Automotive retailers need to bridge the gap between traditional static signage and digital alternatives. The journey of a car purchase is quite a complex one and therefore, the integration of digital displays can help with informing clients and assisting them with crucial purchasing decisions.
Auto dealerships are already in the process of making their platforms digitally interactive so as to enhance the in-store experience and act as a guide for a customer’s journey; whether it is their first purchase or a follow-up service.
When building a customer experience strategy, it is essential for automotive dealers to create a synergy between static signage and the opportunities presented by digital signage. Hence it is very important to understand and justify a digital signage investment by measuring how effective the new technology is, as compared to the existing landscape.
Storefront static signage exists almost anywhere. However, a well-executed in-store design with the use of auto dealer LED signs will reinforce brand and quality, thereby providing customers with car options that are worth investing in.
Auto dealers must make use of digitalization to their advantage. With the many options available in the digital world, this can be quite difficult. The trick is to minimize the number of digital platforms and maximize the value and quality of service to be delivered to customers.
- What do customers really value?
- Can there be value in something that customers haven’t yet realized?
For an auto dealership, there are a few ways in which interactive engagement by means of LED displays can help customer experiences:
- Lesser perceived waiting times when waiting to be served by a sales rep.
- Customers have different automotive options to explore.
- Wayfinding.
- Information with regard to servicing cars.
- A personalized car purchasing journey.
- Obtaining feedback.
- Tracking customer journey.
- Advertising cars that have promotional offers.
Automotive retailers must know that digital signage platforms can be aligned with their target customers. Brand loyalty and customer service is a major part of their overall experience, hence interactive and customized LED signs can help with providing both of the aforementioned objectives. With digital tools, the dealership can go further into detail with regard to follow up services and providing a proper understanding of the product. Such information is always valuable and will be effective in the retail space.
Automobile dealers should strike a balance in their aesthetic environment by making use of digital platforms and their capabilities. Each auto dealer LED sign should be tailored to its target market, providing key information and adding value to the customer journey.
