Monument signs are a worthy investment for shopping complexes, campuses, churches, hotels, and for navigating people around a huge industrial park. These signs have a classic feel and are a great way to gain attention because they are placed at eye level. Monument signs are different from standard business signage because while the latter identifies a business and attracts passers by to enter a store, monument signs can be used for listing a number of businesses and for helping people navigate in a large area. To get the most out of your monument sign, you need to come up with a unique advertising strategy, and keep up with the trends that make monument signs successful.
Color contrast
By incorporating the correct colors and shades into your custom monument sign, you can be assured that all eyes will look at the signage. You don’t always have to use bright and vibrant colors to be sure to attract the public. Subtle color combinations are also very effective in blending with the environment as well as making your business stand out.
Matching accessories
The most popular trend when it comes to monument signs is that it must resemble the actual architecture of your building. For example, you should set aside a few of the same bricks used in your building to be incorporated into your monument signage. You could also accessorize your sign to match your building by making the top of the sign look like the rooftop of your building – trying to create the same shape. This creates a theme and brings in a sense of harmony and consistency that works towards building a trust between you and your customer, before a purchase is even made.
Simplicity
Being clear and concise is essential when designing a custom monument sign because these are being placed outside where there are already a whole lot of distractions and activity. A simple and easily accessible message is the key to success. Use large and easy to read fonts to maximize visibility, and keep the text to a minimum. Most people passing by your organization don’t have the time to read your sign. You should aim to get just enough of their attention so as to catch you brand name and not overwhelm or confuse them with your sign. Limit it to just your company name and slogan or address – which is more than enough for an effective monument sign.
Durable materials
Exterior monument signs will be used outdoors and we cannot emphasize enough the importance of using high quality, durable materials when constructing your sign. Environmental factors such as extreme weather conditions as well as theft will come into play, hence sturdy materials are essential. Concrete blocks, brick, stucco, armored foam, stone, urethane, wood, and metal are some of the most durable materials that can be used for a monument sign.
Placement
Depending on whether you are targeting foot traffic or road traffic, you can decide where to place the monument sign. Ideally, it should be a few feet from the entrance of your building, so as to create a landmark effect and make your brand recognized in the area.
Environment
Investors of monument signs should also make sure their sign stands out from others in the vicinity. When designing the sign, observe the colors, sizes, shapes and content of other monument signs and create an innovative finished product that is one of a kind.
Special features
There are a variety of features and design options that you can incorporate into your monument sign to improve its outlook. For example, you could add an LED sign panel to display regularly fresh content with regard to promotions, upcoming events, opening hours and so on. You could also use illuminated letters and graphics to make your sign stand out amongst others and make sure it is visible at all times of the day or night.
