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The holiday season poses a familiar scenario to businesses. More consumers are eager to spend, and competitors are pulling out all the stops to attract them. So, how do you drive the footfall to your business, cutting through the noise while ensuring a smooth retail experience amidst the seasonal chaos? Let’s explore the best strategies.
Bring out the outdoor displays!
A sneak preview of seasonal offerings entices customers to walk into your store. Utilizing outdoor signage to showcase promotional items, sales, discounts, and giveaways makes your store inviting to customers. While every business has a sale during this period, a bold, festive message that reads “Seasonal Sale Now On!” can bring focus to you, eclipsing others.
Seasonal themes, graphics and imagery also add to the holiday spirit. The festive tone is a greater evocator of sentiment and emotion. Switching up the messaging, sequences, and targeting gives the audience a new perspective daily. Even when promoting the same products and services, changing visuals keeps the message fresh.
Wayfinding and Navigating
Stores get crowded, and new stocks and products arrive during the festive season. Giving visitors clear pathways and navigational aids minimizes bottlenecks and confusion. Using indoor LED signs of various sizes to display areas, items, restrooms, discounts, and advertising can help customers easily navigate your store. It also enables them to make better purchasing decisions without staff assistance, which can run thin in busier times.
Using directional arrows, highlighting popular areas like “Stocking Stuffers” and high-demand areas like “Gift Wrapping” can enhance the consumer experience. Signs can also indicate registers that get newly opened, shorter or closed. Do not forget a polite “Thank You for Your Patience! Santa’s Helpers Are Working Hard” at long register lines. Courteous messages can subdue impatient moods.
Safety and PSA
Additional signage directing parking and marking entrances, exits, fire exits, and elevators improve safety. These also create a smoother traffic flow. Indoor signs can also display weather reports, traffic reports and temperature. Digital signboards can stream live news reports in the event of national or state emergencies. Friendly reminders such as “Let’s Respect Fellow Shoppers,” “Do Not Forget Your Belongings,” “Let’s Use Less Plastic,” and “Holiday Toy Drive Near Exit” can create an uplifting and helpful mood while presenting your brand as a responsible and considerate one.
Interactive information kiosks
Interactive technology becomes the most productive during the busiest time of the year. Businesses can use interactive LED screens for product search, gift idea generation and ingredient listing for recipes. Customers can also sign up themselves to be notified of new stock arrivals. Large establishments like malls can install digital maps to make wayfinding easier. Interactive signs can host holiday games and contests. These can also offer registration services for local community events sponsored by the brand.
Keeping localized targeting seasonal
Marketers put a lot of effort into seasonal messages. However, syncing them with real-world conditions, such as weather, time of the day, days of the week, traffic flow and local events, make them more effective. These could be last-minute gift hunting advertised the day before Christmas, festive lattes for mornings, and reminders for parents on their Friday night drive home to bring their kids to photos with Santa during the weekend.
Signs for Any Season with LED Craft
Brands have plenty of opportunities to attract customers and improve the shopping experience with LED signs during the festive season. When all businesses are vying for consumer attention, digital signage cuts through the noise to deliver versatile, relevant, programmable and changeable messages with eye-catching visuals. Using the correct strategies can win them over.
LED Craft stays ahead of the signage game with cutting-edge technology and high-end specifications that make a clear visual difference. Designed and manufactured in-house, we offer high-quality products for affordable rates without additional intermediary costs. As a full-service sign company, we provide consultation, art rendering, ROI & traffic count reports, permit assistance, installation and maintenance services for years to come. Go into the new year with an LED Craft sign in the pipeline.
