100 ways to use digital signage in any industry

Are you managing/owning a business?

If you answered yes, one of the trickiest tasks in your line of work is to come up with ideas for fresh content in order to make sure the LED display keeps luring customers. Penetrating search engines can consume a lot of your time and you may be left with either generic or over simplified results. You may try to re-use the content from old flyers and posters but those may not be up to standard. You may also try noticing content on the signage of other businesses but what works for them may not work for you.

So here’s a list of 100 content ideas for LED signs categorized by industry so you can easily spot what will work best for your business:

For any Industry…

1. Motivational quotes
2. Inspirational quotes – you can create attractive graphics out of the quotes.
3. Navigational map of your organization
4. Holidays during which your business will remain closed
5. Operating hours of your business
6. Directory
7. Local weather conditions
8. Customer feedbacks, reviews or testimonials
9. Most recent advertisements released by your business
10. Any press/media related articles of your business

Communicating within the organization

11. Quotes from favorite entrepreneurs
12. Announcements
13. Reminders
14. Birthday wishes
15. Any upcoming events
16. Interesting facts about the company
17. Milestones – sales targets, cash flow balancing, etc
18. Anniversaries – company launch date, product launch date
19. Employee profiles – can help colleagues get to know each other
20. Employee achievements
21. Key Performance Indicators
22. Social media accounts of your company
23. Social media accounts of competitors – helps keep an eye on competition
24. Business related posts on social media
25. Industry related news
26. Team photos of employees within the company – to promote strong company culture.

Healthcare

27. Medical news
28. Ads from the pharmacy
29. Health and wellness tips
30. Staff profiles – to convince patients that they are in good hands
31. Wait times / queue information
32. Explaining how certain medical procedures are performed
33. Showing before and after pictures of cosmetic procedures for example

Retail

34. Upcoming promotions and sales – customers are always looking out for a good deal
35. Product information
36. Fashion shows (particularly for clothing outlets)
37. Current trends
38. Style tips
39. Information on the designer whose items you are distributing

Salons and Spas

40. Displaying pictures of your best work
41. Profiles of stylists working with you
42. Demos of your hair and beauty products
43. Product recommendations
44. Tips for hairstyling
45. Tips for hair care
46. Other beauty tips
47. Photos that clients have posted on their social media profiles

Restaurants

48. Attractive photos of the food you serve
49. Design an exclusive digital menu
50. Instruct customers on what hashtag to use when posting their food on social media
51. Display a feed of customers who’ve got the social media posting right
52. Profiles of chefs who are creating the food that customers are enjoying
53. Short videos of how the food is prepared
54. Inform customers of the other branches of your restaurant chain
55. Calorie and nutrition information
56. Information related to allergens in the food
57. Spotlights on fast moving or new items on the menu

Hotels

58. Details of restaurants within the hotel
59. Hotel bar information
60. Hotel pool information
61. Advertise other amenities such as spa and laundry services
62. Neighboring tourist attractions
63. Instructions for check in and check out
64. Events lined up at the hotel
65. Important rules that customers should obey in the hotel
66. Information related to shuttle and transportation services
67. Advertising special events hosted by the hotel – example: concert, trade show, convention, etc

Real Estate

68. Promoting services provided by the firm
69. Introducing agents
70. Listing properties
71. Open house information
72. News related to the real estate market
73. Virtual tours of properties for sale

Education

74. Highlighting faculty and administration staff
75. Highlighting students
76. Safety and emergency procedures
77. Student groups
78. Events lined up at the school
79. Amenities such as library, restaurant and fitness centers
80. Notices related to any part of the school being under construction
81. Press/media related articles of the school
82. Promoting the school itself – convincing students to go here
83. Important deadlines such as exam dates, term end, term beginning dates
84. Interesting facts about the school
85. Spotlights of school alumni
86. Displaying athletic achievements
87. Information of any job openings
88. Information regarding useful resources – online portal, tutoring, etc

Holidays

89. Seasonal greetings
90. Seasonal graphics
91. Yule log displays

Fitness Centers

92. Class schedules
93. Rules and etiquettes at the center
94. Fitness tips
95. Inspirational quotes related to fitness
96. Promoting products or partnered brands

Banks

97. Financial tips
98. Currency exchange rates
99. Advertising products and services
100. News related to the economy and financial industry.

Visit LED Craft Inc for more ideas.