Introduction to digital signage and its importance for a business

What is digital signage?

A platform where content is distributed from a central unit by way of digital displays. Information displayed on digital screens can be about weather updates, flights, TV programs, menus, announcements, advertisements and much more.

A digital signage system is a form of electronic display where important information and messages are conveyed. This system makes use of an LED display, a media player and other networking technologies to display the content. Digital signage is seen in private environments as well as public places – depending on what message needs to be sent across to viewers, graphics to be used and other attention to detail.

The digital age has advanced so much that nearly every industry is making use of digital signage today – medical centers, retail stores, schools, train and bus stations, offices, banks, airports, restaurants, shopping centers and more. The best part about digital signage is the flexibility in refreshing content – as long as the display is connected to a computer system, the data can be updated within a click of a button. Furthermore, the data is compressed to reduce its size so that it can be stored and distributed easily.

Workplaces make use of corporate digital signage solutions. These are designed to create internal communications and to offer dynamic and intelligent platforms to increase efficiency in a workplace. In places where an extra-large display is required, a combination of screens can be put together to produce that size, or as an alternative, a video wall solution can be thought about.

The nature of control and sustainability of digital signage is why these systems are much better than paper signage. The displays can be controlled from a central location without the need of manual processes. The screens also have facilities to provide audio and animation, thereby making the message more appealing and convincing to viewers.

Information such as traffic updates, location of a corporate office, trending news, upcoming events, all related to a particular firm can be displayed on the digital signage belonging to that firm.

Why is digital signage important for a business?

• For advertising products and promotions

With a digital signage system, firms and retail outlets can promote their products and services. Advertisements can be designed for targeting a niche market or a general audience.

• Improved customer service experience

Because digital signage is very appealing, it is an essential tool in enhancing consumer experience. Digital signage can be applied in cultural attractions, parks, museums, galleries and exhibitions as well apart from the other places mentioned above.

• Informing viewers about products and services

Potential customers are more informed about product features, ingredients, price, and appearance and so on.

• Brand awareness

When companies introduce new products or services, digital signage plays a major role in promoting it. Apart from that, the system can also be used to build brand identity and help drive sales of existing products.

• Enhance overall experience

Institutions that have long waiting times for customers to be served (example – banks, hospitals, restaurants, etc) can make maximum use of digital signage systems. Customer’s attention is diverted to the digital screens displaying entertaining and informative videos and other such content, thereby reducing the perceived waiting time.

How can a corporate digital signage solution help a business?

• Replacing the office whiteboards, indoor digital signage solutions improve internal information communication within an establishment.
• Company announcements such as events and meetings can be displayed.
• Employee performances and achievements can be highlighted and appreciated.
• Productivity metrics can be displayed.
• Workplace safety improvement by displaying caution messages, emergency alerts and other instructions.
• Displaying staff contact details, wayfinding maps, building directories, etc.