Digital menu boards are a proven success. But to obtain their maximum value, you have to be able to make full use of all their features. Many restaurants are slow in taking advantage of the many features provided by digital menu boards. Just using these digital boards the same way that they used their traditional menu boards is not enough. On the other hand, it is wrong for restaurants to make use of excessive videos and movement in the wrong places on the menu board because it disturbs the flow and the purpose for which the menu board is used.
Some restaurants are making use of LED menu boards in unique ways which were never even thought of by developers. Analytics is one amongst those new and exciting trends that is quickly emerging in the market of digital menu boards. This feature is a perfect example of how these LED sign boards are used as a communication tool to manage restaurants. The menu board system collects and analyzes information with regard to purchasing habits and preferences of customers. This data allows restaurant managers to alter their operations and run their restaurants in a more effective manner.
In addition to that, there is the availability of new products and applications for making LED signage more intelligent. The intelligence and communication feature of these menu boards are designed to keep up with smart phones – which are a communication device that will most definitely be in the hands of every customer who steps into a restaurant. In other words, LED menu boards are smart enough to be able to communicate with our mobile phones!
Beacons are a new technology that has aided the development of making digital signage intelligent. When placed close to menu boards, these beacons can alert the management when a loyalty member is in the area. The technology used in beacons allows menu boards to recognize a customer through their smart phone.
Intelligent digital menu boards can do a lot to improve the operations of a business and make the customer experience a better one. For example, they can show previous orders, preferences of customers who approach the menu board, passing on coupons, help with credit card payments and much more.