When Covid-19 came about, the restaurant industry had to go through several ups and downs, and had to be flexible to adapt to change; including shifting sales focus to takeout and deliveries. Now as the world has accustomed to the new normal, customers are eager to dine out, and restaurants are expected to recover over 90% of foot traffic by the end of 2022. But of course, restaurants will have to work their way to earn that traffic and to do that, they have to prioritize to offer an exciting experience in addition to great food. “Eatertainment” is the term used to combine dining with entertainment – an experience that will resonate with guests.
A simple solution for this is to enhance visual content, and this is where atmosphere comes in. Create a visual solution that offers interesting programs created especially for restaurants.
So how can this experience provide an elevated customer experience while also eliminating current pain points?
Alleviate the waiting time
Today, most restaurants are facing a challenge of retaining and recruiting employees, leading to them being short-staffed and customers having to wait for longer than average to be served.
With digital signage content that is specifically designed to decrease perceived waiting time, you have an instant solution to occupying customers while they wait. Restaurant signage will engage and pacify clients so they don’t become impatient in case their food is delayed.
Give customers something to talk about
Post pandemic, social interaction has just become uncomfortable and awkward – which means hardly any interaction taking place since most guests are glued to their phones. On your LED signage, display some recordings of regular cable TV such as the news or sports – which will provoke conversation between guests; whether they are on a date or dining solo. Even something simple as some video clips that are going viral on social media platforms will get everyone around pointing and laughing at it. A variety of clips is what you should be targeting so diners can drift in and out of it without having to focus on a storyline, because this is not a traditional TV that requires sitting on a couch for hours!
Help with table pacing
With the challenges of limited staff, limited working hours, and limited seating capacity, restaurant owners also face the challenge of striking a balance between dwell time, without waiters having to wait indefinitely at one table instead of being more productive elsewhere.
Display great short-form content on your digital signage to accomplish two goals: keeping diners around for one more drink, and avoiding customers from lingering around for too long like a sporting event might. A football game would have people sitting at tables until the game is over, but a short comedy series would have people lingering around for as long as they are enjoying it but are not committed to stay until it is over. Getting customers to buy that one more drink is quite impactful for the business.
Promote restaurant specials
Updating printed menus can become expensive and is not a flexible option. But restaurants still need to change their menus and manage these rising costs. With customized digital signage software and pre-prepared templates, restaurants can run their own promotions, can put up new menus, special notices and event related information. In fact, by upping your digital game, restaurants can find future talented employees. Restaurants must use indoor LED displays as a branding platform in your restaurant. While the viewers are well engaged to the display on the LED screen, deliver your customer message or hiring announcement when their attention is already on the screen.
Embrace easy-to-implement technology
With easy-to-use hardware and software solutions offered by LED Craft Inc, the burden on restaurant managers and over-taxed employees is much less. Simple plug and play options are available so that your employees can adapt quickly and implement the digitized systems faster.