How to purchase an outdoor billboard

by | Jan 15, 2016

Instead of building a billboard from scratch, you may want to purchase an existing billboard at a reasonable price. The latter option eliminates the stress of having to build the billboard itself, undertaking risk of errors, obtaining permits, and so on. In the case of purchasing a pre-existing outdoor billboard, you know exactly what you are buying. Here are a few things to keep in mind when doing so:

  • Rate of return

The most obvious reason for investing in a billboard is to make money. So it is vital to know how much money a certain billboard is making.

  • Length of ground lease

If the ground lease of a billboard is not longer that the period during which you have to pay back your loan for the investment, then do not buy the billboard. Otherwise, forget making money out of the sign, you may lose the billboard before you have even paid off the loan you took to purchase it!

  • Right of termination

If the right of termination of the lease allows the landlord to terminate your lease at any time, there is a big risk involved. If for instance your ground lease is 10 years and your landlord terminates it just a month after buying the sign, you are in for absolute disaster!

  • Check the permits

A billboard that doesn’t have any permits is not just illegal, but also worthless, regardless of how long it has been in existence. Always conduct adequate research regarding the permit of the sign through city and state regulations.

  • Do your research on the market

Study every sign on that highway, how much the advertisers are paying for it, and how much the rent is. Is that market moving towards success or failure? Are there going to be any road expansions where that billboard is put up? If you are investing a large sum of money on a billboard, you need to know what you are in for.

Related Posts

8 Creative Uses for Mobile LED Signs at Events and Festivals

8 Creative Uses for Mobile LED Signs at Events and Festivals

Where does your brand stand in a sea of sights and sounds? In the world of events and festivals, being attention-grabbing is everything. Whether you are organizing a local street fair, a music festival, or a corporate event, standing out in a visually rich environment...

read more
How to Maintain and Troubleshoot Video Wall Installations

How to Maintain and Troubleshoot Video Wall Installations

Video walls have become the visual centerpiece for everything from retail stores to boardrooms and public spaces. However, like any high-performance technology, these require regular care and a sharp troubleshooting eye to keep them running smoothly. Whether you’re a...

read more
Best LED Display Solutions for Schools in 2025

Best LED Display Solutions for Schools in 2025

The demand for digital transformation in education continues to surge, with LED displays emerging as a cornerstone of modern school infrastructure. These offer schools improved communication, enhanced engagement, and more dynamic learning environments. Are you...

read more
The Future of LED Signs: Trends to Watch in 2025

The Future of LED Signs: Trends to Watch in 2025

Out-of-home (OOH) advertising revenue surpassed $9.1 billion in 2024, the highest revenue volume in history. Digital OOH (DOOH) led the momentum, accounting for 34% of total OOH ad spend, growing by 7.5% in 2024. As DOOH rises steadily year-on-year, innovation brings...

read more
Outdoor LED Signs for Retail Stores in Missouri

Outdoor LED Signs for Retail Stores in Missouri

How to put your foot right like Kleinschmidt's in Missouri. Designed, manufactured and installed by LED Craft, the boot sales are getting an audience! Upgrade to digital with a combo sign. Promote your brand, products, new arrivals and sales right from your office...

read more
8 Creative Uses for Mobile LED Signs at Events and Festivals

8 Creative Uses for Mobile LED Signs at Events and Festivals

Where does your brand stand in a sea of sights and sounds? In the world of events and festivals, being attention-grabbing is everything. Whether you are organizing a local street fair, a music festival, or a corporate event, standing out in a visually rich environment...

read more
How to Maintain and Troubleshoot Video Wall Installations

How to Maintain and Troubleshoot Video Wall Installations

Video walls have become the visual centerpiece for everything from retail stores to boardrooms and public spaces. However, like any high-performance technology, these require regular care and a sharp troubleshooting eye to keep them running smoothly. Whether you’re a...

read more
Best LED Display Solutions for Schools in 2025

Best LED Display Solutions for Schools in 2025

The demand for digital transformation in education continues to surge, with LED displays emerging as a cornerstone of modern school infrastructure. These offer schools improved communication, enhanced engagement, and more dynamic learning environments. Are you...

read more