Determining the average cost of a digital church sign

LED church signs have the capacity to grab the attention of anyone driving past the church. Unlike with a changeable letters church sign, a digital church sign allows for multiple slides to be shown each day simply by programming the sign with user friendly LED sign software.

While some churches still believe digitalization is complex, they choose to stick to traditional church signs where anyone can swap a bunch of letters to spell out a message. Little do they know about the benefits that can be reaped by investing the time and energy into the simple built-in learning curve that comes with the upgrade to digital church signs.

How much does a digital church sign cost?

LED church sign cost can vary depending on the size and resolution of the sign. The closer the distance between sign and viewer, the higher the resolution required and higher the cost involved.

Imagine going to an auto dealer and asking how much does a car cost? Obviously, the sales rep will ask if you want a sports vehicle, luxury or compact car. Based on that, you will be given some pricing. Similarly, digital church signs come in different types:

• single or double sided?
• single color, tri color or full color?
• standard definition or high definition?
• only text display or graphics and animation as well?

Well, there are small signs that cost as low as $5,000, while larger billboard signs cost about $200,000 or more! But the average digital church sign, if taking into account the full solution including installation, could range anywhere between $20,000 to $30,000.

It is best to seek advice from professional digital signage manufacturers, discuss particulars such as budget, viewing distance and road density to figure out the kind of church sign that would be needed.

Statistics to Consider

In essence, digital advertising turns out to be much cheaper than traditional advertising.

Why?

85% of your community will pass by your church several times a month. Considering the fact that 90% of commuters will actually read a digital church sign as compared to 10% who will read a static sign, the church is actually losing out on expanding its congregation by sticking to conventional media.

According to a study conducted by the Small Business Association, institutes who decided to invest in electronic displays saw an increase in business of 15-150%, provided their content was effective.

Going by this statistic, digital church sign investments are bound to see a similar trend. No doubt the congregation will increase if digital signs are used to pass the church’s message across and attract community. Therefore, if the church officials view a digital church sign as the best tool to expand outreach for their church, and since we have already proved that it provides guaranteed results, the question “how much does a digital church sign cost” should be quite unnecessary.