Quick guide to building a digital billboard

Step One Gather all information related to billboard placement. This includes city and state regulations for front and side setback, exact dimensions of the billboard structure, and how far the light fixtures are from the catwalks. Basically, all information determining sign placement has to be collected. Step Two With all this information, map out the…

How to measure ROI on LED signs

As more and more organizations are realizing its value, there has been a rapid increase in popularity of LED signs. Despite its great value, just throwing money into the investment is not going to give you best returns. Here is a guide to how you can measure your ROI for electronic signs: Define and express…

How to purchase an outdoor billboard

Instead of building a billboard from scratch, you may want to purchase an existing billboard at a reasonable price. The latter option eliminates the stress of having to build the billboard itself, undertaking risk of errors, obtaining permits, and so on. In the case of purchasing a pre-existing outdoor billboard, you know exactly what you…

Smart marketing strategies with interactive LED signs

Interactive LED signs provide amazing strategies for marketing your business. Here’s how: The customer experience model With the availability of sophisticated tools, businesses can now learn and predict customer behaviour and accordingly design customized experiences for them. In addition to providing an enhanced customer experience, interactive LED signs can also track the performance of this…