Sometimes, we pass signs that stick to memory, like chewing gum. Some are so iconic they become landmarks. But, no signage can be either, if their visibility is limited. Modern monument signs should be LED enabled. If your monument sign doesn’t compete with the rest, it will not stand the test of modern time, no matter how sturdy it physically is. And here are all the reasons why it should spell with LED.
What are monument signs?
Often found constructed entirely out of concrete or stone, monument signs are also called monolith signs. They are large free-standing solid signs that sit at ground level, usually at the entrance to a business or organization. Unlike pylon signs, monument signs are low profile and are typically not more than 5 feet tall. Because they offer a direct line of sight, passers-by and drivers cannot miss them.
From Google to Microsoft, malls to banks, companies, institutions, and brands all over the world use monument signs to boost their physical visibility. You can get creative as you like using different designs and lettering. You can also use them to complement your establishment or brand image.
What are the uses of monument signs?
Visual Impact – The visual impact of monument signage is high. It is not just a sign but a self-identifying landmark that boldly signals your location. It is helpful to potential customers who want to find your business. As an on-premise sign, it is your primary contact with customers and visitors. The sign on the face of your building should be the secondary one. It helps drivers know where to switch lanes and take the turn to drive into the parking lot without wasting any time.
Increase Foot Traffic – One of the most integral benefits of a monument sign is it induces impulsive visits by potential customers. The proximity of the sign to pedestrians and drivers bring your business closer to their everyday life. It piques customer curiosity and increases foot traffic. It may even sway them from their original destination and promt them to choose you over competitors. Yodeck reports 75% of retail business owners experienced a boost in in-store foot traffic due to street-facing signage.
Durability – These are permanent fixtures. The solid construction of monument signage makes it last longer. Monument signs are weather-resistant and built to withstand outdoor elements.
Cost-effective – As part of on-premise signs (OPS), you don’t have to rent to display the sign, unlike with a billboard. It is a one-time cost that offers continuous marketing. Monument signs are a part of local advertising without the cost of newspaper adverts, airtime, or impressions.
Wayfinder – Your monument sign, if attracts significant attention, will become a wayfinder for people. It is free, unprompted advertising whenever someone gives directions using your company sign as a landmark.
Modern monument signs
Signage is no longer only display but marketing. It should sell your brand at every opportunity. Modern monument signs do just that with the help of LED. If your sign loses visibility with nightfall, you are not utilizing valued space and opportunity to market your brand. And your monument sign can display more than just the name of your establishment.
How do modern monument signs work?
Modern monument signs have illuminated letters with dynamic text and graphic display options. These could be one large digital display or two or a mix of LED letters and a fully customizable LED screen. Your monument sign can be all digital display or mounted on concrete, stone, brick, wood, acrylic, polycarbonate, steel or aluminium frame. Modern signs have a two-sided design for optimum visibility. It’s important to consider the advantages of a digital display when designing a monument sign.
What are the features of modern monument signs?
3D backlit channel letters and LED push-thru lettering make your sign visible and clearly readable even at night. Internally illuminated letters help motorists and pedestrians spot your sign from a greater distance. A digital display beneath the lettering gives you control to modify messages as necessary. Whether it is opening hours, details of your products & services, or free giveaways, it is an opportunity to announce and advertise to the public.
A digital message board can draw in customers who need an extra incentive than just a name. It also helps them find out your opening times if you are closed without having to enter the premises. A digital display offers an unlimited possibility to attract foot traffic.
You could display a welcome sign, greeting, daily offers, PSA, image, or a video clip. You could also go all modern and mount a primary and secondary digital screen on a brick or concrete base. It is especially useful if you can’t decide on the design and construction of your monument sign. If you want your sign to be more changeable, a lightbox mounted on a typical monument sign foundation will enable more versatility and visibility.
Simplicity and impact are crucial for a monument sign. People shouldn’t be too distracted by additional elements on your sign. However, text, graphics, and visuals should be effective enough to attract attention.
Where do you place a monument sign?
Monument signs are on-premise signs that sit at the main entrance, driveway, or entrance to a parking lot of a building. These signs should sit closer to the road and traffic for maximum exposure to pedestrians and drivers. If there is a nearby busy intersection or roundabout, it should face them.
Your monument sign should have an undisturbed view. There should be no trees or bushes hiding it from view. Good landscaping around the sign helps highlight it better. A mowed lawn, paved ground, or stonework helps give your sign a more monument-like appearance. However, the surrounding should be kept minimalist just as much as the sign itself.
How much do modern monument signs cost?
The cost of your modern monument sign depends on its size and features. LED signs and displays use very little electricity compared to other types. Your sign will pay for itself and more in the long run, so do not hesitate to invest in energy-efficient technology. We can help you decide the best way to design your monument sign for maximum exposure and effect.
Conclusion
Your business, place of worship, institution, or organization will experience elevated recognition and branding with the help of a monument sign. It effectively increases traffic to your building and boosts brand visibility. If you don’t already have a monument sign or want to upgrade your current one to a modern one, LED Craft helps you make the right impression for your business and premises.
We design fully customized quality-engineered products with high-end graphical content for reasonable prices. We also help you with the required documents for installing your new sign per government regulations.
