Did you know?
- Digital Signage has a recall rate of 83%
- 74% of customers report an ‘easy-to-read menu’ as top priority
- Digital Signage helped 4 out of 5 brands increase sales by a significant 33%
Digital displays are hugely dominant in several industries and are still expanding its reach. The retail industry is one of the most prominent of the sectors that digital signage has reached.
So how can electronic displays help the retail industry?
1. Establishes a healthy brand-consumer relationship
Consumer recognition significantly shoots up with the use of digital displays. A stronger relationship with the brand can be built through digital tools like these, leading to higher loyalty and patronization.
Digital displays in retail stores enhances a customer experience. Not only are they more informed about a store’s products, they also learn about the store’s sales and discount opportunities. By empowering consumers’ means a connection is being built. As a result, consumers feel brands are engaging with them, and this develops loyalty and patronage.
2. Naturally able to attract customers
Unlike a static display, digital displays can effortlessly grab a customer’s attention, be it outdoors or indoors. By bringing visuals to life, these displays have a natural attention grabbing feature that serve as an invitation for potential customers to enter the store and continue with the same experience inside.
Studies have revealed that:
- Digital displays are able to attract 400% more views compared to static displays
- 8 of 10 consumers visit a store due to its signage
- 7 of 10 consumers made a purchase after seeing a sign about it
Keeping people entertained is the key to capturing their minds and thereby resulting in them being more attracted to a brand.
3. Adapts to changing times
Static displays such as posters are pre-designed and then mounted. Changing the content on these will take too much time because they have to be re-designed re-printed and re-posted. With digital displays however, changing content is just a matter of a button-click and can be done at anytime from anywhere via a web-based content management system. Retail LED signs like these are very convenient for targeting specific audiences at specific times.
Not only do digital displays offer premium advertising opportunities but also provides a platform to create an overall experience.
Firms are going digital in terms of communication on one end, but also to improve their brick-and-mortar store experience and to provide personalized services. Directional signs, educational content and customer-relevant information are just some such examples.
With these exclusive benefits, brands can present themselves as consumer-dedicated with the help of retails LED signs, thereby driving sales and improving the nature of shopping.
A European research proved that 81% consumers say ‘customer satisfaction’ is not enough – a superior customer experience is what is sought after.
Therefore, customer experience is what will drive revenue and help with brand differentiation. Digital display solutions are indeed the answer to providing a superior customer experience.