In today’s digital era, sports venues are the ideal location for putting together the biggest and the boldest visual technology to create an unmatchable experience for sports entertainment, thereby rapidly increasing the excitement rate in the crowd stands! LED screens sports broadcasting is soon becoming a must-have part of a sporting arena, with its ability to portray a dynamic platform, spectacular imagery, live HD action and immersive content.
Not only can these attractive LED solutions engage audiences and transform the fan experience, they can also create new opportunities for generating revenue through sponsorships. Let us take a closer look at how outdoor LED display solutions such as LED video walls, LED panels, and live video display technology can shape the architectural identity of a modern sporting event.
1. Bringing the crowds closer to action
One important objective accomplished with state-of-the-art digital display solutions for sports broadcasting is that it ensures fans can always stay close to the action, regardless of where they are sitting. Sports such as football and rugby need to focus on a specific area of the pitch, which is amazing for those seated in that area at the moment of action, but the excitement gets diluted for those who are far away from the action. Some events such as Formula One have very limited natural visibility for everyone in the stands. LED displays can be mounted at different angles and different locations, which really helps to ensure everyone in the stadium is able to see all the action at all times. The crowd can thereby enjoy a greater shared experience in each moment of intensity and exhilaration.
2. Displaying important scoreboard statistics
Data is a very important aspect of sports and has increased in significance over the past few years. Fans expect detailed insight and context to the action on the field, which will in turn deepen their understanding and enjoyment of the sport. In the past, those attending a live match would miss out on all this data and analysis; it was only available to those watching on television.
Many hardcore fans take great pleasure in understanding the data analysis in a sport as it makes them feel closer to the action, they can dissect it in real time and watch live-action replays to form their opinions on player moves. With LED screen sports broadcasting, fans have more opportunities to appreciate the gorgeous angle of a football goal, the length of a perfect ball, a masterful overtake, or a splendid strike! There is absolutely no regrets of missing the action first time around!
In addition to that, sport LED displays can give better clarity to fans with regard to why certain official decisions were taken regarding the game; an overturned umpire decision for example. For this reason, LED video walls, indoor and outdoor digital displays, and LED panels are being used alongside other innovative sporting solutions such as goal-line technology.
3. Engaging and interacting with fans
We discussed how LED screens sports broadcasting plays a big role in transforming the experience inside stadiums, but these have provided a remarkable experience to those who are not in the stadium as well! Particularly during the Covid-19 crisis, when sporting events had to completely close their doors, digital signage helped connect with fans remotely.
It is indeed amazing how outdoor LED screens can make sporting a truly global experience; making it accessible and enjoyable even to those who otherwise would not follow sports competitions.
And what’s more? Outdoor LED panels can display fan appreciation, putting stadium attendees on the spotlight, or involve those watching at home by showcasing their show social media posts. After all, no sport is a success without the fans themselves; so they should be given their share of spotlight too!
4. E-sports experience
Outdoor LED screens can be mounted in any public space and allow anyone to be involved in the competition of a game. Global events such as the Olympics, Euro Cup and World Cup events of each sport can be well demonstrated with outdoor displays. Fans can follow action wherever they go, and others who wouldn’t normally be interested in a particular sport would be immersed too, at least for the love of their country! For many, watching a game is more about national unity or a communal event itself. Basically, a rallying point for neighbors, friends, families, and even neighbors to gather and enjoy the excitement of a game in each other’s company!
5. Complements weather and environmental conditions
A major advantage of LED displays, whether big or small, is that they have exceptional brightness, sharp resolution as a result of high pixel pitch, and are very visible at long distances and many angles. So, regardless of how bright the sun is shining, how dark the night may be, how hard it is raining/snowing, or how fast the wind is blowing, LED displays will work in all sorts of environmental and weather conditions.
6. Source for additional revenue
By incorporating the latest in LED technology, digital scoreboards are an effective platform for stadiums to earn an additional revenue by way of digital sponsorships and promotions. Flexibility of content display and multi-functional features on LED scoreboards provide plenty of opportunities to integrate corporate partners into the gaming experience, thereby driving fan engagement as well as brand exposure.
