Digital signage is pushing itself into a wide variety of spaces, and conference rooms was one often overlooked space up until Covid-19 hit. That was when the corporate world realized the importance of remote workers to be able to interact in meetings without being physically present.
In conference rooms, the primary purpose of digital signage is to display the room’s schedule, it can also be customized to welcome individual guests and other visiting organizations. While it has been proven in 2017 that 65% of the population are visual learners, graphic-based information sharing via digital signage will indeed be a preferable means of communicating with many people at once.
The pandemic has led to a significant change in the way digital signage is used in conference rooms. Conference digital signage now supports new policies and safety measures to enhance workplace safety and productivity. For instance, conference room digital signage can enhance physical distancing efforts, thereby reducing human interaction and eliminating long searches for space to hold the conference.
What’s new in technology?
According to experts, digital signage in conference rooms improves communication, supports modern collaboration techniques and presents a forward-thinking atmosphere to employees and visitors.
In one of the branches of LG, a 130-inch DVLED display with a lifespan on 100,000 hours at full brightness has been installed. This technology can overpower full sunlight throughout the day and is so bright and vibrant that it can be seen by people on boats passing through the nearby river!
At the same headquarters, the CEO’s office has an OLED wallpaper which is less than 4mms thick, blending it as part of the wall. Innovative displays like these make a statement of professionalism in a multinational company, impressing other CEOs and business leaders that come to visit.
Benefits of conference room digital signage
- Booking a conference room
When integrated with room scheduling software, users can interact with the display to look for a room, check its availability and book it when required. In addition to that, when integrated with sensors, conference room digital signage can communicate important information such as when the room has reached maximum capacity. Moreover, the software can be integrated with calendar systems and prevent double-booking as well as scheduling conflicts between employees.
- Room availability and meeting status
Integrating real-time digital signage can provide up-to-date information about the room’s availability in a graphical format outside the conference room rather than having people peep in to find out, and disturbing those already inside by doing so. If a meeting is canceled, relocated, or rescheduled, users can see this information, therefore allowing better transparency and efficient utilization of company resources.
- Enhanced experience for employees and visitors
Check-in solutions are available to simplify visitor management and businesses can integrate calendars with the check-in software to streamline multiple systems into one.
- Wayfinding and welcome signage
Digital conference room signage can also be a part of a larger wayfinding system. Small LED displays placed outside meeting rooms can display the room name and number, thereby providing a helpful landmark in assisting new employees and visitors. Since the signage can be updated remotely, these displays can also be used for customized messages to welcome visitors.
- Customized messaging
In addition to room availability, room numbers and welcome messaging, LED displays in and around conference rooms can also be used to promote Covid-19 best practices, inform those in the conference room if there is an emergency situation, any relevant company announcements, upcoming community service events, and so on.
- Better employee productivity
Employee productivity will automatically increase as there will be lesser scheduling conflicts and simpler room booking processes with the use of digital signage.
- Better utilization of space
In most organizations, availability of space is restricted, hence efficiency with space utilization is essential. When digital signage is integrated into conference rooms, building operation specialists have a better idea of which rooms are being used most and which aren’t, thereby giving the organization a better idea on how to manage space while controlling costs.
What to look for in conference room digital signage?
In the latest era of workplace where many employees have flexible schedules and changing workplace needs, they expect the tools used at work to be easy and similar to the technology they use at home. Because people are given the option to work from home post pandemic, at times when your employees are physically present at the office, they will want to collaborate in person. To make that happen, convenient conference room digital signage is essential.
- User-friendliness: conference room digital signage should be easy to implement, adopt and manage.
- Affordability and aesthetics: have your conference room digital signage displaying customized themes that match your company and brand. Look for affordable options such as those offered by LED Craft Inc and can serve the purpose of interactive digital displays.
- Think out of the box: while tablets are a convenient and sleek solution to display meeting room information outside a conference room, the schedule solution should offer more than just a digital version of a “room reserved” sign. It should be able to cancel meetings automatically when no one checks in during the specified grace period. Users should be able to make amendments to the schedule on the spot. Also, if any technical issues arise, users should be able to find alternative available conference rooms equipped with the necessities to continue the meeting.
Thoughts on the future
The need for cutting-edge technology is ever-expanding into the future. One key area that will interest business leaders is the increase in customized technology designed specially for office requirements and CEO interests. Conference room digital signage is not a one-size-fits-all kind of solution. Therefore, it is important to collaborate with designers, integrators and business managers to come up with an effective and innovative solution.