of the audience at a given location. As a result, the content turns out to be flat, one-size-fits-all kind of messages that fail to engage the audience due to its irrelevancy. When this happens in a long term,…
