Are you at all surprised? People retain 95% of a message when watching a video versus 10% when reading the same in a text. According to Dr. James McQuivey of Forrester Research, a single minute of video is worth 1.8 million words. Chances are you are already using video content in your digital marketing campaigns, website, and social media. But have you thought about bringing the same powerful strategy into the real world? If you are not using LED video wall panels in your business premises yet, here is the case to do so now without delay.
What are LED Video Wall Panels?
From fast-food restaurants to banks, we encounter video walls across the board daily. They influence our hunger, buying habits, opinions, and attitudes. Video walls are digital displays of various sizes seamlessly mounted on walls. These play short video clips in sequences. Their high-resolution LED displays, easy viewing angles, superior contrast ratios, wide color gamut, fast refresh rate, and fine pixel pitch offer an immersive experience.
Much rather than a text or image, a video wall commands the viewer’s attention for longer. It allows you to deliver your message or messages in their entirety. The more creative, colorful, and high-quality your content is, the more immersive the experience becomes for the audience. What you might fail to do with a sales rep, flyer, static image, or text, an LED video accomplishes within seconds.
How do LED video wall panels work?
A video wall is a multi-display setup that works as a cohesive unit that acts as one large display. Video wall software enables users to manage the content by changing the content, adjusting the layout, and updating content schedules. It provides multi-user access and reporting.
The software processor, typically installed on a matrix switcher, comes with a remote and sometimes connected to external devices like a laptop. Single-source content requires only a basic video wall processor. If content comes from multiple sources, you need an advanced processor.
What are the benefits and uses of LED video wall panels?
LED displays can generate clear, sharp, and bright images with the best refresh rate of any video wall technology. The LED display is perfect for any video wall panel size as it does not get hot and burn out. The durability of LED technology ensures little to no maintenance.
- Real-time communication
Video wall displays allow you to convey real-time messages to the public and employees. For example, airports use video walls to display flight schedules, and schedule changes, cancellations, and emergency announcements get added in real time using content management software. You can even connect the wall with a Twitter feed. This fast flexibility gives you full control of your digital display without the need for configuration and specialist knowledge. Video walls are great tools for impromptu situation management.
- Interactive displays
Video wall displays take interaction to the next level with touch screens. You can use them for opinion polls, ordering off a digital menu, feedback, and as a digital catalog for customers looking for store products. They increase productivity and communication. Visitors are more likely to engage with a digital display than fill out forms or answer queries by a staff member. Interactive displays also promote active learning and collaboration in educational spaces.
- Ease of use
Once installed, you do not need special training or trained staff to manage the video wall. The user-friendly software allows in-house personnel to control, create, and relay content using everyday digital devices.
- Central communication
A video wall can bring together all communications from different departments and sections of a building. It saves time by acting as a large notice board. You can relay information to customers, employees, students & teachers, and visitors on one screen, whichever environment it operates in. It is an effective communication tool with enhanced visibility.
- Streamlined marketing
Digital displays on walls enable you to share adverts, social media posts, promo content, PSAs, building layouts, contact details, and more on one screen. You can even use interactive displays for the audience to choose the information they want to see.
- Digital art
Video walls are a canvas for displaying digital art in exhibition halls. The LED panels can be installed in various abstract shapes for creative impact.
How to create an immersive experience with LED video wall panels
Quality is essential to create an immersive experience with a video wall. Even the most brilliant content will get ignored if your display is not crystal clear and bright to grab attention in one go. Therefore always use cutting-edge technology and reliable engineering.
Your video wall should have an innovative configuration. The hardware layout can be abstract, curved, free-standing, or three-dimensional, depending on the wall or space it mounts on. Visual impact is key to memorable experiences. Your video wall should not be easy to miss and have unblocked views. Consider proximity to WiFi, internet cable, and electrical outlet.
It should also have comfortable viewing angles and clarity. If your LED wall is closer to viewers, it needs to have a finer pixel density than ones with a longer distance between the viewer and screen.
Dynamic content is what keeps the attention. Bright colors, HD images & video, easy-to-read text, clear fonts, and visible sizes make content effective. Make sure not to clutter the display with too much at once. Content is impactful when it is concise. When there is a longer message, deliver it in several frames. Use short sentences, professional graphics, contrast for readability, and minimalist backgrounds. Animated images should be high-quality and avoid heavily filtering realistic videos and images.
Your video wall should get all the attention. Use a monochrome/ neutral background. Make sure there is nothing that distracts the audience from the screen. There should be no bright lights that cause glaring and reflection. Use ambient lighting around the video wall panels for the right brightness. Remove any eye-sores, bright objects, secondary screens, and clocks from view. An immersive experience needs an immersive environment.
Uninterrupted viewing is crucial for the success of a video wall. It also spells professionalism on your part. LED video walls do not need frequent maintenance. However, you can avoid unexpected glitches by having your video wall installer perform maintenance checks to ensure the components are in optimum condition.
Advantages of video walls that increase ROI
Boost sales – The visual impact of video walls is much higher than static content. The longer you can hold the attention of potential customers, the greater the odds they will make a favorable purchasing decision. Plenty of research suggests videos have a positive influence on sales revenue. According to a Wyzowl report in 2023, 87% of marketers feel that video has a direct, positive impact on sales.
Cost-effective – A video wall brings all your advertising, PR, message boards, internal communications, and real-time updates to one display. You don’t have to print banners, menus, and notices every time changes happen. It is one of the most versatile digital signage solutions. Its multi-tasking ability cuts costs and allows you to disseminate multiple contents continuously to the target audience.
Modernize – Video wall panels create a vibrant and digitized space. Their sleek design, clean lines, and colorful content give a futuristic impression. Innovation builds trust in brands.
Ad revenue – Shopping malls and commercial buildings can use video walls to advertise brands that operate inside. If you own the video wall, you can monetize it.
LED wall panels are your very own digital billboards. They are multi-tasking, versatile, and cost-effective. Adding one or several to your business premises, school, university, hospital, or place of worship can offer an immersive experience to visitors while engaging them with your brand or institution.
They can promote, build awareness, and organize without multiple modes of communication, staff members, or costs. They don’t just grab attention but keep it occupied with the content you share. LED Craft builds quality indoor and outdoor video wall panels with art rendering solutions in Missouri. Talk to us today to bring your video wall to life.