Digital signage has completely revolutionized how a church can communicate with their followers and congregation. The technology goes a long way in assisting your church to create a strong community and a sophisticated place of worship.
From televisions to smart phones, your congregation most likely interacts with all kinds of screens on a daily basis. Hence, they are more open to LED displays and will be attracted to digital content, thereby creating a bridge between your message and those who appreciate technology.
Digital signage is not a complex technology; basic knowledge is required to adapt to it. But before implementing a digital signage network in your church, it is important to understand your visitors and how you can produce a fruitful interaction with them via LED screens.
Let us first discuss a few challenges that have become much easier for churches to deal with after the implementation of digital signage, and then we will move on to how digital signage can be used in churches.
- Engaging with the congregation
Make visitors feel connected to your church by displaying images of church events, members, priests and support staff. Other noteworthy announcements and birthday wishes can also be incorporated into the content to build a sense of belonging with your congregation and get them involved in church activities.
Traditional notice boards can be kept up-to-date with programmable LED displays, avoiding confusion and disconnection otherwise experienced with traditional notice boards and outdated information. Updating information with fresh content on digital displays does not incur any additional cost, and is simpler and more convenient.
- Communicate with your church community
As the primary objective of any religious institution, communication is best done with digital signage as it provides a massive outreach, thereby saving time for pastors. Today’s generation has a brief attention span, giving churches a very short time period to capture an audience. Therefore, the content should have more visuals and should be very precise. Also, because today’s audience responds better to digital screens, churches can communicate verses and lyrics for visitors to follow while they are attending the mass.
- Attract more visitors to your church
Digital screens have the ability to attract a large target market, hence is the best option for churches trying to grow with more worshippers. Moreover, by providing a digital experience inside your church, visitors will enjoy it, want to return for more, spread the word, and bring more friends.
- Reduce marketing and operational costs
Investing in digital signage for your church may be a heavy burden at the beginning but is definitely cost-effective in the long run as you are completely cutting down on traditional marketing methods such as brochures, flyers, leaflets and other printed materials.
Don’t be left behind in the thoughts that people are not sure how to use digital signage in a church. Continue reading to learn about the wide range of applications of LED church signs.
Display service timings, event schedules and community news. Sharing this information on digital bulletin boards ensures a wider reach while also making sure those interested are informed about service schedules, baptism registration procedures and confession timings.
Highlight church events and member achievements. Memorable moments that happen at your church can be highlighted via LED displays to bring everyone closer together. For example, showing images of wedding ceremonies, baptism videos, Sunday mass and so on can make members feel valued. Moreover, churches can make use of visuals from fundraisers, volunteer activities, bible studies and choir recruitments to encourage participation from the community.
Recognizing important donors. Generous members make contributions towards the upliftment of the church, which should be appreciated and highlighted. Rather than printing brochures for these, digital signage is convenient, efficient and cost-effective. Also, when donors see their names and video profiles depicting their life and contribution stories on screen, they feel a sense of accomplishment, thereby encouraging them to keep supporting your church. Similarly, clergy members, community spokespersons and other important people benefitting the welfare of the community can be recognized.
Create an ambience in the prayer room. Within the first few seconds of walking through the entrance of your church, a first-time visitor will be impressed with the sense of intimacy and professionalism created with the presence of digital signage. Inspirational Bible verses or visually appealing imagery will create a smooth and cozy ambience to calm members and visitors who enter a prayer room.
Church service can be broadcasted throughout the premises. A live stream of the prayers taking place inside a church gives potential attendees an understanding of what entails a church service. Moreover, visitors with young children can still be a part of the sermon if they have to take their toddlers and infants to a quieter location so as to avoid disturbing the main prayer room. Also, those who wouldn’t otherwise think of attending a service will be enticed when they see a prayer going on and will possible free up some time to attend the service.
Displaying church service material. By having lyrics and other service material displayed on the screen, people can tune back easily if they are distracted for any reason. The following materials can keep members engaged throughout the service:
- Bible verses
- Sermon highlights
- Preaching-related materials
Displaying religious learning materials. Young children and teenagers can better understand their Sunday school religious teachings when the relevant videos and images are displayed on digital signage. Students have the ability to retain information when they see visuals on screen depicting characters and settings from a Bible story. Bible classes can also become more productive when Bible verses, text scriptures and image explanations are provided on screen so that learners can apply their lessons in effective ways.
Provide wayfinding information and welcoming visitors. Visual reminders of a warm welcome are a heartfelt way of making visitors feel at home. Also, church LED signs can be a great solution for assisting visitors in finding their way around the church. Interactive digital directories can guide first-time visitors and help them get to know your church better.
Be a part of social media platforms. Using social media to spread your message is an effective strategy for reaching a wider audience. Display social media feeds and incorporate hashtags on your church signage content to build a social media presence and increase church visibility. Promoting online presence means you can stay connected with your audience, retain members at the church and also attract more worshippers.