The ever-changing world is getting digitized every minute. Digital is at our fingertips, by the roadside, in our malls, and subways. It is constantly revolutionizing, priming, evoking, influencing, and stimulating. Although your ministry remains a steadfast symbol of faith, its outreach must change with time. OOH spending by religious, charitable and humanitarian organizations increased by 37.5% in the first quarter of 2023. Outdoor church signs are akin to beacons of hope and guidance. Think we are exaggerating? Read on to understand why these powerful tools can change the way you communicate with worshippers and the community and motivate and inspire them.
Inspire
Bless the morning commute with a bible verse for the day. True! Some may already have this service on their mobile phone, but there’s nothing like being greeted with one on a big digital screen as they drive past you. The visual and emotional impact is bigger. It shows you are thinking of them and making an effort to motivate the masses.
Unlike text messages or social media posts – they are hard to miss or ignore. You may uplift someone’s spirit, give somebody hope, or bring peace to a troubled heart. You can program them or update them on the fly remotely. The same digital sign can deliver thousands of hopeful messages without you spending a dime. You can amp up creativity with images, eye-catching fonts, and vivid colors.
Event promotion
DOOH is an effective advertising tool. Outdoor church signs can announce church events and activities, like worship services, special events, fundraisers, and community outreach programs. They can also promote these events throughout the day or weeks to increase reach. While text, email, and social media event promotion can get dissolved in the plethora of online messages, digital signage keeps messaging hyper-local and relevant.
You can also display real-time events taking place in the church with real-time updates. It can motivate someone on the spur of the moment or become a thankful reminder to a member of your church community who failed to remember. Ensure your signs include event details, dates, and times. You can utilize clever graphics to enhance their effect on the audience.
Welcome
Churches thrive on welcoming environments. Acceptance and inclusivity encourage people to visit, especially those new to the church or area. Outdoor signs can convey this sentiment by displaying slogans or imagery like “All are welcome here” or “Come as you are.” First impressions count. Encapsulating your warm attitude towards visitors in a message for everyone to see sets the tone for your church. No matter how welcoming your spirit is, expressing it on a sign reassures audiences. You can also use welcoming signs for your congregation as they gather for the Sunday service. Consider messages as they leave the church after the service. Ending a service or event with a good note can resonate on your church sign. Custom signs keep people engaged from the moment they enter till they leave.
Community engagement
Outdoor digital signs optimize engagement, which means they are ideal for bringing awareness and community participation. Advertise your fundraising events and community outreach programs like food drives, clothing donations, or blood drives. These signs can display multi-format information on how to get involved or donate. Unlike static signage, they support images, videos, and text. You can tell them why the cause matters, direct them to URLs and facilitate QR code scans. Building well-informed awareness of the causes you promote is important for meaningful participation, and delivering them in a way that appeals to emotions boosts results.
Church bulletin board
An outdoor LED church sign can function as a bulletin board, informing the community of the Sunday service, sermon series, guest speakers, and seasonal celebration. A program schedule visible to passing traffic is more impactful than emails, text, or printed material. It is a constant reminder of upcoming events for those who go about their daily tasks. You can also include your social media feeds in the sign and any links to sign up. Regularly updated signs also gain purposeful attention from those checking to see new schedules.
Make it fun for kids
Welcome kids with fun slogans, images, and videos to the children’s ministry. It ensures kids do not feel left out of the message. Messages aimed at children also garner attention from community members who may appreciate the inclusivity at your church. It is also a great way to inform the community of your kids and youth programs.
Celebrate milestones & achievements
Are you proud of the sum raised at your latest fundraiser? Did your volunteers accomplish a set goal? Promoting these achievements on your church sign motivates others to take part. It won’t make just church members feel pride but also the community. While newsletters can deliver this information to members’ inboxes, signage offers increased exposure and effect. You can combine the two with a call-to-action to read the newsletter for more information. It may even encourage some to sign up for the newsletter.
Conclusion
Outdoor digital signs for churches are an impactful medium to communicate their mission, values, and engagement with the community. By using them creatively, churches can inspire, inform, and connect with members and the community at large. Whether through inspirational messages, event promotion, inclusivity, community outreach, sermon series, Bible verses, or milestone celebrations, these signs can inform, inspire, motivate, create awareness, and foster a sense of belonging and purpose. LED Craft has designed and built a range of church signs using advanced signage technology. Our art rendering and high-end graphic designing services enable you to create and share visually stunning messages. Is your church using the latest digital sign for optimal engagement?
