Most often large organizations tend to communicate with their employees via a central hub, without considering specifics of the audience at a given location. As a result, the content turns out to be flat, one-size-fits-all kind of messages that fail to engage the audience due to its irrelevancy. When this happens in a long term,…
Outdoor LED displays have been used at sporting venues for some time now to display scores and replays of important moments. However, there is much more that a stadium digital display can do for an arena. Fan engagement and excitement can be brought to a higher level by making use of social media, improved analytics…
On the outside, media makes it look like brick-and-mortal retailers are struggling to survive. They say some industry leaders are significantly laying back their storefront presence while some are completely closing down. Well, it is true that e-commerce is rupturing the brick-and-mortar space, but these media reports seem extremely exaggerated. Customers are still fond of…
Airports have already embraced digital technologies in their success strategy. Yet, they are continuously looking out for tools to further enhance the overall customer experience. Since customer experience is the primary focus of an airport, it is essential to focus on opportunities for providing efficient communication, real time information, individualized services and self-service. In these…
