digital signage industry in USA

Trends in the Digital Signage Industry

With so many changes already taking place in the digital signage industry over the last few years, you are probably wondering what more could be changing? After all, it is important to stay in the loop so you don’t settle for outdated smart solutions or make incorrect investments for your organization, retail business or healthcare…

Measuring the ROI of outdoor LED signage

Measuring the ROI of outdoor LED signage

From vibrant downtown centers to local retailers and lavish resorts, investing in a digital messaging and communication system is an absolutely effective marketing tool for a business. Research has shown that businesses that invest in outdoor digital signage have seen a 32 percent increase in ROI as compared to those that use static signage (BCS…

Promote green environments with LED signage

Promote green environments with LED signage

In 2018, the United Nations warned the world that we have only 12 years to restrict the catastrophe that will be caused by climate change. This led to businesses discussing how they can become more sustainable – resulting in digital signage becoming a popular solution for sustainability. Digital signage has multiple capabilities – including advertising,…