The Out-of-Home advertising industry is currently experiencing a surge in demand. As the most impactful medium to reach consumers offline, it is not going anywhere anytime soon. OOH is not just about physical advertising. It has managed to fuse the offline and online worlds. According to a Nielson study, OOH is the most effective offline medium to drive online traffic, generating 4x more online activity per ad dollar spent than TV, radio, and print. OOH is 40% more effective than digital search and 14% more effective than print.
Here are 10 innovative options for advertising outside.
Billboards
Digital billboards have become iconic outdoor marketing tools in places with high public footfalls. These displays allow remotely controlled content that can change in real-time. While traditional billboards support only static content, their LED counterparts support dynamic content like videos, live media, and even 3D simulations.
They are more attention-grabbing than static billboards. Billboard advertising has increased after the pandemic and the industry is poised for groundbreaking innovation. A 2023 research found 49% of adult consumers notice billboard ads more than they did just one year ago.
Digital billboards are visible to thousands of people at any given time. Found in city centers, atop bridges, beside highways, on rooftops, and in shopping malls, they influence 55% of the people who see them. Whether you are driving, on a bus or train, or walking, you will see digital billboards.
Outdoor LED signage
From storefront signs to school signs, outdoor LED signs can reach audiences effectively. They are not just for outdoor advertising but for wayfinding, PSAs, greetings, and inspirational messaging. Whether you are a church announcing a guest speaker for the next service or a health district welcoming visitors to the locality, LED signs are much more efficient and impactful than traditional signage.
Combo LED signs
These combine two or more sign types. A changeable letter marquee sign can integrate with a landmark sign or two outdoor illuminated signs installed together. Combo signs can be either indoor or outdoor signs. These have one electric connection and one battery system to maintain and monitor, reducing the overall maintenance cost and time.
Mobile billboards
Billboards fitted onto trucks or buses move around, increasing the number of people who see the ad. You can rent a truck to display a LED billboard and direct it to areas with a target audience. It could be a video, image, or text. Mobile billboards cover more ground, exposing your message to a larger audience. You can also do an IRL to URL transition with a QR code that takes your audience to a lading page or your social media. These are great for activism, social engagement, and product launches. You can even use a promotional truck related to the billboard, so people can sample your products or buy them from the same truck.
Mobile LED signs
Mobile signs are not just for billboards. You can use taxi cabs, public buses & trains, special-use vehicles, and even first-responder vehicles to display messages. A fire truck can carry a PSA related to fire emergencies; a local taxi cab can display an advertising campaign for a local restaurant. Encountering these by chance pique curiosity and spur action. Someone could have been looking for an Italian restaurant in the area, and seeing the ad on a taxi could prompt them to make a reservation or look you up online.
Outdoor video walls
It could be a video of the deep ocean and its facts at the entrance to your aquarium or how the perfect cup of coffee is made from bean to cup at your coffee shop. Both are enticing, and both use outdoor video walls to accomplish this. Video walls are not just for indoor advertising but for bringing an immersive experience to the outdoors.
They enhance the visual experience and allow you to create a narrative that leads the audience to the message. You can also make them interactive, give the audience a choice to select a video they prefer, direct them to a store in a mall with a floor plan, answer a question, vote in a poll, or leave feedback. Video walls are useful in educating, campaigning, and running advertising campaigns.
Outdoor monument signs
If your business or organization has a driveway, you need a monument sign to signal your location. They act as convenient wayfinders and multi-tenant directories. Passing traffic can easily spot your sign and passersby will have a better view of your name and details. Monument signs are known to increase foot traffic. These signs are mounted on structures made from durable material. They are usually lighted letters but light boxes are also common. You can combine a digital display with a monument sign for more functionality.
Transparent LED wall displays
With unique see-through technology, these can create a full-color video screen without blocking the view in or out of the building. It is a minimalist solution that integrates with any environment. The modular design can be a freestanding creation or retrofitted behind an existing window or glass wall. These could be either permanent or semi-permanent.
These act as outdoor ads as well as indoor ads. Their lightweight, sleek design takes up only very little physical space. These could be either permanent or semi-permanent. These act as outdoor ads as well as indoor ads. Their lightweight, sleek design takes up only very little physical space. They can project videos and images to entire building facades made from glass.
LED street signage
Illumination is necessary for wayfinding in the dark. LED street signs offer visibility without having to rely on streetlights. Whether they are traffic signs or street names, these help motorists and pedestrians find their way easily when lighting is poor. These could be double-face signs and include custom graphics to indicate parking/traffic status, school zone, dangerous curves, intersections, crosswalks, or turnings.
Stadium signs
Concerts, ball games, rallies, and conventions all need LED screens for visuals. Visuals are a big part of events, used for advertising, videos, background visuals, aesthetics, messages, live cams, or images. Concerts, ball games, rallies, and conventions all need LED screens for visuals. Visuals are integral to events, whether advertising, videos, messages, live cams, or images. Apart from the big screens, stadium perimeter signs are also an innovative outdoor advertising method in the United States.
Conclusion
Out-of-home advertising brings content to where people are. Its flexible formats fit every aspect of life outside. You can think out of the lightbox when you want to utilize OOH advertising for your marketing purpose. A mix of OOH formats can take your campaigns to larger target audiences and more select geographic areas. LED Craft manufactures high-quality outdoor and indoor signs and offers high-end graphics that stand out. Call us today; we are always happy to answer your queries.
