Monument Signs

• Annual sales revenue
• Annual transactions for a business
• Average amount spent per transaction

According to the results, the number of monument signs that a business invests in has a largely positive effect on the yearly turnover as well as the number of transactions every year. Below are a few examples:

• The result of installing one additional sign on a site would be: higher annual sales at that site by 4.75%. Considering a typical store that earns $500,000 revenue every year, this increment would result in $23,750 of added revenue for that one sign.
• The annual number of transactions increased as a result of an additional monument sign is predicted to be about 3.93%. This means that a store with about 100,000 average transactions a year would have an additional 3,900 transactions every year.
• The change in amount of every transaction as a result of additional signage ranged from $0.06 per transaction to $0.78 per transaction, depending on the size of monument sign added.




At this point, it is also important to note that the dollars spent on one business as a result of added signage are the same dollars that are not being spent at another competing business within the same area of trade.
Common sense suggests that only if a monument sign was expected to give business higher revenue, would money be spent on it. Therefore, if you are looking at a perfect world, the only signs we see on the roads would be of those added by businesses who believe that they positively have an effect their revenue. However, many organizations are not aware of how much appropriate signage costs and what is the best placement for their monument signs. This is why we at LED Craft Inc. encourage businesses to come to us for all their signage needs. We will work towards maximizing the use of your sign and our expert staff will advise you on how to prevent limiting the effectiveness and profitability of a business.

Architectural: Classic, low-profile signs built with materials like brick, stone, concrete, stucco, or metal with internally or externally lit lettering.
Illuminated: Lightbox or cabinet signs with LED lighting inside.
Panel: Replaceable or interchangeable panels mounted on a solid base
LED: Monument base with a built-in LED display for dynamic digital messaging
Combo: Combines a permanent name/logo section (non-digital) with an LED message board. The most versatile and modern type of monument signage that brings the highest ROI.

• Large Audience: You can say almost for certain that anyone passing by your business, whether on foot or by car, will definitely notice your monument. Furthermore, city councils often appreciate monument signs because they present a refined and elegant appearance.
• Every Demographic can be targeted: Whether you are targeting kids, youngsters, adults, bachelors, parents or grandparents, a monument sign can reach all. For example, if you are an owner of a small business and your target market is the local public, these customers are sure to be driving by your business and the sign several times a day/week. Without a sign, such local customers may probably not be aware about the existence of your business.
• Cost Effective: When it comes to improving your visual marketing strategy, monument signs are way more effective than newspaper, television and other traditional methods. More people are likely to see your monument sign as compared to the number of people who will probably see your television or newspaper advertisement. Moreover, with monument signs, you can take advantage of year-round, all day long advertising; something that is not possible with traditional methods.
• Clear Message: Monument signs can be very creatively designed to reveal a business’s offerings. Whether you are a doctor, real estate agent, yoga teacher, consultant firm or a dance studio, you can always use the benefits of a creative monument sign to attract customers and convey a message. Something very unique will make your business stand out and always remembered.
• Acts as a landmark: A monument sign placed outside your business will make it a landmark for your business location. Finding your company will be easier for potential customers with the help of the sign. Your company may be active on search engines and social media; but if there is no sign outside your actual business location, those efforts will all be in vain.

If you are in search of a monument sign to promote your business, contact LED Craft Inc. to create a unique monument design that will impress potential customers. Our years of experience have taught us exactly what it takes to produce a monument sign with the right message for the right market to positively reflect a business.