Mc Donald’s is a billion dollar fast food restaurant chain but has been seeing a decline in sales over the last three years. There are many factors owing to this decline; however, it is quite clear that this giant company also has to keep up with the trends in order to stay on the top of its industry.
In their strategy for increasing sales, Mc Donald’s is trying to recapture the attention of youngsters by using technology to maximize customer satisfaction. Their reduced sales is definitely not due to lack of advertising, therefore digital signage cannot be used in that context. Mc Donald’s is going to use programmable LED signs to give their customers a whole new experience of their products. The company is introducing digital signage kiosks in all of their branches to provide customers a fun and easy experience.
With Mc Donald’s aiming to introduce 2000 kiosks across 14000 outlets worldwide, there is a high possibility that you will come across one of these programmable LED signs at a location near you. These multi-touch digital signage kiosks allow customers to order their food in any customized fashion they wish to eat their burger in. The awkwardness of exhibiting your pickiness is eliminated and you are guaranteed accuracy with your order.
Technology has made our lives much easier and these kiosks add to the day-to-day convenience, which is why the tech savvy youth is sure to love this concept. In addition to the youth, the regulars at Mc Donald’s will also have a better experience. The programmable LED signs can give you a perfect burger with the simplicity of a touch screen. For those with dietary restrictions, any error in your order might prove to be fatal. However, even with dietary restrictions, customers want a variety on the menu. By allowing them to build their own burger, there is a potential for attracting new customers and bringing back those who are disenchanted with the brand.