There are few things in life that are more enjoyable than spending Sundays at a sports arena, rooting for our favorite team!
Some of the fondest memories of our lives come from days spent sitting in the hot sun at baseball stadiums with friends and family; chewing on a hotdog and waiting for a foul ball to come towards us!
In today’s world, wherever we go, we are greeted with digital displays, and sports arenas are following that trend with stadium LED signs. While the live-action taking place on the field is enjoyable, more action is seen on digital displays in modern sports arenas.
Stadium digital displays are much more than just eye-candy. Not only does it help in creating engaging experience for visitors but is also useful for guiding visitors, increasing sales at the canteen, and other such evolving capabilities.
Improving fan experience
Digital signage is very powerful in the sporting industry and this is expressed when looking at the overall arena experience; starting from LED signs used outside the venue for advertising the events of the week. Moving on, when visitors pass through the entrance gates, the signage provides wayfinding information to guide them towards the restroom, other guest services and then towards their seats.
Once fans are comfortable in their seats, stadium LED signs are used to tune in to live-action on the field – providing information about players, their interests, hobbies, statistics about the game, their performance, and so on. In addition to player details, the signage can provide information about other matches in the tournament/series and keep fans up-to-date. Apart from that, the displays can also run promotional advertisements for nearby businesses, inform about offers at the canteen and run birthday wishes or congratulatory messages for certain people present in the crowd (including the obligatory kiss cam).
In the food and drinks sales area, restaurant LED signs can be used for promoting slow-moving and high-margin items, allowing for easy removal of items that run out during the game. In case of an emergency, the digital signs act as a guide, showing visitors the way to the nearest exit or informing them of any other action that should be taken in a particular situation. These are just some of the more common uses of digital signage, but with advancements in technology, the engagement power of this tool is increasing.
In the field of stadium LED signs, some developments in signage include matching experience to attendee. Cameras can be incorporated into the digital display in order to be able to measure audience capabilities. With these measurements, content providers can adjust the content based on reaction from fans, and accordingly, try to create maximum engagement.
High-quality displays are another important characteristic that can enhance the fan experience. Digital displays can be installed at numerous locations – concourse outdoor TVs, video wall systems, digital scoreboards and also interactive kiosks. Doing so will further boost fan engagement and expand partnership opportunities for the sports arena, thereby creating additional revenue.